字幕表 動画を再生する 英語字幕をプリント [ Silence ] [ Music & Cheering ] [ Music ] [ Applause & Cheering ] Good morning. Good morning. Good morning. Thanks to everyone for joining us this morning. It's been an incredible year. And tremendously busy already but we've got a few more things to share with you before we close out the year. As you saw from the video, we had an amazing reception to the iPhone 6 and iPhone 6 Plus launch. The stores were absolutely electrifying with energy. It was unbelievable. There was no better place on earth to be. These phones are the best phones we've had ever created. And the reviews have been off the charts. It doesn't get any clearer or any better than this review from one of the industries preeminent reviewers. Walt Mossberg said simply, "It's the best smartphone on the market." You can't hope for better than that. [ Applause ] Now, with great reviews and a great customer response, it's no wonder that these iPhones have become the fastest selling iPhones in history. And the first 30 days, we have set a new high watermark for the most orders taken and I don't mean by a little, by a lot, a whole lot. [ Applause ] Our rollout around the world is going well. In fact, by the end of this week we'll be in 32 countries and just in a few hours from now, we will launch in China with support for TD-LTE and FDD-LTE, iPhone 6 and 6 Plus customers will have access to China's fastest networks on all 3 major networks. This is the very first time we've launched a new iPhone on all three networks and we're doing it perfectly aligned to the early stages of China's huge 4G rollout. We couldn't be more excited about this and I will tell you that the preorders as you might guess have set a new record. We can't wait to get started. With what's going on in China, what's going on here and the other countries around the world and all of the reviews and the customer response, this is our biggest iPhone launch ever. [ Applause ] So, that's a quick update on iPhone. Now, the iPhones also get the benefit of another major announcement that we made last month and of course I'm talking about Apple Pay which is an entirely new way to pay for things in stores and in apps. Apple Pay is built right into Passbook integrated right in and everything you need is built on iPhone 6 and 6 Plus. It's an easy, it's secure and yes, it's a private way to pay for things. We think that it is going to be profound. We're getting going in the United States. We've got all three major networks supporting us and we have all of the nation's top banks supporting us. And just since last month announcing this we have signed another 500 banks. They will be rolling out support later this year and early next year showing the support and the enthusiasm around Apple Pay. We've got many of the largest retailers in the country supporting us and as you might guess since we announced last month, there's even more that will be rolling out between now and end of the year. Now, Apple Pay also works online in apps. You can buy products and services right in the app. And it's pretty simple. Find those pair of Beats headphones you want, and boom, you've bought them. I've been wanting this a long time and Jimmy won't get me a pair. [ Laughter ] We've got a lot of people behind us here as well. A lot of great apps and a lot of great developers and as you might guess since last month, many more people had committed to rollout between now and the end of the year. So, we believe Apple Pay is going to be huge. It's going to change the way we pay for things. And, I'm excited to announce today that we are beginning on Monday. [ Applause ] The journey begins and we can't wait. Now, also last month, we announced an entirely new category. Of course I'm talking about Apple Watch. It's the most personal device we've ever created. You can wear this powerful technology right on your wrist and it's just as much about personal expression as it is about functionality. We've had great reception from the tech community. But we've also had great reception from the health and fitness community. And, by people who know a lot about fashion and style even more than I do. [ Laughter ] [ Applause ] In fact, this month the Apple Watch is on the cover of Vogue China. We are really proud of this. It's an incredible image and we're so proud to be associated with Vogue in China. Now, as we showed you last month, we have been working with selected third party developers on Apple Watch. And, like BMW, like American Airlines, like Starwood and they've created some really unique personal experiences for Apple Watch. I'm pleased to tell you today that we have developed WatchKit where many other developers can join this party and we are rolling out WatchKit next month and time for developers to really do some fantastic work before we begin shipping Apple Watch. We are-- we can't wait to see what amazing experiences they'll come up with. Now, Apple Watch will be shipping in early next year and every day I look forward to that day. [ Laughter ] [ Applause ] So, that's some quick updates around iPhone 6, iPhone 6 Plus, Apple Pay and Apple Watch. They join an incredible product lineup one that I would call our strongest product lineup ever. Each of these products are not only individually the best in class within its category but they've been designed to work seamlessly together. And this is made possible by the most advanced operating systems on the planet, iOS 8 and OS X Yosemite. Today we've got some terrific updates on both of these and to tell you all about them. I like to turn this stage over to Craig Federighi. Craig. [ Applause and Cheering ] Good morning. [ Applause ] Well, iOS 8 has been out for just under a month and I'd like to give you a quick update. Now, iOS 8 of course is a major new operating system for iPhone, iPad, and iPod touch. And the early reviews have been just great. The Wall Street Journal said that "iOS 8 pulls out ahead of the competition by leveraging the greatest strengths of the iPhone: its app and its ecosystem." But what's even cooler is just how many of our customers are already using it. You can see that in just under four weeks, nearly half of iOS customers are running iOS 8. Now, if you consider that in combination with iOS 7, that means that 94 percent of iOS users are running their operating system that shipped in just over the last year which means they're getting the latest features and all the latest security protections. Now, the situation with other mobile platforms is somewhat different. So, when you look at Android for instance, the vast majority of customers are running an operating system that's more than two years old. And if you focus just on KitKat, the latest release. After 313 days, it achieved just 25 percent penetration of our user-base. iOS 8 has nearly doubled that in just 26 days. We couldn't be happier. [ Applause ] Now, iOS 8 is a major feature release with something for all of our customers. Things like TapToTalk, and easy location sharing in Messages. Our new QuickType keyword with smart predictive typing suggestions. And Family Sharing that makes it easy to share your calendars, your to-dos, your photos and even your purchases on the App store and the iTunes store. But what really sets iOS 8 apart is all the incredible technologies that it puts in the hands of our developers. It's amazing what they've done with them. Let's take a look. We'll start with extensions. We've seen an absolute flood of updates to the App store with applications improving their functionality via extensions. So now, with iOS 8, when you swipe down from the top of your phone to get into your today view, you have access not just to the system's built in widgets, but also these great third party widgets as well. And when it comes to sharing, you of course have all of the system sharing options but also those of the third party apps you use the most. And so, with just a single tap for instance from almost anywhere in the system, you can post to Evernote. Now, we've also added support for third party actions, the ability to edit your photos using third party filters without even leaving the photos app. And access to your Documents. Not just on iCloud, but also in Box, in Dropbox, and just about any other box where we happen to put some files. Now, we also have support for third party keyboards. So, whether you like to type by swiping your finger all over the screen or enrich the life of your friends with sending them animated gifs or communicating your native language of Klingon, iOS 8 has you covered, believe it or not this is actually in the App store. So [ Laughter ] [ Applause and Cheering ] Go Klingon. [ Applause ] So, next up, HealthKit. Developers really embraced HealthKit. So, when you're taking a run, or cycling with Strava, all of the data about your workout, activity data goes into your Health profile in HealthKit. With apps like Lifesum they are able to combine activity information with information about your eating habits to make a custom diet recommendations. And then you have apps like Sharecare, AskMD which are able to take your profile including things like data from your Bluetooth scale or other sensors to make-- to offer personalized health consultation. Now, we've also given developers access to Touch ID, which means now if you want to get into eTrade or unlock your passwords in one password, you can do it with a security and the convenience of your fingerprint. And then, there's Metal. With Metal, you get direct access to the power of the 64-bit A7, A8 and the amazing GPUs they have inside. And so, whether you're racing around the track in Asphalt 8, creeping around the rooftops in Assassin's Creed Identity, or slashing your way through Gods of Rome, you can do so with unparalleled visual fidelity, things you never seen on mobile platforms. [ Applause & Cheering ] Next is Swift. An entirely new programming language that we introduced to take development of iOS and OS X apps to the next level. Now, Wired said that, "Swift's impact could be greater than any other language that has sprung up in recent years, and it may achieve mass adoption faster than any language in modern history." And from everything we can see, they are right. We've seen a flood of applications written in Swift, in the App store already. And our enterprise partner, IBM, has completely embraced Swift for their custom enterprise applications. In fact, they've said that, "Swift is incredibly interactive and intuitive, giving the thousands of developers on our teams the flexibility to create powerful apps that will transform enterprise mobility." [ Applause ] There will be many new Swift programmers being mentored every day because major universities have incorporated Swift into their programming curriculum to teach new students this awesome new language. That's a quick update on iOS 8. Now, let's turn our attention to iOS 8.1. Now, needless to say when we put a major new operating system in the hands of hundreds of millions of users we do get a little bit of feedback. And that takes us to improvements. So, one of our major goals of course with iOS 8.1 is to address the top sources of customer feedback and of course to even bring back the beloved camera roll. But not just that, we've added support in 8.1 for Apple Pay, on iPhone 6 and 6 Plus and the public beta of iCloud Photo Library. So, now, everyone can have every photo you take on all of your devices. And this means that any organization you do, or any edits you make on any device are instantly reflected on all of your devices. This is true on your iPhone, your iPad, and you can even access your photo library on your Mac, or on your PC via icloud.com. Now, this isn't just your photos, it's also your videos as well. And they're on their original format and resolution. No downscaling. It's available in public beta with iOS 8.1 and it uses your iCloud storage. So, your first five gigabytes are free, for just 99 cents you can get 20 gigabytes more and you can get a massive 200 gigabytes for just 3.99. So, that's iOS 8.1 and a quick update on iOS 8. Now, let's turn to OS X and Yosemite. So, it was just this June that we publicly unveiled Yosemite to the world. The reception has been fantastic. We've had over a million members of the Mac community sign up to be part of the Yosemite public beta. And the reception has been just awesome. We're all in love with the gorgeous new design of Yosemite. It's just amazing. Has this gorgeous dock with these vibrant icons, it's so precise, this clean and consistent use of typography throughout the system. Notification Center is more useful than ever. Let you get it all of your widgets just at a glance including third party content. And Spotlight has been absolutely super charged. So now, in addition to searching content locally in your Mac, it also taps in to sources on the internet, things like maps and Wikipedia. Just right there whenever you need them. And of course all of the apps built into Yosemite have been completely revitalized with this new UI. So, Safari for instance, all the power of the world's most-- powerful browser are packed right into that elegant toolbar right there at the top. If you want to get it all of your favorites, just tap in the address field, they're right there. And if you start typing, you don't just get Google search suggestions, you also get Spotlight suggestions which often provide the answer to your question without even completing the search, it's just really fast. Now, Safari is better at sharing than ever as well. You can share the system sources and through extensions to third party sources as well right with in the app. Safari users also of course love tabs. And so, we have a great new tab view provides a bird's-eye view of all of your tabs, stacks, multiple pages from the sites into stacks like this and you get access to tabs you've opened across all your devices listed right there along the bottom. But of course Safari is also blazing fast. In fact, when you look at the kind of JavaScript that's in typical websites, Safari is literary six times faster than other browsers. And when it comes to battery life, no browser can compare to Safari. If you look at our 13-inch MacBook Air for instance, browsing Safari gets you more than two hours, greater battery life than other major browsers and with Netflix streaming, three hours longer. Safari is just incredibly efficient. Now, our Yosemite designed extensive course to Mail as well. It's not just gorgeous but it's more functional than ever. Now, you're replying to a message and you need to fill out a form, you can use mark up. You can even fill out your signature on a form right there inside the message. It's incredibly convenient and you can also mark up your drawings as with your pictures as well which is a fantastic way to communicate. Now, Mail also now has Mail Drop so you can send absolutely enormous attachments up to 5 gigabytes securely encrypted through iCloud. Messages has a beautiful new design-- excuse me, for Yosemite as well. And it has powerful features like named group chats, easy location sharing and really convenient access to all the photos that you share in your conversations. iTunes has been updated for Yosemite as well. It has a convenient new shelf across the top with all of your recent additions to your library. And then there's iWork. It's the most popular desktop productivity suite across all Apple devices and it's a got a great update for Yosemite. In addition to this beautiful new design, it's more functional than ever with the side bar that summarizes all the comments and documents that you have under review, we have an update to Numbers, lots of power user features like the ability to transpose tables in a single step. And then there's Keynote with a customizable presenter display and these cool new text effects. It's really nice. [ Applause ] So next, there's iCloud Drive. So, with iCloud drive, you can store any file in the cloud. Its accessible right from the Finder, right from the side bar there, and you get access the application folders of all of the applications on your Mac. But not just that, also the data that you have scored for application on your iOS devices. And best yet, you can put any other files you want in there and organize however you want in folders with tags and search them. And then access them across all of your devices, your iOS devices, your Mac, and if you're having to work under extreme duress even a Windows PC. [ Laughter ] So, now-- [ Applause ] So, those are just some of the wonderful new user features in Yosemite. But actually, what makes both Yosemite and iOS 8 so special is the way that they work together. Now, working together is something we've been focused on for years now and at the center of it is iCloud. It's almost easy to take for granted the way we can edit our contacts or update our calendar, or to-do's or Safari bookmarks and we just know that it's going to be available to us across all of our devices. And now, with Yosemite and iOS 8, all of our documents with iCloud Drive and all of our photos and videos are synced with our iCloud Photo Library. We've also advanced on technologies for our devices to communicate in proximity, taking advantage of the most advanced Wi-Fi and Bluetooth low energy technologies. So now, with the latest Macs and iOS devices, you can actually AirDrop between iOS and OS 10. And you can AirPlay to your Apple TV even without connecting to any Wi-Fi network. It's really awesome. [ Applause ] But the area where I think we've really taken it over the top is something we call Continuity. Now, with Continuity, your devices are aware of each other and allow you to work at any moment with the device that's right for that time. It starts with Handoff where you can work on one device and just pick up where you left off with just a swipe across the lock screen of another. And there's Instant Hotspot, so you can take advantage of the cellular data connection of your phone from your iPad or your Mac without even touching the phone in your bag. There's the ability to receive text messages on any device. So, not just your iMessages but also you can send and receive SMS from any of your devices. And finally, you can also make and receive regular telephone calls using your Mac as a speakerphone using your phone. It's really magical. And to drive that home, I'd like to give you demo now. [ Applause ] All right. Well, so let's take a look at life in the world of Continuity. Now, Tim has sent me a note here about doubling down on secrecy at Apple. We want to preserve the same kind of airtight security or secrecy rather that makes a the announcements at an event like today a shocking revelation to all of you. So, I've been tasked to create a new employee orientation presentation. And so, I've been taking some photos around campus about some of our new secrecy measures. We're tightening things down a little bit. So, we see redacting some things in the menu. We don't want any leaks there. We've upgraded the door to Johnny's lab and, you know, I should favorite some of these photos because I think I'd like to incorporate them in my presentation. We're saving a step with the printer, just go straight into the shredder. And of course, we've increased the number of lasers on the path to the bathroom. So, that's good. So, I can now incorporate this right here in my presentation. We've got my cover slide here and this looks like a good place to add that new content. But, you know, I actually have my iPad right here. And what's really great is with Continuity, I can just pick up where I left off. You know, it's in the lower left hand corner of the screen. My iPad is aware of what I've been doing on my phone. There's little keynote icon, I can swipe up and it takes me right to that document in exactly the place where I was working. So, it knows right where I am. I'm just going to open this up and we'll see that I can see my photos here. Let me try that again. There we go, they are my they're the photos that I just favorited. And just to show you that this is all completely live. I'm going to go back into my photo library here. I'm going to favorite this last photo with the lasers, give it a little heart. And you'll notice here in-- on the iPad, it shows up automatically right there. [ Applause ] That's super cool. So, let's just add that photo to my presentation. And, you know, while I'm working on my iPad, my phone can even be across the house. And if I were to receive an SMS for instance, I could pick it up-- oh, here it is. What a coincidence. Right here on my iPad. This is a regular SMS. Now it says, "Hey Craig, check out the latest Apple rumor." Uh-oh, well, these are usually have no merit at all but I'll just check in as what this is all about. Apple "Spaceship" actual spaceship. OK. Well, it turns out in this case unfortunately they did nail it. So, this will be a good one to add as cautionary tale to my presentation. Now, I could do that right here in my iPad but, you know, I've got this beautiful Mac right here. Let me just pick up where I left off on a Mac. So, we'll just look at the Mac display and you know as the Mac is aware of what I've been doing. You see right down here, it says that I was using Safari in my iPad. I click and it takes me right to that same page. It's just magical. And of course, I can get to my presentation as well. We see I have iCloud Drive right here in the Finder. And there's my keynote folder. And of course there's my presentation on secrecy at Apple. So, I can open that up and of course it takes me exactly to where I was in the presentation. So, let's add my picture for about Controlling Leaks, I can just drop that one right in there. That's really cool. And so, next, I'm going to move on to the next slide in my presentation. And, you know, I heard that our new Chief of Secrecy, Steven Colbert has some concerns about his part of the presentation. And so, actually, I can give him a call from my Mac right here at his office. So, let's just type up Steven, there's his work number and I can just dial right here and it's going to dial-- my Mac is going to actually make a speakerphone call through my phone. And by the way, yeah, I have the coolest job in the world. I get to talk to Steven Colbert. [ Ringing ] Hello? Hi Steven, it's Craig from Apple. I'm sorry, I don't recognize that name. Oh, oh, right. Hello Red Delicious, this is Granny Smith, over. Is the squirrel in the basket? Roger. Foxtrot Thunderbolt Retina Swift Lightning. OK. The line is secure. Glad you called today. I [ Applause ] I have some critical feedback. [ Applause ] I have some very critical feedback on the content of your presentation today specifically I've got a big problem with my title. >> Well, Chief of Secrecy officer, that's a pretty impressive title. >> I just don't think it's big enough to capture how important my role is at Apple, OK? Let me run this one by you. Hear me out. Supreme Allied Commander of Super Secrecy. I don't know. Craig, if Supreme Allied Commander was good enough for Ike, it's good enough for me. OK it beat Hitler. I will also accept Intergalactic Chancellor. Intergalactic Chancellor, how about-- Yes. Supreme Commander? You let him know? Who? I'm sorry. I mean, Chairman Honeycrisp. Yes. Absolutely. I will let the chairman know. [ Applause ] Glad you keep it my way. Now, please, get back to work because you know what I see when I look at my wrist? My wrist, where's the watch? Chop, chop, I'm Jonesing for some jewelry, Craig. I'll get right on it Steven. >> All right. Over and out Granny Smith. >> Over and out Red Delicious. [ Cheering & Applause ] I'm glad we were able to sort that out. So, we-I have one more slide to work on my presentation here, the-- oh, an email update from Phil about a new badging protocol. So, check out this video. It really demonstrates Apple's commitment to badging excellent. Well, that's great. I'm going to drop that one in my presentation. And, you know, I'm sure it's a great video. So, I'd like to play this now. And what's really cool is I have an Apple TV. We can bring that up here and we can see it can actually AirPlay from my Mac to my Apple TV just like this. And project my presentation that way so we can enjoy the presentation I put together. And of course to control the presentation, you know, the best remote you have is the one you're wearing on your wrist. So, I'll just bring up a remote here. Let's see, so there is our Secrecy Team. Of course, we've got the path to the bathroom, controlling leaks, our new Supreme Commander. And let's take a look at that video from Phil. [ Music and Noise ] [ Laughter ] [ Music and Noise ] See you at lunch. [ Laughter & Applause ] [ Music and Noise ] [ Laughter ] [ Applause & Cheering ] >> Thank you. Now, I have a full understanding of Continuity. All right. So, this is just a quick overview of the amazing new Yosemite release from its beautiful new design, powerful spotlight search, iCloud Drive, the amazing and elegant new Safari and of course, these Continuity features. Now, there's much, much more to Yosemite that I can possibly cover today but the good news is I don't have to because now, all of you can get access to Yosemite on the Mac App Store today. [ Applause ] And you know what? It's available for free. There's also 8.1 which has its support for Apply Pay, also iCloud Photo Library and Continuity available for download this Monday. And it's free as well. [ Applause ] Finally, iWork, an update for OS X also for iOS also available today and also free. [ Cheering & Applause ] And that is my quick update on iOS 8 and OS X Yosemite. Thank you. Back to you Tim. >> Thanks Craig. [ Applause ] It's really great to have Steven on board. I hope he can do a better job than I've done on controlling [inaudible]. I'd like to now talk about iPad. The iPad is this simple and magical device. It's always been a unique blend of simplicity and capability but while the iPad has beautifully simple on the outside since the very first one, it has advanced technology just jam-packed on the inside. From Apple's custom designed powerful chips to the ultra-fast Wi-Fi and cellular connectivity to the incredible eyesight and face time cameras. The technology is jam-packed in this incredibly thin and light package that you can take with you everywhere you go and use all day long. And as we packed more and more power and more and more performance and more capability in iPad, our customers and developers have begun to use it in ways we could not imagine. And now, as you look around, iPad is everywhere. It's transforming the way we work, the way we learn, the way we play, and it's transforming the way we communicate, with so many people using iPad for so many things, in so many different places. It's not surprising that we've sold more iPads in the first four years than we've sold at any product in our history. In fact, we've sold over 225 million iPads around the world. [ Applause & Cheering ] To put this in a little more perspective, if you look at the top four by volume, PC manufacturers, the number of sales that they've done for the last 12 months and compare that to iPad, iPad beats them all. And this is their entire PC lineup every notebook, every desktop, every two in one, every all in one, every toaster refrigerator in one, all of them. This is pretty fantastic and not by a little but by a lot. But what's more important to us is that iPad has consistently been rated number one in customer satisfaction. This is what makes our heart sing and iPad mini Retina has scored an unbelievable 100 percent customer sat. [ Applause ] These numbers are-- you just don't see these numbers in customer sat. And so, why are so many iPad users so satisfied? We think it comes back to this unique blend of simplicity and capability. And the fact that you can do so many things on iPad and you have such a great experience doing it. At the root of this is that we have over 675,000 apps in the App Store that have been custom designed to take advantage of the big beautiful screen on iPad. And this is a huge advantage over our competition. The Verge said it well, "A tablet is only as good as what you can do with it, and thanks to the hundreds of thousands of apps for the iPad Air, you can do more with it than any other tablet." This was one of the reasons they named the iPad Air, "The best tablet you can buy." [ Applause ] So, iPad Air is number one in customer sat but it's also number one in usage. It's number one in education. It's number one in enterprise. It's number one in consumer. When we launched the iPad Air just a year ago we did so by showing that all of this power of the iPad was in a design that was so thin. It was thinner than a pencil. You may remember this, so what do you do when you make the best tablet in the world? How do you make it better? You do this. [ Music ] [ Applause ] This [ Applause ] This is the new iPad Air 2. It's unbelievably gorgeous, and look how thin it is. Can you even see it? [ Laughter ] It is so incredible. And to tell you more about it, I'd like to invite Phil Schiller up. Phil. Thank you, Tim. [ Cheering & Applause ] Thanks. [ Applause ] Thank you. Well, good morning everyone. I'm so excited to be able to tell you about the incredible new iPad Air 2. It is the thinnest iPad we have ever made, just 6.1 millimeters thin. That's 18 percent thinner than the first iPad Air which was already 20 percent thinner than the iPad before it. It makes it the world's thinnest tablet. It's incredibly beautiful to hold all day long. The progress the team has made over just the last couple years is unbelievable. Here is the original first iPad next to the new iPad Air 2. The new iPad Air 2 is so thin you can stack two of them and still be thinner than the original iPad. It is amazing. [ Applause ] What the team has done to pack so much technology and performances into the thinnest iPad is unbelievable. So, how did they do it? Let's start with the display. The display is made up of a number of components, primarily the LCD, the touch layer and glass. And in every iPad there's been a micro thin layer of air between each of those layers. We're not satisfied with that. The team has optically bonded those together, laminated them to make a single component with no air gap. And that reduces the internal reflection and makes a sharper image and a thinner display. It makes the graphics of the text feel like they sit right on top and you're touching them with your finger. It's really beautiful. In addition, we've now created an anti-reflective coating for this multi-touch surface. This has never been done in a tablet before. It reduces reflections by 56 percent making it even more beautiful as an image. So, it is an incredible display. It is the only tablet that has this kind of a surface and has the lowest reflectivity of any tablet. So, this would be the best tablet display you've ever seen and the thinnest tablet, but there are so much more that makes the iPad Air 2 great. And it starts with the brains inside it. A whole new generation chip, A8X. You've heard of the A8 chip with the iPhone 6 and iPhone 6 Plus and it's blowing people away. But this is a new version created specifically for iPad Air 2. It is unbelievable. It's a second-generation, 64-bit architecture. It has 3 billion transistors. The iPad Air had an A7 with 1 billion transistors. Three billion, it delivers up to 40 percent faster CPU performance for most of your apps. Some apps can achieve 2X performance in CPU. And the graphics are out of this world. Two and a half times faster what was already the industry reading graphic performance. Just look what the team has done. The original iPad started with an A4 chip and now we're 12 times faster than that with iPad Air 2. And check out this graphics performance. We're now at 180 times faster. [ Applause ] Add to that the work the software team is doing with technologies like Metal so that developers get full access of that performance without any software overhead. We're able to now deliver console level graphics in the palm of your hand. And that's what a lot of the developers are doing. We're working with game developers and they're now bringing the engines not from their mobile gaming but from their desktop gaming systems right on to iPad Air 2. And all these power in such a thin package, the team has worked to ensure that you have that great all day battery life, 10 hours of battery. So you don't have to give up any of that. Along with the A8X, we have the new M8, motion coprocessor. This works to read data from the sensors like the accelerometer and gyroscope and it instantly calibrates it so all your apps get incredibly accurate data. And there's also the new barometer for measuring relative elevation and developers can take advantage of that too. But perhaps, the feature people love the most about their iPads is the camera, the built-in iSight camera. And some people have been surprised by that but it really makes a lot of sense. The iPad is the best view finder for composing your photos and your videos. You can see the scene, you can take incredible photos, you can edit them right on the device and share them instantly with people around the world. And not only do we all like taking pictures and videos but developers like taking advantage of these cameras to build incredible applications that haven't existed on any other platform, things like applications for helping coaches train their players with coaches' eye or consumer apps like Prizmo that lets you scan and translate documents on the fly. Or apps like Caribu that let a parent read with face time to their children from anywhere around the world, or Homestyler that lets you create a virtual reality image of your own home than lay out the furniture and interior design of it. This and hundreds of more applications take full advantage of the cameras we've built into the iPad. And they, the developers and the customers who use this app, they're going to love the new iSight camera. It's a huge jump forward for iPad. It's a full new 8 megapixel iSight camera. It has large 1.12 micron pixels. Has a fast 2.4 aperture that takes photos at 1080p HD video. It has a great sensor. It's combined with the Apple design lens but really what rounds it out is the brains behind it all, the image signal processing that's done in that A8X chip. And it does an incredible job. I'm going to show you some photos now that were taken with an iPad Air 2, unretouched right off of it, and tell me you're not going to be blown away that these were taken with an iPad. Look at that photo, that's a beautiful landscape scene. You can see the quality of the auto HDR that creates an amazing exposure. Look at the low noise in that blue sky and it is a remarkable photo. Here's another. People are just not going to believe these are taken with the iPad you bring with you to do work and you're taking incredible photos with it. Here's a shot from above the Golden Gate Bridge. You see the incredible accurate color it delivers and the great depth of field. Here's my favorite of the bunch. It's a portrait photo. The skin tones are just perfect. The background is painterly. It's an amazing photo. Of course, we all love taking macros and showing them to the world. Here's a great one. Look at the level of detail on the feathers. You can't tell, is that taxidermy or live. Don't worry, it's live. For the first time with iPad, you can take large panoramas up to 43 megapixels. So you take your iPad in vacation, you can share your mountain scenery with all your friends. For the first time on iPad, you can take burst mode photos. So, taking something that's high speed action, you can grab it just like this photo. Yeah, isn't that incredible. For the first time with the iPad iSight camera, you can do timelapse. So, here's a timelapse. It's taken in Venice, you maybe recognize it. Now, there's a group of boats that are going to start coming down together. See there they are. That was the George Clooney wedding party that came by as we were shooting them. [ Applause ] Still waiting for my invitation. This we took recently in Albuquerque at the balloon fiesta, that gathering there. It's a lot of fun. Yeah, it is. Also, for the first time in iPad, you can do slo-mo videos. Yeah, customers are going to love taking these. This is 120 frames per second at 720p. [ Noise ] Pretty cool. [ Applause ] If you heard that audio, there's now dual microphones to get better quality audio in your videos as well. One addition to the all-new iSight camera and all those capabilities is a new FaceTime camera in front side as well. A whole new FaceTime camera sensor, has a larger 2.2 aperture, let's in 80 percent more light and combined with the 8X chip, you get improved face detection. For the first time, you can do burst selfies which kids love to do. This chip is amazing. It does HDR with a single image not combining multiple images, which keeps it really sharp. And you can do videos with HDR as well. So with all these great new cameras, all these great new performance, also faster connectivity too. iPad Air 2 has faster Wi-Fi, 802.11ac with MIMO. That delivers 2.8 times faster performance up to 866 megabit per second throughput. There's also faster LTE with more bands. There's up to 150 megabit per second, that's using carrier aggregation. And has 20 LTE bands that's more than any other tablet, so it connects at high LTE speeds on more networks around the world. But perhaps the most requested feature from customers is Touch ID. [ Applause ] Now like many of us, if you have Touch ID in your iPhone, you've probably picked up your iPad and put your finger on the Home button, only to see that it doesn't unlock because you didn't have Touch ID. We get used to it so quickly. Well now with iPad Air 2, there is Touch ID and it reads your fingerprint and quickly unlocks your iPad without having to enter the passcode. And it works with our stores. So you can purchase in the iTunes Store, in the App Store, and it works with the new iOS 8 developer apps that support Touch ID so it can unlock Evernote or Mint or your Day One journal, just with your fingerprint. And as you know, all of us who use iPads, we're prodigious shoppers. We love to use our iPad to sit back and surf the web and make purchases and-- particularly with all those 675,000 apps, many of them help us make purchases. And now, with Touch ID, you'll be able to use Apple Pay to make online purchases. Now this isn't for a retail point of sale purchase, this is for online purchasing within all the apps, they're going to support Apple Pay, and there are going to be many of them growing starting on Monday. So it would be the best way to shop online. Of course, iPad Air 2 comes with the brand new iOS 8.1 that Craig just showed us and all the incredible features it has. And our developers have had a great time using the performance of the A8X chip and taking advantage of all the power on iPad 2 to do remarkable things, and developers have too. We've given a few of them early access to the iPad Air 2 and to see what they can do with it with their incredible applications. Well, I like to show you two of those this morning. The first is a great team, the-- two brothers started a company in Lithuania, and they've had a hit application in OS X called Pixelmator. Perhaps you know it. It's a professional quality image editing application. It's been a big hit on the Mac and now they're here today to show you the work they're doing on iPad. I'd like to bring up Aidas to tell you all about it. [ Applause ] Welcome. Thank you. Thank you. After two years of work, we are really excited to show the new Pixelmator for iPad today. It's a full featured image editing app. We are going to open a 4K image of the Arabian Desert. It's really exciting that we can work so smoothly with large images like this. The new iPad handles those images faster and better than ever before. We created a graphic, we're using the shadow of the actual oryx in the sand and some text which we'll bring in as a new layer. I'd like to place it here at the bottom. But you see, there is a straggler oryx that would interfere with the graphic. So, let's remove the oryx right now. We were able to bring our repair tool from our award-winning Mac version to the iPad and it works fantastic. By simply brushing over the oryx, our app will take care of removing it but still maintain the background. That is two times faster on the new iPad compared to iPad Air. [ Applause ] Notice how the texture in the sand is intact even until the oryx is gone. Let's place the graphic back at the bottom and size it to fit. Now, let's blend the graphic with the background to complement the color of the sand. Next, I'd like to apply a filter to enhance the color and darken the edges a bit. We can adjust the depth and strength of the effect. Notice the very fast response time. So, that's a quick peek of Pixelmator for iPad coming later this month in the App Store. The power of the new iPad is perfect for the new Pixelmator. We've seen improvement of up to three times in many aspects of the app. It's a fantastic pairing that would make image editing a breeze. Thank you. [ Applause ] >> Next, there's an exciting new video editing application that has everyone abuzz, it's called Replay. It's from a bunch of brilliant scientists from France. And to tell you all about it, I like to bring up Jeff Boudier to show you what they've been up to. [ Applause ] Welcome. Thank you. With Replay, you can use your iPad to create amazingly rich videos without knowing anything about editing. With me is my co-founder Francois. Let's take a look. We all take so many photos, so many videos. Often we don't have time to do anything with them. Like these videos from a trip in Utah. To make a nice movie edit out of all these, it would take me hours of work, right? Well, let's select all these clips and see how long it takes Replay to make a movie. [Background Music] My movie is already playing. What just happened? In one tap-- Thank you. In one tap, Replay analyzed all my videos added beautiful motion graphics and synchronized everything to the beat of the music. OK, let's do it again, but try a different style. I love this style. Replay runs computer vision algorithms to find the best accent color for each video then desaturates the rest. And with Metal, this code runs 20 times faster than using the CPU. [ Applause ] But this style is too romantic. Let's try something more vibrant. [Background Music] Nice. I love how Replay picks the background colors to match the videos. Now, I want to add a text slide. Let me show you how easy it is. How about Utah road trip? Just as easy, I can add captions, trim videos, or reorder things. The result again is instant. We created a custom-rendering engine on top of OpenGL. And with each new processor, Replay gets faster. With A8X, we get four times faster rendering than on A7. Now, I'm really excited to show you something never done before on mobile. It's very Hollywood. See how the light interacts with the text. I can even set the lighting color while my movie is playing. This effect is called volumetric lighting and Replay renders it in real time on the iPad. This is truly desktop class performance. We believe video creation should be easy and instant. With this new iPad and Metal, our vision becomes reality. This new style will be available end of October and you can get Replay for free on the App Store today. We can't wait to see what you'll create. Thank you, thank you. [ Cheering & Applause ] So those are just two examples from the over 675,000 apps from the App Store that take unique advantage of iPad. You can see now, the apps are doing things on iPad on a thin mobile device that previously would have taken high-end desktop computers to do. And you can do this anywhere you go. So this is the new iPad Air 2 packed with an incredible range of new technologies and innovation. Next generation Retina display with no air gaps and anti-reflective coating. Our second-generation 64-bit chip for iPad, the A8X with 3 billion transistors. The new 8 megapixel iSight camera and then all those incredible features. The new FaceTime HD camera, ultrafast 802.11AC wireless and 20 bands of LTE for fast performance around the world. And of course the most requested feature, Touch ID. All of this packed into the thinnest iPad we have ever made. You just have to hold it outside when you get a chance to, to see just how incredible this is. It will blow you away. So if you want to get one and if you're like me, you're just dying to, what will it cost? Well first, it comes in silver, space gray and the new gold that you've seen here, and it starts at $499. That's the price of the previous iPad Air for Wi-Fi with 16 gigs. $599 for 64 gigs, that's $100 less than before. And $699 for 128 gigs, again $100 less expensive than before. So, much more power, great new features, thinner device and more affordable. There are also cellular versions for $130 more, and that is the new iPad Air 2. At the same time, we have an update today for iPad mini as well. We call it iPad mini 3. It's the third generation of iPad mini. It comes in silver, space gray and gold, and of course it includes the new Touch ID feature as well. It will start at $399, $499 and $599, new memory configurations, and have cellular versions as well. And both iPad Air 2, iPad mini 3 are made in the most environmentally friendly way possible and we're really proud of this and I always want to part with that. [ Applause ] So those are the two new lines of iPad, iPad Air 2, iPad mini 3. We're going to keep iPad mini 2 and iPad Air on the line and reduce them by $100 so everyone has something at each price point, so those are more affordable as well. And the original iPad mini, we're going to continue to sell it now at our all new price of just $249, previously was $299. So that now means our lineup has the lowest price point ever for iPad, $249, it means iPad 2-- mini 2 and iPad Air had been reduced by $100. We have an all new iPad mini 3 and all-- a new iPad Air 2 at the high end with more features and capabilities in the thinnest iPad we've ever offered. So, a lot of changes up and down the entire line. To get iPad mini 3 and iPad Air 2, you can start to order them tomorrow. We'll take preorders tomorrow, October 17th, and they'll begin to ship by the end of next week. So that's iPad. [ Applause ] I think this graphic says a lot in a very simple image about the things we create, how beautiful they are, how incredibly advanced they are at each category, and how each one is pushing on the next to be even better and to do even more. As iPad continues to evolve and challenge what a computer can be that you can hold all day long, it then challenges us at the higher end to move those forward as well. And nobody is better at that than Apple. Let's talk a little bit about what's happening with the Mac. We have the best lineup we've ever had. It's the 30th birthday of the Mac this year, and these are the best ever. And their results are fantastic. If you look at Mac compared to the rest of the industry, this is based on the last quarter, the Mac grew 18 percent year over year while the rest of the industry didn't do as well. And the reason is very simple. Our customers love their Macs. This summer we updated MacBook Air. It got faster, better battery life, better value. People bought them like crazy and the reviews were off the charts. I think this one said it best. From the Wall Street Journal, "The MacBook Air is the best laptop ever made." Who are we to argue? [ Laughter ] [ Cheering & Applause ] For customers who want a higher level of performance, they love the MacBook Pro. It delivers all day battery life, incredible performance and best of all, that beautiful Retina display. It's been really fun to watch the migration of the Retina display. It started with iPhone, we moved into iPod Touch and moved into iPad and then into the Mac with the MacBook Pro. Well today, we're really happy for you to see the continuing march of this incredible Retina technology and the next step we're going to take with it. [ Music ] [ Applause & Cheering ] So yes. [ Applause ] We are so excited to tell you about the all new iMac with Retina display. There has never been a desktop display like this. It is simply stunning. We have never seen a level of detail in a desktop display as you'll see with this iMac. It is truly remarkable. It's a 27-inch display that has 5120 pixels by 2880 pixels. If you're really fast with math you know that is an insane 14.7 mega-- million pixels on one display. It is the world's highest resolution display. This is an incredible feat of engineering. We call it the Retina 5K display. So to put it in context, we all look at HD TVs all day. They're 1920 x 1080, that's overlay those pixels on top of the retina 5K display. There are seven times more pixels on the Retina 5K display than on your HD TV. [ Cheering & Applause ] Now let's compare that to the new standard 4K digital cinema. And there it is, 4096 x 2160, the Retina display still has 67 percent more pixels than that. It is stunning. What's more remarkable is the work the engineering team to fit those 14.7 million pixels into our beautiful iMac design. It's just five millimeters thin. It's an incredible feat of engineering. It took a lot of invention. It starts with the chip that controls the display. It's called a timing controller or TCON. One didn't exist to drive this display quickly and efficiently so our team had to invent one. It started with having to create a new material, oxide TFT, to be able to charge those pixels quickly and evenly across the whole display. And then taking technology from our Retina iPad display, organic passivation, to reduce cross-talk because those pixels are getting so close together, to keep the image really sharp and beautiful. It took building a new backlight technology, an LED backlight that's just as bright as previously but consumes less power and is thinner. And all put together, this new display with four times the number of pixels of the previous version uses almost a third less energy. That's incredible work. And to make it even more beautiful, we use our Apple photo alignment technology to give higher contrast ratios on access, and a new compensation film so it looks better off access too. It is a remarkable feat of engineering and the most beautiful desktop display for everything you do. When you read text, it looks incredible, crisp and sharp, with magazine quality. If you work with photos, you have never worked at a desktop display with this level of detail in your photos. When you love to edit video like here in Final Cut Pro, you've never had the ability to do 4K video editing, pixel for pixel with room left over for your bins and timelines. And if you're Craig and you've worked so hard on a beautiful version of OS X, there has never been a display to show off that great new user interface as beautiful as this new Retina 5K display. We have a brief video to tell you a little bit more about it. >> [Background Music] The Mac enables people to do amazing things. And for many people, it's the most important creative tool that they use. And what we really love doing is making it better. On an iMac, the experience begins with the display. And now we're really proud to introduce the first iMac with the Retina 5K display. With 14.7 million pixels, this goes way beyond HD. It gives the ultimate all-in-one computer the ultimate display. And it made you see incredible detail on a scale that just hasn't been done before on a desktop. We started by moving to an oxide TFT or thin film transistor panel. Oxide TFT is needed to get these many millions of pixels to charge quicker and then stay charged longer. We manufactured an oxide TFT based display more precisely that had ever been done before. One of the great results is the vivid brightness you see across the whole screen. Communicating to all of those pixels requires a lot of brainpower. In a display, it's called the timing controller or TCON. The TCON tells every pixel what to do and when to do it. For this new Retina display, a TCON didn't exist that could do the job. We had to create it, this single incredibly advanced chip that's responsible for directing millions of pixels. Whether you're looking at photos or text or even editing 4K video, the picture is stunning. We've also improved the contrast ratio so you get brighter whites and darker blacks from any viewing angle. >> When I'm working on imagery, I need to see the details in it to make accurate judgments of color and exposure to be able to make it look on screen exactly how it appeared to me when I saw it in reality. >> For this display to be possible, millions of pixels have to be driven with more energy efficiency. We use power saving LEDs and organic passivation which enables a clear accurate signal to be sent to each pixel. This dramatically increases the display's performance and image quality while actually decreasing its power uses by 30 percent. >> Every photograph I shoot, there is so much work to be done before it's really finished. To get there, the tools I use need to be powerful and precise. And now that I've had a chance to experience the sharpness and the resolution and the incredible tonal range in the new iMac, I just can't imagine a better tool for the work I do. >> With its stunning Retina 5K display and all of this new capability, the new 27-inch iMac is by far the most amazing iMac we've ever built. [ Applause & Cheering ] So not only have we built an iMac with the most incredible display we've ever made but throughout the product line we've updated everything to make it the best iMac ever. So if you look inside it, it has the fastest chip we've ever put in an iMac. It starts with a 3 and a half gigahertz Intel quad-core i5 but upgradable to 4 gigahertz i7, the fastest ever in an iMac. The graphics, a Radeon R9 M290X, upgradable to a 295X. So how fast is that? The previous fastest chip in an iMAac was 2.4 teraflops to compute power, not bad. This is 3.5 teraflops, 45 percent faster than the previous version. I/O is faster as well, it is now Thunderbolt 2, 20 megabit per second bin with [inaudible]. It's faster storage, standard terabyte Fusion Drive. And it's all built together like all of our products in the most environmentally friendly manner including supporting the latest Energy Star 6.1. So it's a very efficient desktop product. So what does this amazing state of the art new iMac cost? Well, let's make a comparison. If you've ever tried to buy a high end display, for example a new 4K IPS TFT display, not quite as many pixels as the iMac, not quite as beautiful display but still not bad. You know that these range in the price of $3000 or more. So that's why we're really excited to tell you the new iMac with Retina 5K display is going to cost $2499. [ Cheering & Applause ] And for that, we throw in an entire computer. It's got a 3 and a half gigahertz i5 standard, Radeon R9 chip, 8 gigs of memory and a terabyte Fusion Drive. And it starts to ship today. So that is the new iMac with Retina display. It joins the rest of the iMac line. A 21 and a half inch iMac starting at $1099, 27-inch iMac starting at $1799, and the new iMac with Retina 5K display at $2499. I can't wait for you all to see it and experience the incredible images that it produces. There has never been a desktop computer like it. I think it's the perfect fitting to the 30th birthday of Macintosh. We have one other small update today and that's the computer that a lot of our customers love and we're getting the first back. It's called Mac mini. Perhaps you've added one to your own home network, but we have a whole new version today. It's updated with faster processors, fourth-generation Intel Core processors, faster graphics Intel Iris and HD Graphics 5000, faster storage, PCIe-based flash storage, faster Wi-Fi, 802.11ac and now has two Thunderbolt 2 ports, so it's packed with all the I/O you need in a very small design. And most important to us, it is not only compacted as the world's most energy efficient desktop computer which is really great. A lot of customers choose this for their first Mac. Previously, Mac mini started at $599. The new faster more capable Mac mini starts at just $499. [ Applause ] And it's shipping today as well. So that's our update for the Mac. Let me turn it back to Tim. [ Applause ] What do you think? It's a very cool stuff. [ Applause ] This is the strongest lineup of products that Apple has ever had. And we believe that each one of these play a very important role. People need different types of technology for the way they live their lives, we all do different things. In fact, many of us and many of our customers use more than one of our products every day. Sometimes you want to sit at your desk in front of a huge beautiful immersive screen packed with powerful technology. And we've made that much better today with the Retina 5K screen for iMac. Sometimes you want to take that powerful technology with you wherever you go. And we've made our notebooks even better this year with MacBook Air and MacBook Pro. Sometimes you want to be close to your content, touching it, and we've made that experience even better today with the iPad Air 2, more powerful and incredibly fast. Sometimes you want to hold that powerful technology in the palm of your hand and there's no better thing for your hand than the iPhone 6 and iPhone 6 Plus. And soon, you can wear that powerful technology right on your wrist. Yup. This incredible lineup of products and the ecosystem that supports them is something only Apple can create. They're designed to be incredible products individually but they're also designed to work together seamlessly. And because we create both the hardware and the software, we can deliver something that no one else can do. A simple, intuitive, and yes, a magical experience for our customers. This is our vision of personal technology, and we are just getting started. I'd like to thank all the teams at Apple that have worked so hard for not only this year-- much of what you see here is multi years of work-- to bring these products out on top of all the other things that you've seen during the day. They are doing the best work of their lives. And I and the executive team really appreciate it. [ Applause ] I want to invite all of you to come across the hall to get your eyes on this Retina 5K display. You're not going to believe it, it's killer. And to hold the iPad Air and see how thin and powerful it is. We also have a station set up next door so that you can try out Apple Pay if you haven't tried it yet and you can be among the first to buy something on it. [ Laughter ] Thanks very much for joining us. [ Applause & Cheering ] [ Silence ]