We'redoingourbesttofindthebalancebetweentherightmaterialsthataregreatfortheearthandtheperformancethatwillbeupheldsoanyonecanrunintheshoe, ultimatelytorun a marathon.
Therejustaren't a lotofthesematerialsavailable, andthematerialsthatareavailableareeitherreallyexpensiveortheydon't havethephysicalpropertiesthatweneedthatareconsumersexpectfor a performancefootwear, andattheendofthisshoeslifecycle, itwillstillgostraighttothelandfills.
Themoreothercompaniesandsupplierswillcomeintothefold, sowe'retaking a goodfirststep, butwehave a waystogoandWeknowthatasmoreandmorecompaniesworktowardscreatingsustainableproducts, whoknows, Maybeonedayyou'llberunninginplantbasedshoeswithoutevenknowingit.