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Climate change has a new poster boy
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Companies from British Airways to Facebook...
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...and pop artists like Billie Eilish and Massive Attack...
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...have promised to make changes...
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...to bring their greenhouse-gas emissions closer to net zero
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They're joining a club of more than 50 countries around the world
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This race to zero is a vital step towards managing climate change
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But what does net zero really mean...
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...and is achieving it even possible?
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Net zero has gone viral
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But like all simple slogans, the reality of achieving it...
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...is far more complicated
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Humans burning fossil fuels...
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...has resulted in more carbon dioxide in the atmosphere...
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...which is warming the planet
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To stop the warming...
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...the level of greenhouse gases in the atmosphere has to stop rising
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The obvious way to do that is to stop emitting them
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But that's easier said than done
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For some industries such as aviation and manufacturing...
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...eliminating emissions is really hard
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In the years leading up to the Copenhagen climate conference in 2009...
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...scientists realised something...
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...it wasn't possible to cut emissions fast and thoroughly enough...
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...to meet the temperature targets that policymakers wanted
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What was needed...
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...was to actively remove greenhouse gases from the atmosphere too
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People began to talk about a world in which greenhouse-gas emissions...
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...and greenhouse-gas removals balanced each other out
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So that the overall effect was net zero
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The countries that signed up to the Paris Agreement...
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...pledged to turn this idea into reality, by agreeing to balance their...
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...emissions and removal of greenhouse gases...
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...in the second half of the century
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To achieve net-zero emissions, we need to do two things...
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...one, which is more obvious...
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..is to cut our output of greenhouse-gas emissions...
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...from things like burning fossil fuels
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But the other is actually to take emissions out of the air
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And that's the harder and sometimes more obscure aspect...
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...of getting to net zero
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This is known as negative emissions
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And the scale in which they might be required...
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...is one reason that net-zero targets will be hard to achieve
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We'll need to go from a world economy that pumps out on the order...
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...of 40 billion tonnes of CO2 a year to one that sucks down...
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...that is, removes billions of tonnes per year in the future...
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...to get to that net-zero future
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There's different ways to do this, forests do this naturally...
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...through biological processes or sinks
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But what we're really looking at now...
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...to achieve ambitious climate targets are man-made approaches
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Some methods for removing greenhouse gases from the atmosphere...
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...are already being used at scale, such as the planting of new forests
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And improving soil so it can store more carbon
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But there are new technologies at a much earlier stage of development
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Among them ways of capturing carbon dioxide...
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...and storing it underground
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Carbon dioxide could be pulled directly from the air by machines...
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...or by growing plants...
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...burning them to generate electricity...
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...and then capturing the carbon dioxide as they burn
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There's a flurry of innovation in negative-emissions technologies
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A range of ambitious to wacky, and none of them are proven at scale
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And that's what makes them so problematic
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The world is counting on innovations...
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...that have not yet been demonstrated at scale...
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...to achieve targets that we're setting for ourselves
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And that's a big question-mark
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We're hopeful, but it is still a risky bet
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How much greenhouse gas needs to be removed...
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...from the atmosphere...
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...will depend on how much emissions can be cut
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The conundrum that is, we need both...
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...massive reductions in emissions...
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...as well as a dramatic scale up and proving...
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...of the technologies for negative emissions
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There is a tension between the two...
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...and it's easy for governments and industries...
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...to kick the can down the road saying, well...
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...let's go a little slower on the cutting of emissions now...
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...which will be better for the economy or for our profits...
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...because we can always make massive negative-emissions reductions...
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...later when innovation makes those technologies...
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...cheaper and better
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The dirty little secret in that argument...
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...is that it may come too late and it may well give permission...
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...for polluters to get away with polluting much more than need be...
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...rather than innovating ways to reduce emissions now
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There's also the question of who takes responsibility...
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...for each molecule of greenhouse gas
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One of the most difficult challenges...
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...is that lots of countries and companies and individuals...
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...don't want to own up to their carbon footprint
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For example, carbon-intensive countries like...
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...India, China or other emerging markets...
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...that are producing enormous amounts of emissions today
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They point out that the goods they produce, for example...
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...may be consumed by Americans or Europeans
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So they should do the negative emissions or they may say...
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...rich countries got rich putting carbon dioxide into the air
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Now it's our turn to lift our people out of poverty...
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...so you pay for the negative emissions
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As yet, there is no universal policy for accounting for...
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...and attributing emissions
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Today, governmental net-zero pledges...
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...cover over two-thirds of the global economy
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America and the EU are working towards a target...
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...of net zero by 2050
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And President Xi of China, the world's largest emitter...
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...has pledged to achieve carbon neutrality before 2060
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Some people see ambitious climate targets...
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...and say, fantastic, the problem's getting solved
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Here's the problem
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A target is no guarantee that we're going to get to the goal
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It's important to have targets
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It binds society together
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It gives you a direction in which policy is going to go
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It gives investors and markets some idea and some degree...
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...of certainty as to what investments to make
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However, we often fall short of targets also we should remember
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Most government policies focus on cutting emissions...
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...rather than how to tackle negative emissions
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Embracing, enacting and scaling a negative-emissions plan...
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...to get to net zero is a Herculean task
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This is something far bigger than, say...
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...the moonshot or other initiatives that it's often compared to...
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...because this involves really every economy on Earth...
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...every government, ultimately, every citizen...
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...all of us have to be involved and change the way we live
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And it's not just a technological revolution
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We need a revolution in our mindsets
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I'm Vijay Vaitheeswaran...
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The Economist's global energy and climate innovation editor
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To keep up to date with all our climate-change coverage...
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...please click on the link
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Thanks for watching and don't forget to subscribe