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  • Considering just how fast the food finds its way to your hands, it may be unreasonable to expect the food offerings from Starbucks to blow your mind.


  • With that being said, there are still plenty of secrets regarding their food selection that Starbucks would rather you not know.


  • Tempting customers to complement their coffee order with a 3 USD pastry helps Starbucks franchises keep those profits up.

    コーヒーに $ 3 のペストリーを追加注文してもらうことで、スターバックスは利益を上げています。

  • In fact, 22 percent of Starbucks' sales came from food as of 2017.

    実は、2017 年のスターバックスの売り上げの 22 % は、フードアイテムによるものでした。

  • But how exactly do they encourage customers to order more than just a cup of coffee?

    でも、正確にどのようにして、コーヒー 1 杯以外のものを、お客さんに注文してもらうのでしょうか?

  • Can I get a tall chai."


  • "And a large black coffee."


  • "A what?"


  • "Large black coffee."

    「ブラックコーヒーを L で。」

  • "Do you mean a venti?"


  • "No, I mean a large."


  • It's all about psychology.


  • Everything, from the cozy atmosphere featuring natural construction materials to the lack of dollar signs on the menu, is intentionally placed with those two goals in mind.

    天然建材を使った心地良い雰囲気から、メニューに $ マークが書かれていないことまで、その 2 つの目標を念頭に、意図的に行われています。

  • One of the other intentional things they do is light up the food case.

    もう 1 つ意図的になされているのが、フードアイテムのケースをライトアップすることです。

  • In fact, the area with the sandwiches and pastries is typically going to be the best-lit spot in the whole store.


  • They want to draw your eye to the display so you're more tempted to splurge on that coffee cake in addition to your beverage.


  • Furthermore, Starbucks stores use stand-alone food displays with various grab-and-go items like chips and candy to help form the line to the register.


  • Eyeing those fruit bars as you wait for your turn to order?


  • That's exactly what they thought you'd do.


  • So, take your time ordering, or... maybe not.


  • Hurry up and order!"


  • "Excuse me."


  • "Thank you.”


  • The suits over at Starbucks headquarters know the value of becoming a destination for food as well as coffee.


  • They started experimenting with food offerings in 2003, and they've had some hits, such as their bistro boxes, and yogurt and granola parfaits.

    スターバックスは、2003 年からフードメニューの試行錯誤を始めました。ビストロボックスやヨーグルト、グラノーラパフェなどは、ヒット商品です。

  • But they've also had some giant misses, like their brunch items and their 100 million USD acquisition of San Francisco-based bakery chain La Boulange.

    しかし、大きな間違いもしてきました。ブランチ商品や、サンフランシスコに拠点を置くベーカリーチェーン、ラ・ブランジェを 1 億ドルで買収したことなどです。

  • Why did they flop after just a few years?


  • Because the company says they're underperforming and not sustainable long term.”


  • When you buy food at Starbucks, you pretty much always know what you are going to get.


  • If you order a breakfast sandwich, it won't be the one in the display case but it'll look just like it.


  • You can expect this uniformity of product because everything is prepared somewhere far away from your local Starbucks before they are delivered frozen.


  • If you thought there was a top-notch chef toiling away in a tiny kitchen at the back of each Starbucks location, we're sorry to be the bearers of such bad news.


  • It's worth noting that Starbucks is very transparent when it comes to their standards for food transportation.


  • However, delivering frozen foods always comes with several risks for contaminationeven when it comes to the ready-to-eat items that are served at Starbucks.


  • Their menu is already jam-packed with so many beverage items that can be customized to your liking.


  • "Eight pumps chai, six pumps vanilla, half breve, half soy, with two shots."

    「チャイ 8 ポンプ、バニラ 6 ポンプ、ブレベと豆乳を半々、2 ショット。」

  • But there's also a secret menu that features all kinds of crazy concoctions inspired by candies, popular breakfast cereal, and even mythical creatures.


  • So how can you find out which items are available on this mystery menu?


  • "And you can only find out about it on social media, websites or word of mouth if you hang out with the right people."


  • Or, you can just continue watching this video and we'll share one of the tastiest menu hacks: the Oatmeal Latte.

    もしくは、このビデオを見続ければ、その中でも一番美味しいアイテムの 1 つを紹介します。それが、オートミール・ラテです。

  • Just order the oatmeal but ask for steamed milk instead of water.


  • If you're dairy-free, you can ask for soy, almond, or coconut milk instead.


  • In addition to the oatmeal, order a shot of espressoor two if you really need itand have the barista pour it on top of the oatmeal.

    オートミールと、エスプレッソを 1 ショット―どうしても必要なら、2 ショット―加え、バリスタに、オートミールの上に注いでもらいましょう。

  • Or just order it on the side and you can add it yourself!


  • Top the oatmeal with the accompanying brown sugar and nuts when you're ready to eat.


  • You end up with a hearty, filling breakfast that features a decent amount of eye-opening caffeine.


  • It's the perfect all-in-one meal.


  • Cake pops are great.


  • First of all, they're cake.


  • Cake is always good news.


  • But for all the deliciousness that comes with a cake pop, it's lacking in size.


  • What you want is two.


  • According to Reader's Digest, there's a discount when you buy two cake pops together.

    『リーダーズ・ダイジェスト』によると、ケーキポップを同時に 2 つ買うと、割引があるのだそうです。

  • You may not have noticed it on the menu board because no Starbucks pro ever looks at that, but it's there.


  • The site Fast Food Menu Prices lists a single Salted Caramel or Birthday Cake Pop for 1.95 (USD).

    ウェブサイト、『ファストフード・メニュープライス』では、塩キャラメルまたはバースデーケーキのケーキポップが、1 本$ 1.95 と記載されています。

  • While two Salted Caramel or Birthday Cake Pops will put you back 3.50 (USD), a 40 cent discount for ordering two.

    でも、それらのケーキポップを 2 本買うと、値段は $ 3.50 になります。40 セントの割引ですね。

  • There may be discrepancies in final prices depending on location and sales tax, so keep that in mind.


  • But feel free to go ahead and treat yourself to two cake pops next time you have a sweets craving.

    でも、次回甘いものを食べたくなった時は、ケーキポップを 2 本、自分に買ってあげましょう。

  • It's a much better deal!


  • Check out one of our newest videos right here!

    ここから、私たちの最新のビデオの 1 つをチェックしてください。

  • Plus, even more Mashed videos about your favorite stuff are coming soon.


  • Subscribe to our YouTube channel and hit the bell so you don't miss a single one.

    私たちの YouTube チャンネルに登録して、ベルのマークをクリックし、ビデオをお見逃しなく。

Considering just how fast the food finds its way to your hands, it may be unreasonable to expect the food offerings from Starbucks to blow your mind.


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