Name: TEDx】素晴らしいトークを、素晴らしいものにするもの。TEDGlobal 2013でのクリス・アンダーソン (【TEDx】What makes a great talk, great: Chris Anderson at TEDGlobal 2013)
Uploaded: 2021-01-14T04:54:50.000Z
Duration: 23 min 40 s
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and somehow getting something great out of them.

I think the start point on this is just to remember

how extraordinary a thing it is that a talk works.

You have a person with a brain and an idea

that no one else in the world has, maybe.

It's some little unique pattern in their brain, right?

And somehow, they open their mouth like this.

Sound waves go out, through the ears of people in the audience

and, by some miracle, maybe, at the end of 18 minutes,

each of those brains has the same pattern in it.

It's truly astonishing that this can happen at all.

It doesn't happen in any other species in the same way, as far as we know.

There are a lots of ways in which this astonishing process can go wrong.

How is it that a receiving brain can be rewired?

That brain may, as a result of that talk,

be different for the rest of its biological life.

think differently, might make them act differently.

The way the brain works is step by step, incrementally.

You can't take a complex set of memes, a big knot

and just drop it into a brain and the brain goes, "Thank you!"

There are a lots of models that I find helpful

and sometimes I think a TED Talk is like playing Tetris with the brain.

you're desperately trying to flip them into the right location

so they just slot and land somewhere where they will be received.

What would happen if you wanted to persuade

a bunch of people to come with you on a journey?

and you've got to give them a reason to come with you.

I saw a great example of that in rehearsal just now.

Malaria isn't actually where everyone is right now.

For a lot of people, if you say malaria, they go,

It's not what people are. It's not where they want to go.

"Ok. Let's get into malaria. Honestly, world, we have to fix this problem."

She said, "I'm going to tell you something that might surprise you.

more than half of the deaths of humans have been from one disease."

Everyone is suddenly interested. Everyone cares about that.

So, she found the start point, the rallying cry,

"Come on! Let's go on this journey, together!"

So, let's think about the journey and how that happens.

The first part is that journeys happen step by step.

If you can't see the next step, you can't go on the journey.

Often, people in a talk feel like they are surrounded by fog.

They can't see. They can't see the moment.

Often it's language which doesn't land for you.

It's language which makes sense in the context of speaker's world view

So, if you want to build a concept, you have to build it step by step.

You have to use accessible language. You have to avoid jargon.

Bryan Stevenson, in his classic talk. It was so powerful.

He made this amazing conceptual statement

He said, "In many parts of the world, poverty is not the opposite of wealth.

Those words landed like a bomb in people's brains.

They only landed that way because he had set it up.

He'd told stories about injustice and poverty,

and showed the relationship between them,

and then suddenly boom, gave a conceptual statement that landed.

But, it was built from the ground up, one step at a time.

Talks can't advance difficult ideas without populating them

with these rich examples that make sense to us

that allow our brains to use analogy, to absorb them and put them in place.

And, that means there is actually only a limited number of steps you can take

One of the biggest tragedies that can go wrong with a talk

is that speakers can try and go on too far a journey,

they put out all those stepping stones, without space between them,

allowing the audience to have a chance to make those leaps.

Without the examples, people would be left behind.

You think you've taken someone across this sweeping breadth of knowledge,

you've actually left them right where they started.

The very first thing that has to be done with a talk is to buy into that idea of

"Ok. I can't do everything in 18 minutes. I need to pick a journey."