How do you go from that?

Six figures to a seven figure business.

How do you breakthrough that $1,000,000 mark?

I don't do a lot consulting, but from time to time, when I see an interesting business, when I see an entrepreneurs who would benefit from my buys, I do a little bit of it.

So he came to me with this business and after reviewing the business, what is going on within the business that he bought?

I also want one of some of the 10 show opportunities that way could tap into that.

He may not realize I gave him three strategies on how to grow his business.

A six figure insurance brokers business to a seven figure business and his biggest profit generator is life insurance now life insurance.

It is not something that you and I wake up in the morning and say, Hey, you know what?

Today is such a beautiful day.

Let me buy some life insurance is not something that most people are excited buying.

It's not something that most people think about buying unless something, unfortunately, tragedy happened to them in the past, and now they're malware.

Okay, maybe I do need some pretensions.

I need some.

I need you.

I need an insurance policy for my family.

And insurance is not the easiest thing to sell in the world simply because as a buyer, I don't get it.

Benefit from it except when, when I'm gone, I I don't I don't see anything.

There's no place intangible.

I don't see a product, right.

It is an insurance policy.

Is a backup plan is something that I buy would protect my family.

So even is Abi.

I don't get it.

Benefit from it when I utilize it.

It's my family that are benefiting from it, and the insurance industry is highly competitive.

They are different competitors within the market so often looked at it, first of all, on his website.

They all have the same kind of ah, pitch, right, get a quote, get a coal on your insurance and I said, That's not you won't want to do insurance.

It is not an existing demand.

It isn't created a man.

It is something that you need to educate.

I call that an education sell.

You didn't educate people why they needed and what kind of insurance that they need.

So here's what I did.

And I think these three strategies would benefit your businesses.

Well, number one.

Ask him to write a book, so we simply interview some of his best clients.

The business deal he bought come to fall would talk to a number of them, and we basically thank them for the business.

Appreciate their business, and then we give him a little gift.

And then we did an interview with them to kind of extract The story's off, Why they buy insurance, who they are.

Some of them are couples, some of them a single family.

Some of them are business owners, so we take 1000 of those stories or pick the best.

And they would put together a little book, plus his expertise educating people on different types of insurance products that they could buy.

So now he's got a book, a simple book they sell, published nothing fancy, by the way, A few dollars a book, but we make it look a very, very, very nice.

That second strategy is we use that book as the generation tool on the Internet.

So imagine this instead of running traffic and driving people to say, Hey, get a quote on life insurance.

No, just because they don't need insurance today doesn't mean you don't need insurance three months from now again, it is not a product that is top of mind awareness, people not thinking about this.

So instead of driving people to buy insurance, right now we are on Lee talking to people who are thinking about it all, Baby, they're not even thinking about buying insurance.

But this book would help them.

He would.

Market is back online, and he actually gives away the book for free.

And from there he builds up this massive pipeline of people who are thinking about insurance or interest in insurance who might not be thinking to even need insurance.

He's got this pipeline.

He's not selling insurance.

We are creating the demand.

First I'm there with the book way would invite them to a two hour to hour, 30 minute special training session.

It's like a seminar on finance.

So now he is being positioned us the expert on the subject just in his city.

Who else?

What are the insurance brokers?

Got a book?

No.

One.

Now they are 10.

A two hour to hour, 30 minute with him.

Culinary sessions on just helping them all.

Education or pure value.

Those selling, no pitching, nothing.

And the event is free.

Also free from the event that at the end of his talk, all we do you offer a very simple, very simple strategy session to reveal their plan.

What kind of insurance products that they might need again.

No pitch.

Then when he sits down with them also, his agents sit down with them.

They could see.

Okay, here you're lacking the bit of protection here you need.

You need some a better policy here.

You need the upper increased premium.

Whatever it might be, we're looking a planet.

By the time this is all done.

Is closing ratio.

It's way, way, way over average.

Because think about it from the book to the event to now sitting down with them one on one, giving them the custom plan custom financial plan for their family.

Is that you go to see a dentist, you do a check up and say, Oh, I have a cavity.

You need to fix that right now.

Okay?

Yeah, I need to fix it.

You go.

Their financial planning.

You need actually more insurance here.

You need that All you need to change your plan.

Yeah, of course.

Please.

By that time is very, very simple.

So that's the second strategy that I gave you.

The third strategy is actually very, very simple.

Then we also identify that one of his best markets it's actually business owners.

Mrs.

Owners who are high income, but under invested, I call High Income invested.

So they have a lot of income.

Castle coming in.

But really, they don't have a lot of plans.

Why not much financial planning?

So, as a business owner himself, then I asked him to actually go to different local business groups.

Same thing.

Just give value.

Do a 30 minute to a 60 minute talk for those business owners about just insurance from those three simple strategies the implements positions improperly it different.

She's him from anybody else in the marketplace.

When everybody else is handing out business cards is giving people a book giving people, by the way, when he also when he's speaking at those local business groups.

He also gives everyone a free copy off his book an autographed copy.

You see how that right there positions him as the go to guy for what he does.

Then, when people needs professional instruments, advice they call his company is that simple.

Took his business from six.

Figure to seven figure within extremely short period of time.

I hire a lot of consultants within my own business to come in and help me with planning systems software on a number of things.

And I would suggest you do the same thing if you've been following me for some time and you are a business owner and you kind of stuck, you have a good business.

You have a successful business, but you're stuck on.

How do you take it to the next level?

Go to this seven figure.

Go to that big figure.

What do you need to do if you're serious, you could build a time with my team by clicking the lake below.

We don't take on a lot of consulting clients, but if you are a good fit.

If I can add value to what you do, you get all the time.

So go ahead and do that.