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  • A few months ago I was going through some boxes in my attic

  • when I came across this dress. And I actually made this

  • when I was a 20-year-old student at university

  • to wear to my end-of-year ball.

  • I'm not a fashion designer and I'm only an amateur dressmaker

  • and you can see that I based it on this pattern,

  • which is by a American designer called Badgley Mischka,

  • and it's published by Vogue.

  • But this is not talk all about me and my amateur dressmaking abilities,

  • I want to talk about how fashion has become more democratic

  • over the last 400 years or so.

  • And I'm going do that by comparing my dress here

  • to some paintings all in the Royal Collection.

  • By more democratic I'm taking that to mean

  • fashion has become available to a broader section of society

  • and it's more open to individual choice.

  • So the first point to be made is that the majority of fabrics

  • were simply unavailable to the majority of the population

  • in the 16th and 17th century.

  • It was the materials that drove the cost of clothing,

  • not the labour involved in, for example, the tailor making them up.

  • And even the very rich, so Henry VIII for example,

  • recycled his clothing and tailored them and changed them as fashions changed.

  • It's not an exaggeration to say that in Shakespeare's time

  • a high-quality man's cloak could cost more than a house,

  • and clothes were far more expensive than paintings.

  • So if you look at this painting here of Charles I,

  • we've already heard about him, with his family,

  • Charles in this painting is wearing a suit that probably cost around a £150,

  • we know that from his wardrobe inventories,

  • but the painting only cost £100 and it's by van Dyke.

  • Van Dyke's just arrived from Antwerp,

  • he's one of the most famous artists working at this time,

  • and the clothes that you see cost more than the painting.

  • The painting is huge as well, it's a major commission,

  • and it only cost £100.

  • Charles spent approximately £5000 a year on clothes,

  • and that wasn't even seen as particularly extravagant.

  • He was criticized for many things,

  • but his clothing extravagance wasn't one of them.

  • So if we turn to my dress, the fabric for this cost £10,

  • I found it in a remnant basket in a fabric shop in Lewisham.

  • Fabrics are so much cheaper nowadays

  • because we can get synthetic fibres

  • that can imitate the more expensive fibres such as silk,

  • which is what this is, and also the processes of mechanization

  • mean that weaving and dying are much quicker

  • and don't have to be done by hand.

  • Moreover, today you can be fashionable without wearing expensive materials.

  • So in the 16th and 17th century to be fashionable,

  • you really had to wear the most expensive silks,

  • and they usually came from Italy.

  • Nowadays though, you don't have to be particularly expensive

  • in your fabric choice in order to be fashionable.

  • So, for example, the trend towards vintage clothing

  • positively emphasizes being thrifty,

  • and people are proud of buying something for a cheap price.

  • And even high-end designers often use cheap fabrics

  • like cheap undyed cotton like this t-shirt that I'm wearing here today,

  • as a fashion item, as a backdrop for their logo

  • or for a charitable message, like this t-shirt's for breast cancer,

  • or as a political slogan.

  • White t-shirts, also, have remained a fashion basic,

  • so Vogue every year seems to proclaim the importance of a white t-shirt

  • or a white vest as a fashion basic.

  • So imagine you were a merchant in Elizabethan times

  • and you'd made your money, you were an up-and-coming member

  • of the middle-class society, and you'd made your money

  • importing something new like pepper.

  • Even if you wanted to display how wealthy you were through your clothing,

  • and that's, let's face it, one of the best ways of doing it,

  • you might not have been allowed to wear exactly what you wanted to wear.

  • And that's due to the presence of what are called sumptuary laws.

  • These specified exactly what fabric, what colours, and what types of garments

  • you could wear at every level in society. So, for example,

  • an earl would be allowed to wear different things to a duke.

  • These weren't a new thing, they'd been around since ancient Rome,

  • so the emperor was the only person allowed to wear a toga

  • dyed with Tyrian purple, a very expensive dye,

  • extracted from sea snails.

  • But in the 16th century they really reached their apogee,

  • Henry VIII and Elizabeth I loved sumptuary laws,

  • and they kept releasing new ones throughout the century.

  • And I think that's due to the fact that the 16th century

  • really sees the rise of this new merchant class,

  • who were able to imitate their superiors

  • or the nobility because they had the money to do so.

  • I'm going talk about sumptuary laws through this painting

  • which is a portrait of Elizabeth as a princess,

  • so she's probably only about 14 years old here.

  • And I'm going to talk about some of the fabrics that she's wearing

  • and exactly where they fit into the sumptuary laws.

  • So, she's wearing a gown, it's probably of silk

  • and it's been dyed with red.

  • And the red here probably comes from cochineal,

  • which is created by crushing insects

  • and it was imported from South America during the 16th century.

  • The Spaniards really controlled its distribution in Europe,

  • and they really held a monopoly, it was such an expensive dye,

  • it became a real target for piracy.

  • She's also, if you look closely,

  • you can see on this detail that I've blown up here,

  • the fabrics seems to have been woven with metal threads,

  • so imagine a piece of fabric, it has threads running up and down

  • and then threads running from side to side which are known as the weft threads.

  • And this one, as well as having the red silk,

  • it has metal threads here which are probably of real gold.

  • So imagine a gold coin that's been flattened, hammered,

  • many times to make it really thin,

  • and it's then been cut into strips which are wrapped around a silk core

  • and then that's used to weave into the clothing.

  • So you're literally wearing real gold here.

  • It's extraordinarily heavy and it could even be melted down;

  • if times got particularly hard you could turn your clothes back into gold bullion.

  • So, that's why there are so few surviving of this type of fabric,

  • we only have really tiny samples.

  • So both of those things, the red dye and the fabrics woven with gold thread

  • were strictly limited to the nobility.

  • You weren't allowed to wear them if you weren't born into that class.

  • However, Elizabeth wants to say something else;

  • she wants to say that she's royal.

  • And she's doing that through, you can see the red fabrics

  • on the right of this detail and then there's another fabric here on the left,

  • this makes up what's called her forepart here

  • which is at the front of the skirt.

  • And that fabric's been woven from silver thread

  • and then it has these tiny little loops of gold thread coming up;

  • you can just about see them, the artist taking great care

  • to depict them really carefully.

  • And you could only wear this,

  • which at this time was called cloth of silver tissued with gold,

  • if you're a member of the royal family.

  • So she's making a very conscious statement here

  • about exactly where she fits into society.

  • So lets turn again to my dress.

  • I was allowed to wear whatever colour I wanted,

  • any type of fabric, any type of garment,

  • there weren't any dress restrictions on me.

  • In terms of colour, this dress, it might not be very clear to see,

  • but it's actually a very dark blue

  • and in terms of 16th and 17th century dyes it's most close to indigo.

  • Which was another expensive dye, imported from India

  • and again limited to the nobility.

  • If you were someone of my status, I'd classify myself as middle class,

  • you'd have to make do with woad instead, which chemically related to indigo,

  • but it was found in Britain, it was much cheaper,

  • it was much less colourfast, so it would wash out more quickly,

  • and it produced a much less intense colour.

  • I think it's really interesting that we've sort of come full circle,

  • so the synthetic version of indigo is actually used still

  • to dye one of the most democratic, I think, items of clothing, blue jeans.

  • I'm wearing my version of democratic clothing, here, today, in front of you.

  • Synthetic indigo produces the full range of colours for blue jeans.

  • Blue jeans have their origins, incidentally, in 19th century men's working clothing,

  • so again, it's moving that working-class dress

  • to spread across all different countries, ages, genders and social classes.

  • So, the next point to make is that when I put my dress on

  • I didn't have to have any help to get into it,

  • I simply put it on and zipped it up, it was very simple.

  • But that's definitely not true for someone like Anne of Denmark.

  • To get into what she's wearing here would have required lots of help,

  • and it would have taken a really long time.

  • I'm going show you some of the ways that she's showing that through her dress.

  • So, she's wearing a skirt, and that skirt before she put it on,

  • it would probably have been a pretty simple strip of fabric,

  • and it's been put over what's called a farthingale,

  • so that gives it this sort of drum-like shape,

  • and each of the pleats that you can see around her waist would have been set

  • everyday and pinned into place by her maidservant.

  • It would be nothing without that, and she'd have to do that every day.

  • Other features to draw attention to are:

  • the fact that she has had her hair set over a wire frame,

  • jewels set into it, she's wearing a bracelet

  • that it's actually impossible to tie yourself,

  • someone would have needed to do that for her,

  • and her sleeves would have needed to be tied into the shoulder,

  • they actually would've been separate probably at this time.

  • So this is all telling us that she needs servants, she can afford servants,

  • and she has lots of spare time to spend on her appearance,

  • and she has no need to labour outside or do anything useful like work

  • and that also is showing by her very pale skin,

  • which was the most fashionable type of skin until the 20th century,

  • a suntan not being popular until it began to represent

  • the fact that you could go abroad and could afford holidays.

  • So, the pace of change of fashion

  • has change dramatically over the last 400 years.

  • That's due to better communication, so we can spread ideas more quickly,

  • and also due to better methods of production.

  • The sewing machine, just to go back to my dress,

  • was a major change in the 19th century

  • that meant that even amateur dressmakers could translate designer clothing

  • into their own version without the £500 price tag:

  • Badgley Mischka - that's the average price of one of their gowns.

  • Taking this into the digital age, companies like Cubify

  • have created what are called 3D printers.

  • So this is the next step after sewing machines;

  • you can create your own shoes

  • and change the size or the colour or the details,

  • and print it in your own home,

  • so I wonder if this is where the production of fashion is going next.

  • In the 16th and 17th centuries, as well as having these laws set out

  • about exactly what you could wear, you also had these social etiquette rules

  • that weren't necessarily laid in stone but that everyone adhered to.

  • And I'm going to give you one example, which is that of hat honour.

  • And in this painting which shows Charles II,

  • we've heard about him earlier as well,

  • he's actually wearing a hat in this painting,

  • and everyone else, apart from the members of his family, have taken their hats off.

  • Removing your hat was a mark of deference to your social superiors

  • and to not do so would have meant real trouble.

  • So the other members of his family, he's got his two brothers and his nephew,

  • and they all still have their hats on.

  • Everyone else has taken theirs off;

  • there's actually one just here in the shadows,

  • and another man up there is holding his,

  • the artist being very careful to depict the fact

  • that this hat etiquette is being adhered to.

  • I didn't have to wear a hat with my ball gown,

  • but there are still occasions, we've seen at Ascot

  • that a hat is the expected attire for women.

  • And remnants of hat honour still exist today,

  • so a man going into church or attending a funeral

  • will generally remove his hat as a mark of respect.

  • So, I hope I've given you some ideas of how fashion's become more democratic,

  • it's no longer limited to the elite,

  • you can be fashionable in cheap clothes that are quick to put on,

  • and there's much more choice available.

  • Even though the fashion press can sometimes seem quite dictatorial

  • using terms like "must haves for this season",

  • there aren't actually any laws any more

  • about exactly what you must wear or must not wear,

  • in the Western world at least.

  • However, we do still face some unspoken societal customs,

  • so the male business suit which is such an important part of the male wardrobe

  • for the majority of people working in a professional environment,

  • and most MP's and politicians do stick to that as well.

  • Even dress-down Fridays are sort of renowned for their uniformity of dress.

  • So I've been wondering if politicians

  • would better represent their enthusiasm for democracy

  • and perhaps better represent the people that they serve

  • by being more varied in their dress.

  • Maybe we've seen this in newsreaders over the last 10 years with the loss of tie,

  • are they trying to be more like the people they represent?

  • However, I'm a little concerned that as a country

  • I don't think we're quite ready for it yet.

  • Just think of the response to some news articles

  • where there were photographs of politicians taken in their own time,

  • in their free time, on holiday,

  • and the kind of weird reaction we have to seeing them perhaps wearing jeans.

  • Indeed many people equate being dressed smartly with being confident;

  • so we have confidence in people when they dress smartly

  • and we think that they have more confidence themselves.

  • I was actually a bit worried coming to speak to you today

  • wearing jeans and t-shirt, and I wondered if it would affect my performance,

  • would I still be able to think as clearly as I would if I were more smartly dressed.

  • In the Royal Collection we don't wear jeans even on Fridays.

  • I've heard of a tutor who recommended to his students

  • that rather than cram on the morning of an exam

  • they should spend the time instead getting very smartly dressed,

  • spend time on their appearance, because he equated

  • being physically prepared with being mentally prepared.

  • So, I wonder, do politicians feel that their clothes

  • affect their performance at all.

  • Is their uniformity in clothing, does it have an impact on their willingness

  • to perhaps break away from what everyone else is saying and thinking,

  • and does it have any effect on that?

  • Is the blue and red tie convention a help or a hindrance?

  • Thank you.

  • (Applause)

A few months ago I was going through some boxes in my attic

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TEDx】ファッションを民主化する。アンナ・レイノルズ、TEDxHousesofParliamentにて (【TEDx】Democratising Fashion: Anna Reynolds at TEDxHousesofParliament)

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    阿多賓 に公開 2021 年 01 月 14 日
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