Name: Google I/O 2014 - 間違った計画を完璧に実行する (Google I/O 2014 - Perfectly executing the wrong plan)
Uploaded: 2021-01-14T05:12:51.000Z
Duration: 47 min 51 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

Developers believe research with users is a waste of time.

They perceive their app as a coding exercise.

To validate their idea, they ask their sister if she likes it.

Will and Dana are the co-founders of Noteo,

She's an MIT Computer Science graduate, she's a Trekkie,

and she has been coding since she was eight years old.

He's a Stanford Computer Science graduate,

and they liked each other's way of thinking.

So about six months ago, they started Noteo,

and they're sinking $200,000 of seed money

that they got, without even knowing what went wrong.

I'm here to help you avoid their mistakes.

I'm here to help you execute the right plan.

I'm a Google Search User Experience Researcher,

and I have been studying dozens of thousands

Learning about what they need, what they want,

and how they use apps and other products.

I've been helping Google Search and startup teams come up

Their number one is they did not fall in love with a problem.

They rushed into launching a landing page

They had personal pains related to note-taking,

and they were sure that this is something people needed.

Just to be very sure, they launched this landing page.

And I did put an arrow here, but I'm going to use my lightsaber.

And they collected people's email addresses,

trying to figure out if they're interested,

But the only question that they were able to answer

Are people interested enough to give them

They were never getting or gathering information

Their number two problem is that they learned from friends.

They interviewed seven friends and family members.

Now family members and friends are always

Now I know coming from a User Experience Researcher,

it sounds kind of weird, but bear with me here.

The first rule of research is don't listen to users.

When Will and Dana asked their friends and family,

would you use this app, would you pay for it,

how much you pay for it, they got really good answers.

We humans are very, very bad at predicting our own behavior.

Here are two studies that were done during that time.

and asked students-- they passed along a questionnaire--

and they asked students, would you cheat in an exam?

A few weeks after that, they came back to these classes,

to these students, and together with the teachers,

they were giving an opportunity for the students

close to zero correlation between what people said

about their behavior and what they actually did.

Now Will is kind of sarcastic about studies

from 77 years ago, so here's a study from 2012.

This was done in the UK with dozens of thousands of people.

The researchers went into public bathrooms in gas stations.

And they asked people coming out of the bathrooms,

did you wash your hands after you finished your business?

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Google I/O 2014 - 間違った計画を完璧に実行する (Google I/O 2014 - Perfectly executing the wrong plan)

experience

people

audience

good