10.

I'm Carl Azuz.

Thank you for watching the show.

First there was severe flooding.

The nations of Malawi and Mozambique saw one and 1/2 1,000,000 people affected by him.

Then a week later, on March 14th Cyclone e Day made landfall and coastal Mozambique and ripped its way inland through Malawi and Zimbabwe.

The destruction was so extensive that some areas were cut off and we're just getting details about it now.

In the central Mozambican city of Bera, the International Federation of Red Cross called the damage massive and horrifying.

It says it looks like 90% of the area has been completely destroyed.

Roads and communication lines are cut and rescuers can't even get to some places.

Bridges were swept away in parts of Zimbabwe and across the region.

Officials don't know yet how many lives were lost.

The I C R C says more than 150 people are thought to have been killed in Mozambique.

Malawi end Zimbabwe, but it says that number could go up.

His rescue teams make their way through, the president of Mozambique says, with rivers having broken their banks and entire villages having been wiped out, Cyclone any day could have killed more than 1000 people in his country alone.

He called the situation a large scale humanitarian disaster.

12th trivia.

A company specific symbol, ward or logo would be legally protected by a what.

A copyright trademark patent or brand his artwork.

Clothing brands, protecting intellectual property, Keeping another person or business from copying the original work and then making money off.

It has challenged governments and lawyers for centuries.

For example, what's happening right now with the brand supreme in 2018 fashion platform list called Supreme Simple Logo, the most powerful one in the fashion industry so you can see why someone else might want to take advantage.

In December of 2018 Samsung executives were on stage in Beijing to unveil their latest smartphone and also to announce a partnership with one of the world's hottest and most exclusive fashion brands supreme.

But here's the thing.

Thes men aren't executives of the original iconic Supreme brand.

This Parker isn't from that supreme, and most importantly, the US based Supreme had absolutely no intention of collaborating with the tech giant Turns out, this supreme is part of a network of companies imitating the original brand in countries all over the world and what might be even stranger.

Everything they were doing is seemingly legal, essentially supreme started as a skate store on Lafayette Street in New York City in 1994.

It's, of course, much more than a skate brand to brand that, unlike many others, has managed to resonate with culture.

They become, you know, pop cultural icon.

In many ways, what started out?

A simple white T shirts and skate for Dex has grown to include supreme jackets, back tax, teddy bear, dog bowls, Christmas ornaments, fan dates, chopsticks, New York City, subway cars, cough drops, fire extinguishers, crowbars and hot wheels.

There were even supreme bricks.

There's been collaborations with North Things Nike, the New York Yankees, White Castle, Campbell's and even Louis Vuitton, among others.

And when they're released, Supremes products nearly always sell out, sometimes within seconds Today, Supreme was valued at around a $1,000,000,000.

It's business model is a classic example of artificial scarcity.

Wearing supreme or buying supreme is ultimately really about showing that you're in the know the sheer fact that it is so hard to get it off course as immense value.

Two decades after opening its first store in New York City, Supreme had become a truly global brand and was launching a new collection in Italy on Lee.

Supreme wasn't launching this new collection.

Another company, Waas, First Stage Counterfeits and Knockoffs are, of course, a sign off success.

And then, I guess you know it becomes a slippery slope.

You know how big that knockoff market becomes.

In November of 2015 a British limited company named International Brand Firm was founded by a Michaela di Pierro who started registering and licensing the supreme trademark in Europe.

After a success in Italy, Supreme Italiano was born.

Theo clothing looks like supreme styles, but with larger logos, often cheaper prices and is in seemingly abundant supply.

You know, they see a supreme logo hoody on somebody on Instagram, and that's what they want.

You know they don't care.

What's the story behind this brown?

Where does it come from?

Is it really is a knot?

And suddenly the shop close to where they live actually carries that product.

It took until 2017 for an Italian court to rule that the original brand had in fact filed for a trademark in Italy before IBF.

After that decision, authorities seized I be up related merchandise.

But the original brand hadn't registered in Spain, and IBF wasted no time creating Supreme Spain and opening multiple brick and mortar stores.

It also successfully registered the trademark under the World Intellectual Property Organization, which is how it's gained protection in the Chinese market.

In all, IBF claims it's registered the supreme brand in a whopping 54 countries.

So how is IBF getting away with this?

It's what trademark lawyers call a legal fake.

In the United States, parties have to be the first to use a specific trademarks.

Such a supreme on a specific type of goods or service is such as clothing that's called a first to use system in Italy or Spain or San Marino.

It's a first of file trademarks system, meaning that the first party toe file a trademark application, regardless of whether or not they're using it, are the ones that are awarded rights.

Since the Italian courts, earlier decision tides have turned in i B F fs favor.

The U has initially refused to let the U.

S based Supreme register its trademark logo in Europe because, it said the word supreme was descriptive and lacking in distinctiveness.

Though this review process is still ongoing in one supreme New York suit, IBF in Spain, IBF one in 2018 this really is a quiet fight for the rights of a brand that is now we're less under siege in countries where it didn't act quick enough are claim that wasn't a trick.

Monty Study is not and the reason why we cannot really, you know, a copy here.

Sign off.

But the original company calls Supreme Italian a counterfeit.

When we're looking at a heavily counterfeited brand, some of the loss it's intangible.

It serves to chip away at the uniqueness or the appeal or the reputation of the brand.

While it was once okay to just police the market where you were immediately operating nowadays because of the truly global nature of digital media and eight commerce, it's just a much more complex issue than it ever was in the past, it's unclear whether Samsung knew it was dealing with a so called legal fake all along.

But the partnership with supreme Italian was officially canceled in February of 2019.

Regardless, I'd be a play since websites are alive and stores continue to operate in several countries.

The battlefield for brands in today's global economy is just that global.

And if the rules don't change, the quickest copycats might come out on top.

It's one thing to love videogames.

It's another to set a Guinness world record for having the planet's biggest collection of Antonio Romero.

Montero has been collecting games for years.

He owns games from his childhood from overseas, some rare games.

Some he hasn't played some.

He hasn't opened.

He has so many games that it took to Guinness employees a week to count them all.

The tally.

20,139.

The cost.

Hundreds of thousands of dollars.

Maybe you think he's a legend like Zelda have all that metal gear swimming around his house.

If its final fantasy or call of duty was to have a world of software craft, creating a mass effect, his GoldenEye for collecting his one Guinness Mari over.