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An organization's business model can be described with nine basic building blocks
Your customer segments your value proposition for each segment
The channels to reach customers....
Customer relationships you establish
The revenue streams you generate. The key resources and key activities you require to create value
The key partners..
and the cost structure of the business model.
But it's not sufficient to just enumerate the nine building blocks
What you really want to do is to map-them-out on a pre-structured canvas
This what we call the business model canvas
A tool that helps you map discuss, design
and invent new business models.
Lets briefly, go thru' the nine building blocks
Starting with the customer segments
These are all the people or organizations for which you're creating value
This includes simple users and paying customers For each segment you have a specific value proposition
These are the bundles of products and services
that create value for your customers
The channels describe thru' which touch-points you're interacting-with customers
and delivering value.
The customer relationships outline the type of relationship you're establishing with your customers.
The revenue streams make clear how and thru' which pricing mechanisims
your business model is capturing value.
then you need to describe the infrastructure to create, deliver
and capture value
The key resources show which assets are indispensable in your business model
the key activities show which things you really need to be able to perform well
The key partners show who can help you leverage your business model
Since you won't own all key resources yourself nor will you perform all key activities
and once you understand your business model's infrastructure
you'll also have an idea of its cost structure.
So with the business model canvas
you can map-out your entire business model in one image
this works for start-up entrepreneurs
just-as-well-as for the most senior executives.
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Business Model Canvas Explained

4190 タグ追加 保存
VoiceTube 2013 年 4 月 11 日 に公開
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