But there is no the way everybody wanted me to kind of do what they had done.

Everybody wanted me to do what everybody else has done.

And to me, that's doing business as usual.

And I want you guys instead to do business unusual.

The core of everything that I'm gonna share with you today is really one question, and it's this.

How can I play with this?

Any challenge, any opportunity, any stress.

Er, how can I play with this?

Because we don't actually have toe work on stuff, right?

We can play with things so you don't work through challenges.

You play through challenges.

So how can I play with this becomes kind of the mantra for what we're doing here.

So the first fundamental misunderstanding I want to talk about is around finding your voice and owning your power.

And I hear this so much from people they want to do this now.

The funny thing is, it doesn't actually show up this way and again.

Like I said, language is super important.

Nobody wakes up at 3 a.m. and says, Ho, my God, if I could just find my voice and my power, my life would be so much better.

So what really happens is they're taking life too seriously in the way it really typically formulates in your head is Oh, crap.

This is super serious.

I need to be 100% original and a friggin, all knowing expert, and that really holds us back.

And we start taking that stuff so seriously that we have to be 100% all nothing expert.

When I first started my business, I didn't just think I obsessed over finding the thing that I would be known for.

The one thing I could say it's mine, the proprietary process or the message or the whatever it was that was gonna be my thing.

And once I found that thing, the money was just gonna pour in and I was gonna be t Harv Eker, overnight or or Oprah or somebody equally disgustingly rich.

And so when I started my goal waas this what to be known for because everywhere I would look somebody has done that are everywhere I go.

People have already done that message.

So here's what I I shifted to.

So instead of being known for it, obsessing over my content, right, obsessing over being known for one particular thing I shifted into What could I be known for activating within others?

There are ways you can do this there.

You know, there are questions you can ask.

People ask people straight people that you love people that trust you, people that really know you Ask them.

What do you get from being around me?

How does your life feel after an interaction with me, you can ask him this.

What do I activated in you?

What do I give you permission to do in life?

And it doesn't matter if you're a coach or not.

If you're a service provider, if you're any kind of entrepreneur and you agree as we talked about earlier, that you are at the forefront of what you're selling and it's so important to know this because once you know what you activate within people, that becomes the butter in the pan of every dish that you cook and it's so beautiful to do that Because when you really key into that, when you really figure out what it is for you, maybe you help people see possibilities.

Maybe you give them hope.

Maybe you are playful and you activate joy.

Maybe you activate, you know, deep thought.

Maybe you polarize.

There's something that you do that is act every single one of you activate something within people.

And when you know that especially from a personal branding perspective, it's beautiful because you can change what you are known for limitless times.

And as long as people are keyed into what they know, they could expect from you what you are going to activate within them energetically, they'll follow you if this changes.

And I know this to be true for me, this is not anecdotal.

This is not intellectual, because my message has changed a lot over the last five years, and the same people will continue to follow me because they know no matter what I share, no matter what I'm known for, they always know they'll leave with a certain feeling from interacting with me, whether online and person, anything else.

So I want you to do this work for yourself.

Ask people what you activate within them.

Another thing you can do another way.

You can find this for yourself.

Look back in your childhood and look for two different things.

Number one.

What you were praised for and the other side of that is look back in your life as a kid and see what did you get in trouble for?

Because that's also very telling about what you can activate in people in a positive way.

So when you're worried about being a 100% original, all knowing expert, realizing that you don't have to be an expert, anything but you.