Name: 何でも売れる方法：クラッシュコース起業 #12 (How to Sell Anything: Crash Course Entrepreneurship #12)
Uploaded: 2021-01-14T10:27:33.000Z
Duration: 11 min 4 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

Once upon a time, there was a woman with a strong entrepreneurial spirit who was ready

to transform her side hustle into a magnificent full-time business.

She identified a problem and crafted a solution, and now she needs to make her voice heard

Any entrepreneur's path is full of critical sales, elevator pitches, and persuasion.

We want people to buy our product or service, but we also want them to believe in our ideas

It can be hard to strike the right tone or know what's going to appeal to someone,

We can craft a narrative and use well-placed emotional appeals to tell customers a story.

Maybe it doesn't start with “once upon a time…” but you get the idea.

Even if you don't consider yourself a persuasive person, you don't need a +5 charisma modifier

to succeed at this crucial stage of entrepreneurship.

Today, I'll be your fairy godmother of sales and together, we're going to learn how to

I'm Anna Akana, and this is Crash Course Business: Entrepreneurship.

For some of us, sales might be the scariest part of starting a business, while others

HECK YEAH WORLD COME BASK IN MY AWESOMENESS!

For me, putting my art online was intimidating but exciting!

I loved wearing catstronaut merchandise, what better way to use my entrepreneurial skills

than to turn my passion into a profitable business?

If we did our job in the validation stage of entrepreneurship -- talking with prospective

customers and making adjustments based on their feedback --

we should have developed some relationships that can turn (or have already turned!) into

And despite all the stereotypes, you don't have to turn into the worst version of a used

The key to selling is developing relationships and telling a meaningful story to prospective

Now there's a lot of research on how to sell things, and everyone has their own 7-to-50

But all those strategies boil down to two key points: persuasive people ask questions

Asking open-ended questions to learn more about a customer's life can help us make

Don't just ask one question then jump into a pitch.

It's clear to the customer you're not listening and that you're only focused on

selling them something, and that's no way to build a relationship.

You believe your business can help these people.

So just like giving advice to a friend or anyone you care about, have a meaningful conversation

where you're asking a lot of questions to understand their needs.

Or, convey that authenticity and empathy online if you're selling there.

Remember some entrepreneurs recommend asking “why?”

five times, to get to the heart of an issue and learn where a customer is coming from.

If they mention the need or problem that inspired you to become an entrepreneur, it's totally

fine to say “I had a hard time with that too.”

And then, once you have a connection, offer suggestions or bring up your business.

“Gut instinct” also plays a huge role in making purchases.

Even the most logical person can't totally separate themselves from their emotions, which

is why emotional appeals can be persuasive too.

Marketing experts like Geoffrey James at Inc magazine say customer decisions come down

greed, fear, envy, pride, shame, and altruism.

Depending on the situation, we can target different ones.

With greed, entrepreneurs want the customer to think “buying now means I'll be rewarded.”

You can use words like “exclusive,” “profitable,” or “distinguished,” and emphasize all

Even toss in a few testimonials from satisfied customers.

Sure, you know those crisp french fries go straight to your arteries, but those ads make

them look like salty heaven that will instantly reward your tastebuds.

Don't leap out at people wearing a ski mask, but you want customers to think “I have

You can use words like “consequence,” “cost,” or “harm,” or an argument

focused on “missing out,” to make a fear-based appeal.

Pharmaceutical companies notoriously play on fear.

They list off a whole textbook of symptoms you may be feeling and how they might lead

to your untimely demise unless you buy this one miracle product.

Envy can lead customers to think “my life looks nothing like this, but if I buy this

When using this strategy, name drop -- who are your current customers and what awesome

Instagram, with its well-framed and well-lit photos, is a hotbed of envy.

We all see filtered views of people's lives that make us yearn for something we don't

have -- the perfect dinner, drink, or yoga pose on a cliff overlooking the ocean.

Or we can appeal to someone's sense of pride and get them thinking “I'm so smart for

making this purchase” by using words like “reputation,” “influence,” or “powerful”

to make the value all about their image or status.

Show off awards you and your customers have won!

Theo Chocolate is a Fair Trade company that jumped through significant hoops to build

a mission-driven business and get that certification, partly so customers can feel like they're

On the flipside, shame can get people thinking “I better listen or bad things will happen.”

Drop hints about how dark the future could be with words like “mistake,” “disappointment”,

Seventh Generation doesn't hide the fact that they're an eco-friendly business.

The environment is a key part of their sales strategies and they can make people regret

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何でも売れる方法：クラッシュコース起業 #12 (How to Sell Anything: Crash Course Entrepreneurship #12)

potential

entrepreneur

develop

fear