Name: 2013年のトップEコマーストレンド (Top E-commerce trends of 2013)
Uploaded: 2021-01-14T04:54:10.000Z
Duration: 2 min 51 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

未来進行形

There are five trends that are going to be shaping e-commerce in the coming years. The

様態の副詞

first trend is going to be touch commerce, so basically, we've already seen that shoppers

are using their tablets and their mobile phones a lot more. The user experience is better

and the shoppers actually like that because the conversion rates are higher.

We're going to see more and more responsive design websites. We're going to see in-app

purchases, so that's going to be pretty big. Another thing that's going to be big is going

to be virtual demonstrations, so things like using augmented reality and things like that

The second emerging trend is going to be location based commerce. We're already seeing the beginning

of that. Basically, people are going to be shopping on the go using their mobile phones.

They're also going to be shopping for location specific products. They might be receiving

It's going to be all focused around location, where you buy, what you buy and you're also

going to be paying with your mobile phone. That's emerging trends, mobile wallets are

not there yet, but we're going towards that.

The third trend will be online to offline integration, so small businesses are going

to be using the technology that we've been using forever with tablets and folders and

stuff like that. Basically, the experience of the consumer is going to be a lot quicker

and a lot better. We're going to see things like virtual merchandising with their tablets

in store, instant checkout to make the experience quicker.

On the back end, there's going to be a lot more gathering of hard data. Where the customers

are going in the shop, what they're doing, and as well as basically communicating with

those customers when they get in store and when they're trying to leave. That's going

The fourth trend that we're going to see emerging is demand side signaling. With the explosion

of e-commerce and social media, we can know a lot better what customers want and what

they like. Brands and retailers are going to be using that data a lot more to try to

anticipate demand and create, actually, the products that the customers are going to want

The last trend that's going to be emerging is the customization of the products that

you can buy and the curation of your experience. First of all, there's going to be more and

more independent retailers that are going to be online.

Then, you're also going to be able to personalize the products you buy. Adding your name, adding

information, there's a lot of new software that can basically plug into different e-commerce

solutions, to basically customize everything you buy.

Then there's the curation of experience. Every experience you get will be tailored to your

own personality, to your own likes, to your wants, to everything you do. It's going to

be a lot more of a sexy, personalized experience for you. That's going to be the last trend

To recap, the five trends are number one, touch commerce. Number two, location based

commerce. Number three, online to offline integration. Number four, demand side product

signaling and number five, customization of products and curation of experience.