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  • If you had to come up with a tabloid headline for your article, what would it be?

  • Farewell car dealerships. Don't let the door hit you on the way out.

  • Do you have something against car dealerships?

  • Doesn't everyone have something against car dealerships?

  • The alternative has never really existed before but in the future, it will be car subscriptions.

  • Cars are getting more expensive in part, just because consumers are expecting more of their

  • cars, right?

  • We want electric engines, we want SUVs and we want all the latest infotainment systems,

  • which means leases are getting fatter.

  • But we don’t want the monthly premium to actually have to go up, so were seeing

  • the rise of seven year loans and the problem with that is how do you plan your life around

  • that vehicle? If youre 28 years old and you want a cool, sporty car.

  • Like this one?

  • Like this one.

  • That’s great when youre 28 years old you can maybe pick up hot dates and what have

  • you, but what if you then get married and you have a kid? You need a totally different

  • car. Subscriptions would allow you to trade the

  • car maybe every four months, maybe every year. So it’s not even like you are subscribing

  • to a car, youre subscribing to a fleet of cars.

  • I think a lot of us don’t buy used cars because were concerned that we might get

  • a lemon. What is interesting about car subscription is because you don’t own it, it’s up to

  • the company, subscription company to make sure it’s not a lemon.

  • There could be environmental benefits. When you combine it with 3D-printed cars using

  • recyclable materials, the rise of electric vehicles, ride-hailing, you begin to see the

  • building blocks of how we actually create a circular economy for the car industry and

  • that’s no small feat.

  • Who are the winners for the car subscription model?

  • Consumers.

  • And who are the losers?

  • Dealerships.

  • When I asked McKinsey just how big this is going to be, their projection is by 2025 between

  • six and 11 million cars just in America are going to be subscription only.

  • There are a lot ofifs’. I don’t know that it’s going to roll out immediately.

  • Again, it is already out there but in the tens of thousands, but electric vehicles are

  • basically doubling each year. Autonomous vehicles: a lot of research into development and capital

  • costs are going into that. Ride-hailing is just becoming more and more ubiquitous. You

  • put those trends together; I don’t know why anyone owns a car in 2030.

If you had to come up with a tabloid headline for your article, what would it be?


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カーサブスクリプションサービスは自動車業界を混乱させる?| Rethink Sustainability (Could car subscription services disrupt the auto industry? | Rethink Sustainability)

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    林宜悉 に公開 2021 年 01 月 14 日