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  • - From 2010 when I graduated college until 2014,

  • I managed to pay off all of my debt, all $117,000 worth.

  • And so for the first time in a long time,

  • I could consider myself worthless.

  • I mean, at least as it related to my personal finances.

  • And so in this video,

  • I wanna share the three steps that I took to get there

  • and break down some of the important details

  • like my income during those years.

  • This video is brought to you by my friends at Squarespace,

  • I'll talk more about them later.

  • So at 22 years old and just fresh out of college,

  • I had over $97,000 in student loans.

  • And then I made the brilliant decision

  • to buy a brand new car.

  • So let's add another $18,165 onto the total,

  • not including change.

  • So at my lowest point, I had $117,000 worth of debt.

  • And while student loans are increasing every year,

  • most people don't graduate with the kind of debt that I do

  • unless you get into a medical field.

  • Now, I don't know why a filmmaker

  • would need $117,000 in debt to start their career,

  • but mistakes were made, blame it on the system,

  • blame it on myself and my stupidity at 18 years old,

  • the problem was now mine to deal with.

  • And at first I wasn't going to deal with it at all.

  • I was resigned to just paying

  • the minimum payments every month for 30 years

  • until I finally paid it all off.

  • But then I started to get interested in self-development.

  • I started to read stories of people

  • who had paid off their debts in two years,

  • five years or 10 years.

  • It started to inspire me to chase that kind of freedom

  • and that kind of financial independence,

  • and so that's when I got started.

  • And for me, there were really three core steps

  • that helped me get through it as quickly as I did.

  • Step one, intentionally cut back on your spending.

  • Now it really doesn't matter how much money you make,

  • if you continue to spend every last cent of your paycheck.

  • And so you need to get really intentional with

  • where you're spending your money and how you're spending it.

  • I know lots of people who make 150, 200K,

  • who still have tens of thousands of dollars

  • worth of student debt.

  • A lot of times we convince ourselves

  • that we deserve these nice things

  • because we work so freaking hard.

  • But what you really deserve after all that hard work

  • is to be debt-free.

  • And so if we can begin to reframe our spending habits,

  • if we don't increase our lifestyle

  • with each increase in pay,

  • then we can begin to make a dent on our debt.

  • One of the most difficult decisions that I made early on,

  • which ended up being the best one that I could have made,

  • was to move back home to live with my parents.

  • Hi, my name is Matt D'Avella,

  • and you are inside of the Black Box.

  • The Black Box!

  • Dinner time!

  • That's embarrassing.

  • Noodles with soup.

  • Yeah, I'll have some noodles with soup.

  • (soft music)

  • It was a difficult decision

  • because all of my friends were going off

  • and they were living on their own.

  • They were partying in the city

  • and dating and doing all the things I wanted to do.

  • And I was at home watching late night television reruns

  • in my parents' basement.

  • And it was really, truly difficult.

  • Like I wanted to do all those things,

  • but I also knew that this wasn't the time.

  • That right now I had to save, I had to be patient.

  • I had to look towards the long-term vision of my life

  • and take this short-term sacrifice now.

  • I ended up saving thousands of dollars every month

  • on rent and utilities,

  • and everything else that is associated

  • with living on your own.

  • It was around this time that I discovered minimalism.

  • And that really was a practice

  • that helped me understand my values

  • and change the way that I spent money.

  • Even though I had decided to move home with my parents,

  • I was still spending pretty recklessly.

  • I was spending thousands of dollars on clothes,

  • a flat screen TV,

  • I already mentioned,

  • I put $18,000 of loans into a brand new car.

  • And so when I discovered minimalism,

  • it helped me to redefine my idea of success.

  • I questioned what are the things

  • that are really gonna make me happy

  • at the end of the day?

  • Why am I making these purchases in the first place?

  • And when I started to ask these questions,

  • I realized that I didn't need to prove to anybody else

  • that I was successful.

  • Minimalism really helped me

  • to gain a better alignment with my spending

  • and the kind of future that I wanted to build for myself.

  • And that was a radical shift

  • that didn't just change the immediate future,

  • but it changed every decision I made from that point on

  • when it came to my spending.

  • One common misconception about minimalism

  • is that it means you have to live a frugal lifestyle.

  • And I don't think that that's true.

  • I don't think that

  • just because you're intentional with your purchases means,

  • that you will never buy nice things,

  • and you won't let yourself enjoy things

  • while you're also paying off your debt.

  • I love what Ramit Sethi teaches,

  • he's a personal finance expert.

  • He talks about not sacrificing the daily lattes.

  • And lattes as is metaphor

  • for anything that you might spend regularly,

  • that gives you a little bit of joy each day.

  • So if you cut out a $5 latte every day,

  • you're gonna save about $1,800 over the course of the year.

  • Now one, most people can't do that or won't do that,

  • or they will try and then give up and fail

  • and say, ah, you know what?

  • This frugal lifestyle thing,

  • this counting every last dollar,

  • it's just not gonna work for me.

  • Because it doesn't work for most people.

  • Instead what you can do is focus on the big items.

  • So the areas where you're spending

  • thousands of dollars every year,

  • whether it's clothes or eating out.

  • What are those areas

  • that are the biggest problem sources for you

  • when it comes to money disappearing out of bank account?

  • And how can you get more intentional with those purchases?

  • Again, I'm not saying that you can't buy nice things.

  • I don't think you need to deprive yourself

  • of things that will bring value and joy to your life.

  • But I do think we need to get really thoughtful about

  • which ones are essential right now,

  • when we're paying off our debt.

  • If you're making really big sacrifices,

  • like moving into your parents' house,

  • to live for a couple of years as you pay off your loans,

  • I think it also means that you need to get intentional

  • with those other decisions,

  • and you can make sacrifices for the first couple of years

  • as you begin to build momentum.

  • But no, you do not need to sacrifice your daily latte.

  • Step number two, focus on making more money.

  • So this is really personal finance 101.

  • If you wanna save more money and pay off your debts,

  • you need to spend less money and make more money.

  • I don't think that you need to over-complicate it

  • any more than that, it really is that simple.

  • But of course there are some nuances in here,

  • especially when it comes to making more money.

  • And so that's what I wanna talk about right now

  • and share some of the experience that I had

  • in increasing my income over just a four year period.

  • So I've never actually held a traditional job

  • apart from the grocery store that I worked at in high school

  • and was promptly fired from and sued for $7 million

  • for making a parody rap video.

  • But that's a story for another day.

  • The fresh beats baby you know what I mean. ♪

  • I have run my own video production business

  • ever since college.

  • In around 2009 was the first year

  • that I started to make an income as a freelance filmmaker

  • and a videographer, whatever you wanna call it.

  • I made videos for clients and they paid me money for it.

  • Now running your own business is definitely

  • one of the quickest ways

  • to increase your income rapidly over time.

  • Over a short period of time I should say.

  • Now it's not guaranteed.

  • There are definitely a lot of risks involved,

  • and there are a lot of people

  • that start their own businesses

  • that never get it off the ground.

  • But if you're good enough,

  • if you invest in your skills

  • and if you invest in providing real value

  • to clients and customers,

  • a hundred percent, that's the fastest way

  • that you're gonna be able to increase your income.

  • So in 2009 was the very first year

  • that I made money running my own business.

  • And I made about $10,000 in profit.

  • In 2010, I nearly tripled my revenue,

  • my profit that year was about $28,000.

  • So in 2011, my revenue increased to around $53,000,

  • but my profit was actually pretty low

  • and pretty similar to the year before at $33,000.

  • Now 2011 was really a turning point for me and my business

  • while I did make around the same bit of profit.

  • Those first couple of years helped me to build momentum

  • and increase my overall revenue

  • and the amount of clients that I had,

  • which would eventually bring in more money down the road.

  • And so this was really that turning point that I needed

  • to give me the confidence to keep going with my business.

  • To make over $50,000, even if it wasn't profit in one year

  • was a huge win for me, and it showed me the potential

  • of where I could go with this.

  • 2012 was a massive year for me

  • and was one that definitely helped me

  • to get the ball rolling on my debt

  • in a way that no other year did.

  • So my net profit was $94,000.

  • In 2013 again I had another big year,

  • more expenses this year as I hired more people

  • and invested more in my gear.

  • My profit was $65,000 for the year.

  • And in 2014, my profit, $84,000 for the year.

  • And so if you average it out over these four years

  • from the moment I started paying off my loans in 2011,

  • I made around $69,000 per year,

  • that's net profit after all my expenses.

  • Keep in mind that this does not include

  • my personal expenses,

  • like my rent, utilities and all that fun stuff.

  • Although I was able to write some of that off

  • because some of that was used for my business,

  • like the internet,

  • as well a very small part of my at home office.

  • So how was I able to steadily increase my income

  • over these six years?

  • Now the first thing which I already mentioned is,

  • I had to get really freaking good at what I did.

  • I had to make sure that I deliver

  • for every single client that I worked with.

  • Because every client that I delivered for

  • and I made an amazing video for,

  • they shared that work with other people.

  • They said, oh, if you need a video person,

  • you gotta go hire Matt, he's amazing.

  • That helped to build out my network

  • and the kind of people that came to me for more work.

  • Now, if you burn a bridge, if you screw up a project,

  • then that's where that relationship ends.

  • They don't recommend you,

  • they don't come back for more work.

  • And so that's why every project is vital.

  • It doesn't matter what you're working on,

  • you have to deliver the best possible product that you can

  • at the end of the day.

  • The second thing that I did was,

  • I increased my rates every single year, so important.

  • And I increase them pretty dramatically each year.

  • So if you look at my max project,

  • that was like the biggest project I did for the year,

  • it increased year after year.

  • In 2011, my biggest project was just over $3,000.

  • 2012, it was over 6,000.

  • In 2013, it was over $12,000,

  • and in 2014, it was over $30,000 for one project.

  • So you have to get into a position where you say no to work.

  • Where a client comes to you and say,

  • "Hey, I've only got $500, can you make this work?"

  • And you just say, no I'm sorry, I can't make that work.

  • Or every year if a client comes back to you,

  • you have to have that conversation with them and be like,

  • yup, like, we'd love to work with you again,

  • just to let you know, our rates did increase.

  • Like we're investing more into this kind of production,

  • we're hiring more crew.

  • You have to obviously justify

  • why you're increasing this rate

  • and why they will be paying more money.

  • Making sure that you take that risk,

  • that you're willing to potentially lose a client

  • to increase your rate,

  • is gonna make your life so much easier.

  • Because I went from doing one project that was $3,000,

  • that would take me X amount of time,

  • to a project that was worth $30,000

  • that took me the same amount of time.

  • And so now I'm making way more money for way less effort.

  • And so raising your rates

  • is just a part of running your own business.

  • And even if you have a nine to five job, you wanna make sure

  • that you continue to increase your rate and your salary,

  • and you negotiate that over time.

  • Another thing that I did at this time

  • was to invest back into my business.

  • So I made purchases to gear

  • that would increase the value of my productions.

  • I hired talent amazing filmmakers,

  • that would also increase the value of my production.

  • Always trying to make the best possible product that I can,

  • that way I can charge more for what I'm offering,

  • I can create a better service and a better product

  • at the end of the day.

  • And so always making those investments

  • back into your business, back into yourself,

  • whether it's through self-growth

  • or it's through business growth,

  • are really important values to have.

  • On a more practical level,

  • getting retainer clients and recurring clients

  • is one of the most effective ways

  • that you can increase your revenue.

  • It's way easier to get past clients to work with you again,

  • than it is to get new clients that have never met you before

  • that you have to sell your services to.

  • And so I got a couple of retained clients

  • that were bringing me anywhere from 30 to $50,000 every year

  • that really made a substantial amount of my income.

  • I would say that reoccurring clients accounted for about

  • 80% of all of my revenue.

  • And so you really wanna make sure,

  • you wanna continue to deliver

  • for those clients that you have,

  • because then they will come back for more and more work.

  • Now, I want you to keep in mind that,

  • all of this is from a period in my life

  • where I did not have a YouTube channel.

  • I did not have an audience.

  • I did not have any online courses.

  • You don't need to do any of that stuff

  • to generate revenue, income and to pay off your debts.

  • If you wanna run your own business

  • and if that's really where

  • the stars are aligning for your future,

  • you don't need to have an audience to be able to do that.

  • To service clients start as a freelance business,

  • whether you're a photographer, a filmmaker or an artist,

  • is a really great way to make a business.

  • You just need to focus again

  • on providing that value to your clients.

  • Don't worry about growing a massive audience,

  • or think that that's what you need

  • to be able to make a lot of money.

  • So this week's video is brought to you by Squarespace.

  • From websites and online stores,

  • to marketing tools and analytics.

  • Squarespace is the all in one platform

  • that helps you build your online presence,

  • as well as your online business.

  • And I personally love Squarespace.

  • I use them for three main reasons.

  • Their website builder is really easy to use

  • and effortless to customize.

  • You can select from a range of beautiful templates,

  • add your branding and publish your website in no time.

  • You can easily add new content pages and blog posts.

  • So no need to stress out

  • about the confusing technical backend stuff.

  • And you can buy domains

  • and set up your G Suite email accounts

  • directly with Squarespace.

  • When it comes to building an online presence,

  • whether that be a website or an online business,

  • you really want it to be easy, effective, and beautiful,

  • and Squarespace allows you to do just that.

  • Go to squarespace.com for a free trial,

  • and when you're ready to launch,

  • go to squarespace.com/mattdavella,

  • to save 10% of your first purchase of a website or domain.

  • Okay, and now moving along to the third and final step

  • that helped me pay off my debt in just four years,

  • and a step that might help you on your pursuit as well.

  • Stay committed to your vision.

  • So it's unlikely

  • that you're gonna be able to pay off your debt

  • in just a couple years.

  • It may take you longer than four years,

  • maybe even up to 10 years to pay off your debt.

  • And so you really need to think long-term

  • and you need to put together a plan

  • that will help you to achieve your goals

  • and stay committed to those goals for the long run.

  • So one of the biggest things that you can do

  • is track your progress.

  • Whether you're trying to build a habit

  • or you're trying to pay off your debt,

  • it's really important to track things along the way.

  • And so what I suggest you do

  • is simply start a Google spreadsheet

  • and bring all your accounts into them.

  • So whether you have student loans, a car payment,

  • credit card, statements,

  • bring all those into one document

  • and calculate the total amounts, the interest rates,

  • as well as your monthly payments.

  • Having that document to go back to

  • a couple of times a month,

  • just to see where my progress was at

  • and to also play around and kind of like,

  • get together a vision of what things might be like

  • in three months time or four months time

  • was invaluable for me.

  • Another thing that helped me back at this time,

  • and that will certainly help you is to curate your feeds.

  • And so I'm specifically talking about social media,

  • but you could also expand this to your actual relationships,

  • in the social circles

  • and the people that are influencing you in a negative way.

  • So when you look at your feeds...

  • And we know that the people that we follow

  • and the media that we consume and listen to,

  • affects our behavior and how we show up in the world

  • and our thoughts and our mindsets and all that.

  • So when we know that happens, we need to curate our feeds

  • to make sure that we're following people

  • that are instilling the values that we aspire to,

  • and that we want to have.

  • And so follow boring, personal finance experts.

  • Follow personal finance experts

  • that have an interesting angle and interesting content.

  • When you have that showing up in your feed,

  • when you understand,

  • and you're reminded frequently of why you're on this path,

  • it can make it so much easier for you

  • to stick through year after year.

  • If all you're seeing are people that

  • are flaunting the things that they just bought,

  • the new iPhone, the new tech gadgets,

  • the new car, the new Tesla, whatever it is,

  • you're gonna feel this need

  • and this urge to wanna get that thing.

  • And then you might end up

  • breaking on those really important values

  • that you set out to,

  • and those really important goals

  • when it comes to paying off your debt.

  • So one small psychological thing that I did was

  • something I call chunking.

  • I don't even know if it's a thing.

  • I haven't seen anybody talk about it

  • in any personal finance books anywhere.

  • But essentially instead of just every single month,

  • taking whatever leftover money I had

  • and then putting it into my debt,

  • what I did, especially 'cause I ran a business

  • and my income wasn't always certain,

  • I would save up about $20,000,

  • and then I would take $10,000 a chunk of my savings,

  • and I would throw that at my debt,

  • and I would do that consistently.

  • 'Cause I knew, and I trusted myself

  • to not spend that money in other areas.

  • If you don't trust yourself,

  • then maybe this method won't work for you.

  • But for me being able to have that security net there,

  • to see my money rise in my checking account

  • and to take that $10,000 and throw it at my debt,

  • was a really powerful, psychological motivator,

  • and it was a great win.

  • It felt really great,

  • every time I was able to make a significant dent in my debt,

  • versus chipping away at it,

  • 500 to a thousand dollars at a time.

  • One final thing that I'll leave you with is that

  • just because you're paying off your debt,

  • just because you're spending less money

  • and you're working on making more money

  • and you're working your butt off,

  • doesn't mean that life needs to be miserable for yourself.

  • And so look at your debt, look at the amount you have,

  • whether it's 30,000 or 117,000,

  • and figure out the different milestones along the way,

  • where you're gonna celebrate the wins.

  • Where you're gonna reward yourself

  • for the hard work that you've put into this

  • very incredibly difficult process of becoming debt-free.

  • And for me, when I got to about

  • half of my student loans paid off, I did something big.

  • I decided to move out of my parents' house.

  • So it was around I think November, 2012,

  • after two years of living at home with my parents,

  • after paying off a significant amount of my debt,

  • I decided that it was time to move out

  • and to make an investment in my mental health.

  • Now this was about a thousand dollars plus

  • all those additional expenses I would now have to pay for,

  • like food and groceries and all that stuff.

  • I was taking on a lot more in terms of my expenses

  • and it was gonna slow down my debt repayment plan.

  • But it was something I needed to do

  • because I wanted to enjoy my life, I wanted to live.

  • I'd made enough of a sacrifice

  • and I had made enough progress

  • that I was ready to make that jump.

  • And so I urge you to think about those things.

  • Whether you're celebrating in small ways,

  • like going out for a drink or having a really fancy dinner,

  • or you're moving out of your parents' basement,

  • think about the ways that you can enjoy this process

  • and really celebrate all the wins along the way.

  • So I really hope that these three tips and steps

  • help you on your journey to paying off your debt.

  • I know that it's not easy,

  • I know it can be daunting and frustrating

  • and it can drive you crazy with anxiety,

  • to be looking at the bills that keep coming in.

  • But if you work towards it,

  • if you put in the time and the energy and the effort,

  • you will be rewarded.

  • Good luck.

  • (upbeat music)

  • Testing one, two, testicles, testicles.

  • Hi, my name is Matt D'Avella,

  • and you're inside the Black Box.

- From 2010 when I graduated college until 2014,

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How I paid off $117k of debt in 4 years.

  • 11 2
    洪子雯 に公開 2021 年 08 月 27 日
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