I don't like teachers' pets and I don't like school bullies.

What I like is young people that have the potential to succeed in business.

From all over the country, Britain's youngest aspiring entrepreneurs

have come to London.

Ow! Hold the door!

- Aged 16 and 17... - It was bad management.

..all have a burning passion for business.

- Next! - Hi, Niamh!

THEY LAUGH

They'll battle it out for a prize worth £25,000...

..the ultimate kick-start to a career in business.

Where was the business sense here? It's been done before.

But to succeed, they'll have to impress the boss.

You tried to be too clever, and I'm afraid that it's backfired.

In charge of a vast business empire, Lord Sugar started his career

while still at school.

Now he's on the hunt for his next Young Apprentice.

That's not a loss, is it? It's a complete and utter annihilation.

- It was my decision to make. - No, it wasn't. - Yes, it was.

I hope you enjoy it when we lose.

To win, they have to work as a team...

We've had some ideas we want to tell you about.

- It's done now. We've just finished it. - Well, that's annoying.

- ..but shine as individuals... - Oh, my God.

..because, in the end, there can only be one Young Apprentice.

You're fired.

You're fired.

With regret, you're fired.

Previously on Young Apprentice...

Your task is all about selling at a festival.

Ah.

Aiming for lavatories and laundry, a very vocal Lucy.

I think the thing with the washing machine is that it fits in well with the toilet.

It does increase the comfortability of camping.

Orchestrating the other group, Patrick played to the oldies.

It didn't matter what this market research said cos you'd already booked 'em.

Ashleigh got the blues.

- You've gone and done it anyway. - She causes a drama.

At the festival...

Why would you queue up for a smelly Portaloo when you can have this?

- ..Girls Aloud... - She's basically just being a bull in a china shop.

..Super Furry Animals...

- Onesies. - Get your onesies! You'll look great in a onesie.

..and Dire Straits.

- It's a glorified salad spinner. - I couldn't pay people to take them off me.

In the boardroom, Patrick's team hit gold.

Congratulations. You three are in the final.

Once on the rocks, Lucy got on a roll.

I have so much to show you. I have real passion for business.

I always have been a very hard worker.

Out-performing Steven...

You're fired.

- ..and Andrew. - You're fired.

Now just four remain in the battle to become Lord Sugar's Young Apprentice.

6.45am.

PHONE RINGS

Good morning.

'Good morning. Lord Sugar would like you to meet him at White Hart Lane football stadium

'in 30 minutes.'

Guys, White Hart Lane football station in 30 minutes.

What was it? White Hart...? White Hart?

No idea.

'Lord Sugar's investment would change my life so much.'

At the end of the day it's not just the money.

It's to have his backing and have his insight on business.

'I definitely deserve this investment off Lord Sugar.'

It would really change my life and it would enable me

to become one of the best fashion designers in this country.

I hate to break it to you, but I think I might win.

Like, I'm sorry, but...

That's fine, Maria. That's fine. I'll let you think that!

'I've got the best reputation out of the four.'

I've only ever been on the losing team twice.

I've only been in the bottom three once

That's only because I were project manager.

And I think Lord Sugar respects that.

'I think my biggest competition is probably Ashleigh.

'She's very loud and she's very confident.'

It's not about who's loudest, who can shout loudest.

I definitely think I should be here and I definitely think I should win.

White Hart Lane.

Home of legendary London football club, Tottenham Hotspur.

On match days, 36,000 fans pack the stands.

Today, two teams face one life-long supporter -

former Spurs chairman...

..Lord Sugar.

- Well, good morning. - ALL: Good morning, Lord Sugar.

Very well done for getting into the final.

You've come a very, very long way from when we started,

and one of you is going to end up with my £25,000 investment.

Now, looks a bit unfair at the moment

with Lucy standing over there on her own.

So, Ashleigh, join Lucy.

So in the year where Britain took to the world stage in sports,

your task is to come up with a brand-new range of sportswear

that's going to go global.

First, you're going to have to design your brand,

and then you're going to have to come up with a logo

or a strapline of some kind to say what your sports range stands for.

And finally, you're going to put on a showcase event

to launch your new brand in front of an audience of experts, including me.

Now, it's a difficult task,

so I've brought some old friends back for you.

Now, the good news is, all this is taking place in Manchester,

a fantastic city, known for its textile industry and its sports heritage.

So, this is the final run-in for my £25,000 investment.

And I'll be seeing you in a couple of days' time in the boardroom.

- So, good luck and off you go. - ALL: Thank you, Lord Sugar.

From professional kit...

to urban street fashion,

the £4 billion UK sportswear market is big business.

Each team has three days to come up with a new sportswear brand

and apply it to plain garments supplied by Lord Sugar.

By launching their printed sportswear to a panel of industry experts,

the teams must prove their brand could go global.

The two finalists in each team

must work together as joint project managers.

This should be an interesting task, I feel.

- This should be a winning task. - This HAS to be a winning task.

But only one candidate can win Lord Sugar's £25,000 investment.

First job for both teams - decide on a sportswear market to target.

Firstly, I'm sort of attracted to the winter sports.

There's whole continents that you can't do winter sports in.

- That's true. - I quite like wellbeing. - I don't like wellbeing.

- Streetwear has been done a lot. - I really don't like streetwear.

I think it's done, it's boring.

I think the things we all wear

and have most interest in is probably streetwear.

I think we'd be daft if we didn't go for that.

- Are you happy with streetwear? - It's right. You've made the right decision.

Awesome.

Guys, I want to go with cycling. That's my gut instinct.

Because of the Tour de France and the Olympics you can encourage people to get more...

We could bring in the whole eco-friendliness of cycling.

- We'll make a young cycling brand. - Like a trendy cycling brand.

That makes people want to cycle rather than take cars.

I'm going to choose cycling. Patrick, are you happy with this?

We have to be. We can't beat around the bush.

We're in the final and Patrick and Maria have been teamed up together.

Who's in charge? They both are.

Who's really in charge?

Maria.

Manchester.

Built on wealth from the textile trade...

and home to the most valuable sports club in the world.

2pm.

Both teams split up.

One half to research retailers...

..the rest to meet a focus group.

En route, Patrick and Maria's team brainstorm brand ideas.

- Hi. - Have you got any ideas for names?

I'd like Rusty Chain, Puncture, um...

- I like Puncture. I think it's got a ring to it. - Are you serious?

If you have a puncture on your bike you can't go anywhere.

I had the same idea on Cyc, like C. Y. C.

So, like, short for "cycle".

It's not bad, that. It's not bad.

It's simple and it's something that can catch on easily.

What would be the tag line with it?

Cyc, um...

"Just do it." Oh, no, sorry!

LAUGHTER

Come on, be serious now. We've got to get this done. We need a tag line.

I like "Lead the way". It's like new fashion statement.

Nav suggested - this is really good - "Cyc, lead the way".

- That's quite good. - It's quite different, though. - I like that.

Evolve, Manchester - training-centre for urban street sport.

Having chosen streetwear, it's time for Ashleigh to find out what her market wants.

It doesn't matter about the clothing or the shoes or whatever.

From a brand perspective, what do you want them to have?