and in this tutorial, I'm going to teach you how to pass an Amazon Leadership Principles

interview. If you have either a manager or leadership interview coming up with Amazon,

please make sure you watch this tutorial from beginning to end, because it will make a huge

difference to your preparation. Now, Amazon has 14 leadership principles, and during your

interview preparation, my advice is to learn them, understand them, and then also be able

to give examples of where you were previously demonstrated these important leadership principles

in prior situations. So this tutorial is going to make a huge difference to your preparation.

And this is how I will achieve that. I'm going to tell you what the Amazon leadership principles

are, and why they are so important to your interview preparation. I will then give you

sample Amazon leadership interview questions. I will give you suggested example answers

to those leadership interview questions. I will also give you three questions that I

recommend you ask at the end of your Amazon leadership interview, and I will also give

you further resources to help you be the standout candidate during your Amazon interview. There

are five really good reasons why you should watch this from beginning to end. Now, before

I get into the content. A very warm welcome to this Amazon Leadership Principles Training

tutorial. My name is Richard McMunn. That's me there in the center. I've been helping

people for over 20 years now to successfully pass their interviews and I always do that

by giving you top-scoring answers to the interview questions. Please do make sure you SUBSCRIBE

by clicking the red button below the video, and then you won't miss out on any of the

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bell, so you don't miss out. Please also give the video a LIKE. (Thank you very much.) That

tells me you enjoy the content and I will therefore spend more time creating it for

you. You can also connect with me on LinkedIn.com if you want to. My LinkedIn.com link is in

the description below the video. It's always good to connect with like-minded professionals

such as yourself. Okay, let's now get into the training tutorial. Please do take notes.

What are the 14 Amazon leadership principles and why are they so important? Now, before

I get into those interview questions and answers that are based around the principles, we need

to quickly look at what those 14 Amazon leadership principles are. I have created this blueprint

for you, that tells you what they are. But I've also put a little line underneath each

principle to explain what it means. And I will tell you at some stage where you can

download these slides to save you having to write down notes, if you don't want to. The

first one, and in no particular order is, CUSTOMER OBSESSION. Now, I have put this up

first because I believe one of the main reasons, if not the standalone reason why Amazon has

been so successful since it first started many years ago, is because it obsesses about

customers. It puts customers at the heart of everything it does. So the first leadership

principle is customer obsession. The number one most important person in Amazon is the

CUSTOMER. And that is why they've been so successful. Because Amazon focuses on the

customer in everything they do. So, in preparation for your interview, think about a time when

you've gone above and beyond what is required for a customer. Another Amazon leadership

principle is EARN TRUST. As a leader and a manager, you should treat people with respect.

You have to earn their trust, and once you do, they will achieve great things for you.

Another Amazon leadership principle is HIRE & DEVELOP THE BEST people. As a leader, you

will move forward and improve continually by hiring and developing the best people available.

Every time you hire someone for your team, think about how they can help Amazon grow

and move forward as an organization. And as a leader, you have to THINK BIG. You should

have huge ambitions and you should go out of your way for the customer in everything

you do. So, if you think historically about the kind of products and services Amazon has

brought to us as customers, they are fantastic. They have changed the way that we do things.

They have changed the way that we shop. They have totally radicalized the way that products

are delivered for customers. And that's only going to continue to improve. We’ll have

drone delivery, for example. You know, they implemented the E-reading device, the Kindle,

and changed the way that we read. So they are always thinking ahead and thinking big.

BIAS FOR ACTION. This is getting things done. I've been in business for about 15 years and

I believe one of the reasons why I’ve been successful, is because I always take action.

I get things done. As a leader, you need to demonstrate in previous situations where you

have managed to achieve great things. Talk about what you do during your day. You take

action continuously and you are prepared to learn. Another Amazon leadership principle

is that leaders ARE RIGHT, A LOT of the time. As a leader, you should have strong judgment

skills. You can look at situations and you can make the right decisions despite perhaps

being under pressure. Another great Amazon leadership principle is that you should always

INSIST ON THE HIGHEST STANDARDS at all times. This is about demonstrating you can work to

high standards always. You never cut corners. In your preparation for your Amazon leadership

interview, think about a time, or times, when you have insisted on the highest standards.

Perhaps it might have been an unpopular decision amongst a team, but you've said… “No,

we're going to do things the right way.” Another Amazon leadership principle is DIVE

DEEP. You look into things deeply and analyze data and information to get results. This

is one of my favorite Amazon leadership principles… OWNERSHIP. Are you somebody, you should be

as a leader, who takes ownership of situations and you are responsible and accountable? Have

you ever worked for a company where somebody in the team say this when something goes wrong?

“That's not my fault. It's somebody else's fault.” That happens a lot in organizations,

but it doesn't happen in Amazon. People in Amazon, the leaders, will take ownership.

“Yes, we will take ownership of that situation. Let's resolve it and get it sorted out.”

You need to be somebody who takes ownership. You should also be someone who is willing

to LEARN & BE CURIOUS. You have to improve, develop and ask questions to find out why

you are doing things. FRUGALITY. This is about achieving things with less. You don't have

to spend a lot of money to achieve great things. You always have one eye on the finances within

your department. You should also HAVE BACKBONE, DISAGREE & COMMIT. This is not about falling

out with people. It's about having the backbone to stand up and say… “I don't agree with

that. Let's try things a different way.” But then committing. Challenge decisions and

then commit. INVENT AND SIMPLIFY. You should be able to lead teams to innovate and invent.

They are always looking forward and coming up with great ideas and also DELIVER RESULTS.

Amazon leaders and managers deliver results, so you get things done properly to a high

standard. And in a timely manner. Those are the 14 Amazon leadership principles. That

is a brilliant blueprint that you can use during your preparation. I will tell you where

you can download that at some stage during this training tutorial. As I say, I'll tell

you where you can download that blueprint soon. But let's get into those sample interview

questions and example answers to Amazon's leadership principles. Here we go. Here's

the first one, which is my favorite: customer obsession. As I mentioned, Amazon has won

the online retail battle for one reason. It obsesses about its customers. It puts customers

first in everything it does. And that's why customers keep going back to them. Amazon

doesn't worry too much about its other competitors online, but instead, it focuses on the customer.

Because it knows if it does that, it will always WIN. Nobody has managed to challenge

Amazon. And the reason for that is because they always focus on the customer. So let's

take a look at a sample Amazon leadership interview question that is on the principle

of customer obsession. And the one I want you to prepare for is: Describe a time when

you went above and beyond what was expected to help a customer? Describe a time when you

went above and beyond what was expected to help a customer? When you are answering these

kinds of questions, my advice is to use the STAR technique. The star technique stands

for situation, task, action, result. And this will make sure that your answer is SPECIFIC

in nature. You're not telling them what you would do in this kind of situation. You are

telling them what you have done, and that is very important. You start off with your

answer and you describe the SITUATION you were in. You then move on and explain the

TASK that needs to be done. You then tell them the ACTION you took to achieve that task,

and you then finish off and reveal the RESULTS of your actions. Whenever you get asked an

Amazon principle leadership interview question, think about the STAR technique: situation,

task, action and result. For all of the sample answers that are going to follow for the remainder

of this tutorial, I use the STAR technique to help you. Here we go: Describe a time when

you went above and beyond what was expected to help a customer?

“I can remember a number of occasions when I would go above and beyond for a customer.

One particular time comes to mind when I was speaking to a customer on the telephone about

a product they had recently ordered from our website. The product had, unfortunately, become

damaged by the courier company, and they needed to return it for a replacement. However, there

was an additional issue in the fact the customer really needed to use the product the next

day, yet they were unable to, due to the damage that had been caused. I put myself in the

shoes of the customer and I could genuinely feel her frustration. I decided to take ownership

of the situation and resolve the problem as it genuinely was not her fault the issue had

occurred. I kept the customer on the line whilst I sourced a new ‘guaranteed delivery’

courier company who was able to pick up and deliver a new replacement product within 24

hours. After some quick searching, I managed to find a company, and whilst the customer

was still on the line, I facilitated the order. I then informed the customer that we would

have a new product with her in time for the following day, which she was absolutely thrilled

about. The following morning I called the customer back to make sure the product had

actually arrived in time, which it had done. The customer then went on to leave a glowing

review of our company and I am pleased to say she has been a regular customer ever since.”

Now, that is a great example of somebody going above and beyond what is expected. My advice,

in your answer to this question, is to give a situation when you really have gone above

and beyond. Think about what a company would do, and then try and improve on it. The majority

of companies would never do that. By giving the example, you are showing that you really

can go above and beyond. Let's now take a look at another Amazon leadership principle

interview question based on the principle of ownership. Ownership is where, as a leader,

you have to take ownership of situations. I mentioned before, have you ever worked with

somebody in a team? And they say, “Oh, that's not our fault. That's not my fault. Someone

else caused that problem.” Leaders who work for Amazon don't do that! Don't be a person

who says… “Well, it wasn't really my problem. Somebody else caused that issue.” Take ownership!

Let's sort it out, because we are all collectively working for Amazon. When you work for Amazon,

be responsible, take ownership and put the customer at the heart of everything you do.

Remember, you are working for a great organization where everybody is working to achieve that

same goal. Let's take a look at a sample answer for that question, which is: Tell me about

a time when you failed at work? This is a sample Amazon leadership principle interview

question that is focused on taking ownership. We all fail at work. Do not say during your

answer to this interview question: “I have never failed.” We all fail, but it's how

we deal with that situation. Tell me about a time when you failed at work? Here we go.

I don’t like to fail, but if I do, I always take ownership, put things right, and above

all, view it as an opportunity to learn, grow and develop. During a challenging and exciting

project at work in a previous role, I was part of a team of talented people who were

working on the creation of a new product for an important client. The task required us

to work together as a team and use our combined expertise and experience to create the product

for the client within very strict timescales and specifications. The project should have

been a breeze, simply because we had done this type of work together many times before.

We started out as usual with the project manager giving the team the usual brief. I can remember

thinking the brief was perhaps not clear enough for the specification required by the client,

but I chose not to say anything, which ended up being a huge mistake. Part-way through

the project, it became apparent we had missed a very important specification off the product,

which ended up putting us two weeks behind schedule. Although the client was forgiving

and he allowed us additional time to complete the project, we had failed to deliver on our

promises as a team. During the team debrief, I disclosed I had concerns during the initial

team briefing, but I chose not to say anything. I apologized for not doing so. As a team,

we learnt a lot from that experience, and moving forward the same mistake never happened

again.” What I love about that kind of answer, is that you are saying: “Yes, I have failed

before, but I am taking responsibility for it.” Now, some people would say in that

situation: “It’s the project managers fault. He or she didn't give a thorough brief.”

But you are saying: “No. I thought something was wrong, and I didn't say anything.” That

demonstrates you are an honest person. You take responsibility and you take ownership.

And then you look to move forward and you learn from the situation. That's a brilliant

answer. Let's now take a look at another Amazon leadership principle interview question, which

is deliver results. Don't forget, if you are enjoying this, please do SUBSCRIBE and also

hit the LIKE button. That tells me you enjoy the content and I I'll spend more time creating

it for you. Thank you. Delivering results. This is all about overcoming problems and