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  • Welcome to the Investors Trading Academy talking glossary of financial terms and events.

  • Our word of the day isCrowd FundingCrowdfunding is a way of financing your business

  • through donations of money from the public. This is commonly done through crowdfunding

  • websites. Generally, you post your business idea as

  • a 'campaign idea' onto the website, with a description of your project. If people want

  • to support your campaign, they can donate money to help you achieve your goal. These

  • supporters are often called backers. On some websites, you need to set a monetary goal,

  • and a time frame to reach this goal by. To encourage people to support your campaign,

  • you can offer incentives and rewards based on amount they donate. These incentives and

  • rewards can be anything, such as merchandise, acknowledgement, discounts on future purchase

  • of the product you are developing, etc. For example, you can set that for every donation

  • of $10, you will provide an acknowledgement to the donor on your product’s website,

  • and for every donation of $20, you will reward a 5% discount on the purchase of your product

  • once it is produced. The advantages of crowdfunding over other

  • sources of funding can include: 1. a customer base who are already committed

  • to your product 2. the opportunity for you to interact directly

  • with your customers, who are also your investors 3. the opportunity to get feedback from your

  • customers while your product is being developed and tested

  • 4. free word-of-mouth marketing for your product through your backers

  • 5. instead of providing a share to investors, you still own your business in full

  • 6. Lower commitment and risk -if you don't reach your goal, you don't have to commit).

Welcome to the Investors Trading Academy talking glossary of financial terms and events.


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B1 中級

クラウドファンディングとは? (What is Crowdfunding?)

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    richardwang に公開 2021 年 01 月 14 日