Name: アジア人がコストコを崇拝する本当の理由 (The Real Reason Why Asians Worship Costco)
Uploaded: 2024-06-17T09:25:39.000Z
Duration: 12 min 28 s

様態の副詞

Asian-Americans are officially twice as likely to shop at Costco than the average consumer, and to explain why we got ten reasons.

アジア系アメリカ人がコストコで買い物をする確率は、一般消費者の2倍である、アジア人がコストコが好きな理由は明白で、アジア系コメディアンがコストコでジョークを飛ばしている映像をお見せしましょう。コストコは中国人にとって日曜日の教会みたいなものだから、変装してコストコに行くんだ、年を取ると、初めてすることがたくさんあって、それが大人になることの本質なんだ。

転換語

Yeah, this makes sense because you know, we drove the Corolla to Costco, then the Camry, then the Lexus RX, now we take the Tesla.

Yeah, so I mean obviously, man, there's a lot of obvious reasons why Asians love Costco and I'm gonna play a couple clips of all these Asian comedians making jokes about it.

Like I go to Costco in a disguise because it's like Costco's like church for Chinese people on Sundays, so like I go there I can't go there on the weekend anymore because I can't even get like shopping done because people want to talk to me while I'm looking at some Kirkland signature pants and stuff But uh, so that's weird.

As you get older, you do a lot of things for the very first time. This is the nature of growing up.

Like I recently bought pants from Costco.

最近コストコでパンツを買ったようにね。

That's a big deal. That's a new chapter in your life because when you buy pants from Costco, that's when you don't care anymore.

コストコでズボンを買うということは、人生の新たな一歩を踏み出すということなんだ。

That's when we let go of our egos and we begin our spiritual journey.

When you see somebody wearing Kirkland pants, you know two things:

number one, they do what it takes to live; number two, but they not afraid to die anymore because Costco teaches you how to let go.

Before I get to the store, in my car, I do a quick little meditation slash pep rally.

I said we're about to go to a hostile environment.

敵対的な環境に行こうとしていると言ったんだ。不正が行われることはもう分かっているはずだし、残虐な行為がまかり通ることも分かっているはずだ。

You already know there's gonna be some injustice, there's gonna be straight-up atrocities.

Speak up when you can, accept things you cannot change. That's Costco.

If I can't find parking in under eight minutes, I drive away.

Let it go, dude That's okay. Today is not the day.

もういいよ。今日はその日ではない。 

無理強いするつもりはない。コストコだ。 

海のように敬意を払うつもりだ。

That's not my schedule. That's the moon. That's the tides.

コストコは私たちよりも大きな存在なのだ。

If you want a good deal, you follow the old Asian people, right?

いい買い物をしたければ、アジア人の年寄りについて行けばいい。コストコに行けば、アジア人の年寄りの海を見ることができる。

You go to Costco, you see a sea of old Asian people because you know everyone's getting a great deal.

You go to Whole Foods, never seen one old Asian motherfucker in my life.

But there are some not-so-obvious reasons and we're gonna explain here.

David, do you know why Asians love Costco so much?

Wait, so you're saying the Costco is like the NBA of Asians?

Yes, Ali Wong said it's the Chinese Church.

そう、アリ・ウォンは中国の教会だと言った。

So let me just read it while Asian Americans only make up 7% of the population, they comprise 10% of Costco's consumer base compared to the average American Costco shoppers are 81% more likely to be Asian.

アジア系アメリカ人は人口の7%に過ぎないが、コストコの消費者ベースの10%を占めており、平均的なアメリカ人と比較すると、コストコの買い物客はアジア系である可能性が81%高い。

Yes, I heard that if you were to chart all the Costco shoppers in the entire country and you threw a random dart at that chart, it would most likely hit a middle to upper-middle-class Asian woman.

Wow, alright guys, let's get into the list.

I got 10 reasons why Asians love Costco. Some are obvious reasons and some took some research.

アジア人がコストコを愛する10の理由がわかった。

そこで、まず第一に、明白な理由である価格設定と大量購入から始めようと思う。

Number one, the obvious reason: pricing and bulk purchases.

Yeah, but I think it's bulk purchases on good-quality items, right?

ええ、でも、それは質の良いものを大量に購入するためだと思いますよ？

Because there are other discount bulk stores around America, but they carry more lower-end brands, right?

だって、アメリカには他にもディスカウント・バルク・ストアがあるけれど、そこではもっと低価格のブランドを扱っているでしょ？

Costco carries mid-end to more recently, high-end brands.

コストコでは、中級ブランドから最近では高級ブランドまで取り扱っている。

Yeah, Costco does a great job curating... guys, this video is not sponsored by Costco, by the way.

そう、コストコは素晴らしいキュレーションをするんだ！ところで、このビデオはコストコのスポンサーではない。

Although I wish it was, so holler at us, Costco. - But that's how they keep their prices low because they wouldn't do that.

Right. They don't need marketing. Shout out to Costco's from the Northwest to just like us.

北西部のコストコにマーケティング的な呼びかけは必要ない。

But anyways, Asian households tend to be larger on average whether you're talking about Indian South Asian, East Asian, Southeast Asian, they all tend to be larger households, need more food great products at a good price you understand at Costco.

しかし、とにかくカークランド アジアの家庭は、インド系南アジア系東アジア系東南アジア系を問わず、平均的に大きくなる傾向があります。

It's all about the value exactly so number two I said that Costco's focus more on food than closing clothing and lifestyle which Asians especially Asian immigrants don't really care about you're saying that they like also like package everything together because maybe rich white people they need to go to the food grocery market that reminds them of like You know something very foofy and fancy and then they go they need to go to like Nordstrom's to get clothes But Asians some Asian dads, they just cop all the clothes at Costco.

2つ目は、コストコは衣料品やライフスタイルよりも食品に重点を置いていると言ったんだけど、アジア人、特にアジア系移民はそんなこと気にしないんだ。

Yes, Kirkland brand white tees are amazing Also, my dad has definitely bought court classic shoes from Costco before and worn them I think Asians are cool with like buying North face fleeces that are stacked up next to like some watermelons, right?

そうそう、カークランドブランドの白Tシャツは素晴らしいよ。 あと、僕の父もコストコでコート・クラシックの靴を買って履いたことがあるよ。

You know in a warehouse and again, we're not just talking about like when I'm talking about the people buy the clothes I'm not talking about like rich international students that who also buy off-white But I'm literally talking about Asian parents will buy their clothes at Costco, right?

倉庫で服を買う人の話をするのは、金持ちの留学生がオフホワイトの服を買うという話ではなく、文字通りアジア人の親がコストコで服を買うという話なんだ。

But I would say this did the fobs and Ferraris are not necessarily going to Costco Number three Asians own a lot of small businesses in which they go to Costco to shop for those small businesses David growing up I used to go with my friends mom sometimes to Costco and I had never seen a cart filled that much It would be like at that time Seven eight hundred dollars, which was crazy because when our parents would go to Costco they'd spend like a hundred bucks, right?

アジア人は多くの中小企業を経営していて、その中小企業のためにコストコに買い物に行くんだ。

You're saying just getting ingredients to power their small business on a resource level Muffins cakes croissants for your little shop your little bakery your little cafe your food truck, whatever it is Anyways guys number four.

マフィン、ケーキ、クロワッサン、小さなお店、小さなパン屋さん、小さなカフェ、屋台、何でもいい。

Here's the reason that you're probably not thinking of of David.

ダビデのことを思い浮かべない理由はここにある。

Asians like to walk and Costco's are big, you know, it's like a nice park Who needs a membership and you need a membership to walk in this park and maybe around the park you might find a really good Deal or also just a lot of samples David think about it after you go eat a fatty meal at the buffet You want to go walk it off at Costco and you know, it's safe because you need a membership to be in Costco That's a good point.

アジア人は歩くのが好きだし、コストコは広いし、会員制の公園みたいなもので、この公園を歩くには会員になる必要がある。

All right point number five Asians I think a lot of Asians just go to Costco for their Western goods and then go to the Asian For their Asian goods and that's all they do right like a lot of them might be cutting out that premium market or the other Western grocery stores like you don't see a lot of like Asian dads at the Whole Foods.

アジア人の多くは、コストコで西洋製品を買い、アジアン・スーパーでアジア製品を買う、それだけだと思います。

That's a very urban millennial Sort of like I got air pods Max's thing to do exactly Jimmy Oh Yang just made a joke about that Asians.

それはとても都会的なミレニアル世代だ。空気ポッドを手に入れたマックスのように、ジミー・オー・ヤンはアジア人についてジョークを言ったんだ。

They go to Costco Um, I will say this I've noticed that Haas Costco and it says in the NBC Asian American article has decided to move up market Depending on what area it's in like their start to carry more almost like pushing Nordstrom's tier Clothing or like, you know what?

NBCアジアン・アメリカンの記事によると、ハース・コストコは市場規模を拡大し、地域によってはノードストロームのような高級衣料品を扱うようになったそうだ。

Like Bloomingdale's Crate and Barrel type stuff if the market demands it Yeah, no I mean I saw some Costco selling Louie bags and Gucci bags before it is kind of weird or they Costco sold gold bars Recently right not in all Costco's certain Costco's that for who is that for it's for shopping.

ブルーミングデールのクレート・アンド・バレルのような、マーケットが求めるものならね。そう、いや、前にルイ・バッグやグッチのバッグを売っているコストコを見たけど、ちょっと変な感じだし、最近金の延べ棒を売っているコストコもあるね。

Oh the Asians So point number six David the dollar fifty hot dog and soda that still exists and the CEO said CFO said yo, the price is forever We're not changing the price Costco actually loses a little bit of money on that deal by giving you a hot dog and Soda for a dollar fifty, but I'm saying to Asian parents.

CEOはCFOに、「この値段は永遠に変わらない」と言った。コストコは、ホットドッグとソーダを1ドル50セントで提供することで、実際にその取引で少し損をしている。

That is almost just The it when I feel like when an Asian person buys that they're like, this is it.

アジア人がそれを買うと、これだ、と思うような気がするんだ。

This is the best place ever I have to what's the American dream that I came for?

アメリカンドリームのために来たんだ。

And then plus you get unlimited sauerkraut, too.

それにザワークラウトも食べ放題だ。

I don't know if Asians really load up on the sauerkraut Well unlimited soda at least you know So that's where I think a lot of Asians know they can get good Western food because think about it if you're an Asian person And you mostly eat Asian food at home But every time you go to Costco you eat a hot dog and pizza.

アジア人が本当にザワークラウトをたくさん食べるかどうかはわからないけど、少なくともソーダは飲み放題だし、そこで多くのアジア人が美味しい西洋料理を食べられることを知っていると思う。

これが今週のアメリカ料理だ。

Also the chicken bake Chicken bakes are underrated but they downsized over the years.

また、チキンベイク チキンベイクは過小評価されているが、年々縮小している。

Yeah, I saw people shoving the Hot dog inside of the chicken bake.

チキン・ベイクの中にホットドッグを入れている人を見たよ。

I'll have like, you know localized goods They have you know Why you know Asians love Costco Andrew because Costco's are killing it in Asia right now Costco Korea Costco Japan Costco Shanghai, it's like a huge hangout place and they localize their food menus over there.

アジア人がコストコ・アンドリューが好きな理由は、コストコが今アジアで大成功しているからなんだ。コストコ韓国、コストコ日本、コストコ上海は巨大なたまり場のようなもので、彼らはフードメニューもローカライズしている。

Let's pop up some of those Yo, so David you're saying Costco's can be successful in every country.

デビッドさんはコストコがどの国でも成功できると言っているわけですね。

I think there's something about the raw Asians where Asians are not caught up in the pomp and circumstance of like, you know Those really like foofy markets that you can shop out in America But like a postcard aisle and like a pottery section Asians are value-oriented.

生身のアジア人は、アメリカで買い物をするようなフツーのマーケットや、絵葉書売り場や陶器売り場のような華やかさにはとらわれない。

They don't care that it's a big warehouse with no decorations All right, guys point number seven Asians are just used to large marketplaces Busy places that are not aesthetically focused like we were just mentioning There is no decoration in Costco It is just shelves in the product right and it just looks like a Oversized cabinet and if there's a little bit of shopping cart bumper carts, they're okay with it because Asians don't care They're not trying to fight you.

装飾のない大きな倉庫であることを気にしないのだ。 アジア人は大きな市場に慣れている。

In fact, they might even be excited by it.

実際、彼らはそれに興奮さえしているかもしれない。

アジア人にぶつかったことは？

They might go ah, and then they just go about their day.

All right Also Asians are independent and do not need a lot of customer service So obviously they don't need to like talk to a bunch of people They just want to go there look at the price be like, hmm.

また、アジア人は自立していて、多くのカスタマーサービスを必要としない。

Yeah this big giant salmon filet for $10.

巨大なサーモンの切り身が10ドル。

It's good price They don't need to ask any questions, man.

いい値段だし、何も聞かれることはないよ。

I have already analyzed the reviews online.

ネット上の評判はすでに分析済みだ。

It's a good deal You know, I know the farm raise, you know, whatever it tastes fatty for me.

農家が育てているのは知っている。

Yeah I don't think they need the only thing when it comes to customer service though is they want to know that people are gonna take that return though I'm gonna get to that but guys come on when you see an Asian family and they're buying tequila and you see the big What four liter tequila for like $50 you what do you think days?

でも、アジア人の家族がテキーラを買っているのを見たとき、4リットルのテキーラが50ドルもするのを見たとき、どう思う？

Oh Man, this this a good deal man Well, they're like, you know at Marquis this like 1300 man, no questions asked.

いやあ、これはいい買い物をしたね。

なぜアジア人はコストコが好きなのか？

コストコはアジアの都市の近くにある。

Look at this map here Do you see where all the blue dots are?

この地図を見てください。 青い点がどこにあるかわかりますか？

We all know the cities where a lot of Asians live Seattle.

シアトルにアジア人が多く住む都市があるのは周知の通りだ。

Okay, Bay Area LA you got Houston Dallas you got, New York ATL Dave Costco's are nearby all these cities that have a lot of Asians right Asians like to live in major metropolitan hubs Or nearby.

ベイエリア、LA、ヒューストン、ダラス、ニューヨーク、ATL、デイブ・コストコが近くにある。アジア人が多く住むこれらの都市はすべて、アジア人は大都市圏の中心地か、その近くに住みたがる。

Yeah, and number ten finally another reason why Asians love Costco and hopefully this video was insightful in any way The return policy bro, the return policy currently their return policies We guarantee your satisfaction on every product we sell with a full refund the following must be returned within 90 days of purchase for full refund televisions projectors cameras cameras camcorders touchscreen tablets mp3 players cell phones Do and these are just the things that you can return within 90 days Change the return policy to be stricter, right, dude You used to be able to return anything the Costco could return a TV that was seven years old Yes back in the day now you I know that I think on furniture certain pieces of furniture You can return it after years.

そう、そして10番目は、アジア人がコストコを愛するもう一つの理由、そしてこのビデオが少しでも洞察に満ちたものであったことを願う返品規定だ、昔は何でも返品できたんだよ。コストコでは7年前のテレビでも返品できた。

They're not gonna fight viral for returning a couch after two years or eight years or something David I Have returned some things that Costco after I use them for a year and I was very thankful for that Costco membership Well, it's good too because you don't have to deal with the manufacturer because sometimes that's like 30 email chain So everybody let us know in the comments down below if you have any other reasons why Asians love Costco I think by now David.

2年とか8年とかでソファを返品しても、ウィルスと戦ったりはしないだろうしね。僕はコストコで1年使ったものを返品したことがあるけど、コストコの会員にはとても感謝しているよ。

Can we say it's a fact that Asians love Costco.

アジア人がコストコ好きなのは事実だ。

Well, it's just disproportionately making up the largest slice of their Customer base.

まあ、顧客基盤の中で最も大きな割合を占めているのが不釣り合いなだけだ。

I don't know if every Asian loves Costco, but I don't know any Asians that hate Costco Never met one have you met one?

すべてのアジア人がコストコ好きかどうかは知らないが、コストコを嫌っているアジア人は知らない。

No to be honest I've never I'm like and I think that Asians really like the quality too because hey guys no dis to Sam's Club But they carry, you know worst brands and a lot of brands that do pop up in Sam's Club They usually do a takedown version of their item low-key to maintain the margin But I don't think Costco does that like I don't think you when you sell to Costco wholesale.

でも、サムズクラブで扱っているブランドの多くは、マージンを維持するために、通常、その商品の値下げを控えめにするんだ。

It's not the takedown version It's a good point.

テイクダウンバージョンじゃない。