I'm BridgetCareyandthisisonemorething. AppleCEOTimCookrecentlytoldshareholdersthatthecompanyisputtingtremendoustimeandeffortintointegratingAIintoitsproductsandmaking a significantinvestmentintogenerativeAI. Weareexpectedtohear a lotaboutthatatWWDCwhenAppletellsuswhat's nextinoperatingsystemsoftware.
TheTrueDepthfront-facingcameraintheiPhonebecamemorefuntoshowoffwithanimatedemojifacesinchat. AndwhenAppleannouncedslowmotiononthefront-facingcamera, well, it's moreexcitingifyoucallit a slofie. Yeah, thatdidn't catchon. But I ambeingseriouswhen I say I think
IfApplehas a usefulAIhelperon a wearable, itwoulddowhatothercompanieshavebeentryingandfailingtodobymakinganAIcompanionthatcangoanywherewithoutneedingthephone.
About a monthago, wesawthelaunchoftheAI-Pen. It's a $700 AIcomputerthatyoucanwearon a shirt, butitwasblastedinearlyreviewsforbeing a buggydevicethatcouldn't fulfillitspromises. Humane, thestartupbehindtheAI-Pen, isnowreportedlytryingtosellitselfforasmuchas $1 billion. LastmonthalsowasthelaunchofanothertinyAIhandheldgadgetcalledtheRabbit R1, anditalsotriedtobethisAIassistantthatyoucouldtakeanywhereandansweryourquestions, butitdidn't answermuch, anditlefttechreviewersdisappointed.
IfApplebringsanAI-savvySiritotheAppleWatch, thenitwillshowalltheseothercompanieshow a realAIvoiceassistantcanbehelpfulwhilewornonthego. Butthatdoesfeellike a bigif.
Maybewewillsee a smallstepinthatdirection. OthercompaniesaredabblingnowwithputtingAIonwatchesas a healthorworkoutassistant. TheAmazeFitCheetahhasanAIrunningcoachofsorts, andGoogle's FitbitLabsislaunching a newprogramthatusesgenerativeAItoanswerquestionsandprovidemorecontextaboutyouractivitydata. Andtheideathereisthatthe
Applecouldjustslap a betalabelonit. Ohsure, everysingleiPhonecustomerwillbeouttheretryingit, buthey, youcan't getmadatAppleifit's wonkyandfallsapartonyou, ormisses a factin a summary, orskipped a wordin a transcription, orcausesyourwebsitetofailbecauseyoucan't makemoneyanymore. Appleputuptheunderconstructionsign. It's likebeingconfidentlyunconfident. Butevenwith a betalabel, there's oneslip-upthatpeoplewon't forgive, a privacyslip-up. I amhopefulthatApplewillbesmartinhowitreleasesitsAI. SometimesyouhearfolkspokeatApplefornotbeingfirst, butthistime I amgoodwith a companytakingitstimetobelevel-headed. AndWWDCis a chanceforAppletoalsotake a differenttonethanthecompetition.
I wanttoseehowApple's softwaresmartshelphumanitylevelupbysavingtimeandenhancingourabilities. In a seaofgigglingchatbotsandsearchenginesthattrytoreadthewebforyou,
AIhaslatelybeengivingmetheimpressionthatitthinks I'm kindofdumb. I mustbetoolazytoreadanemail, ordecidehow I shouldspendmymoney, ordecidewhere I shouldgoonvacation.
Andyouknowwhat? Maybe I willpick a voiceassistantbecauseitcomplimentstheway I look.
それでね。私の見た目を引き立ててくれるから、音声アシスタントを選ぶかもしれない。
Youknowwhat? Whoam I kidding? We'reallgoingtopickourfavoriteAIbasedonwhatsillyemojiswecansend. LetmeknowwhatAIfeaturesyou'rehopingforinthenextApplesoftware. Thanksforwatching, and I willcatchyounextFriday, theFridaybeforeWWDC, wherewewilltalkaboutonemorethingintheworldofApple.