I'm going to be talking in this short clip about Ignasi.

Oh, he's a friend of mine and he's in trouble.

He came from an upper middle class family and he was very successful in business, built five companies I t companies and in one married, had two Children living a good life and lost it all.

Something went south with his business at the same time as he had some medical issues that were really bad.

Fail, young man.

But he was gonna die, fell apart.

I didn't know how to deal with what happened.

That changed from very, very good that not very, very good in a very short period of time.

And he contacted me.

Why?

Because first of all, I come from the blue collar class.

My dad barely made enough money to survive for our family, so I learned how to deal with no money.

Second, I've had my medical issues and he knows me for a long time.

He says, David, what should I do?

So I gave him this advice and then it occurred to me that it also might be helpful to you.

So here we go.

The first thing that I do when these things hit me is I re evaluate everything.

Who am I?

What matters?

What am I good at?

What am I confident about?

What would I like to learn?

What's new?

I tried to turn something bad into something good.

Then I re evaluate the world around me.

What do they the marketplace?

One from me.

What can I do that matches something?

The marketplace once.

So in other words, I'm looking at myself.

Who am I?

One of my skills?

One of my strengths.

One of my talents.

One of my curiosity.

Where's my curiosity?

Where I want to go Because this is an opportunity.

And then who are they?

Who is out there?

What did they want?

What is the marketplace?

One.

What does the world around me once that I could offer Then I do what we used to call Search my roller, Dex.

I don't know.

You don't have a Rolex anymore.

But every single friend, colleague relative is a potential contact.

And can I make contact with that person and ask something from them.

I don't have any work right now That works for some people.

Other people rejected me when I said that.

Didn't want to talk to me.

If I'm not successful, so you pick the ones.

You're going to say that too.

I don't really work right now.

I'm gonna work for a low rate.

Give me a chance.

Take me out on the road with you.

I did this with a filmmaker friend of mine.

And just let me be there again in the space of TV.

Maybe I could make TV.

So I use my friends, and many of them want to help.

They've been in the situation I've been in.

They understand some avoid me.

Okay.

You know, your real friends are in my case, in my business, I by the Wall Street Journal and I read every day.

What companies are having problems when the company is doing great and everything is going booming.

They don't really want me because I could help solve a problem.

Maybe.

And I look at who's stating the problem, and then I make this is the hardest thing to do.

Two or three cold calls every day, two or three cold coals ain't easy.

I hate making cold calls.

Hello, this is David Hoffman.

I'm calling you.

You got the guy's gonna hang up.

Is he gonna hang up?

How did we even get him on the phone?

Sometimes I talked with assistance and assistance or great.

They always kind of a more sympathetic to me.

When I say I can do this, I think I can help this problem.

Would this person consider me?

They always say, Send me an email.

My emails are not about me.

There about the problem.

Solve the problem.

Help the other guy's anxiety.

Go down and you will find yourself in a place where somebody wants you because you can solve their problem.

Not because you're pitching your own talents, your own skills.

You u u u u It's about them.

Them, them, them.

Them least, that's what I find in Silicon Valley.

There's this phrase low hanging fruit lying.

You fruit, Mieze.

This is the person most likely to give you work to give you an opportunity to give you a chance because you solve something for them.

Something they need done, something that helps them.

But there's another idea in Silicon Valley, which is really helpful to my friend Ignacio and has been helpful to me, which is people like people who have failed.

They trust you if you have failed, if you just succeed, if you just fail.

But if you have some successes and some failures, you know what it means to be on the underside, where your thing isn't working and you don't even know why we have lost your money.

We've lost your health.

They know what that's like.

And the fact that you know makes you stronger.

You become stronger because of the challenges I've faced.

The jobs I've lost, the money, I've lost, the help I've lost.

It makes me stronger the next time, and it gives me a better chance of recovery.

So my advice to agnosia was all of these things, which I hope he does.

And my advice to you is take this as an opportunity.

Look at yourself.

Look outside.

Believe in serendipity.

Mean make cold contacts cold coals reach out to people.

Don't go inside, Go outside, share yourself honestly and hope because it will happen that good things will come.

They do they continue to come for me.

I believe in these philosophies.

I've said this because I hope it helps you.