Name: マーケティングで革新的な滞在するための最良の方法 (The Best Way To Stay Innovative In Marketing)
Uploaded: 2021-01-14T09:20:45.000Z
Duration: 8 min 26 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

程度の副詞

I focus on whatever that I'm doing now, but it's very, very important to stay relevant to stay on the cutting edge.

So what are some of things that you can do to stay innovative in business or in marketing?

I do, because in order to get attention from the market place, you don't want to be boring. 00:00:52.230 --> 00:01:5.270  Being boring is the biggest sin in marketing, because if people are not paying attention to even your message, they're not even paying attention to your brand and not gonna buy from your period, right? 00:01:5.500 --> 00:01:14.000  So what are some of the things that I do personally on whatever things I recommend that you could do to stay innovative number one.

First of all, you got to know Who the hell are your competitors, right?

You should be watching what they're doing.

Not because you could copy them, but because you want to know.

So you have to observe and pay attention. 00:01:58.000 --> 00:02:0.390  You should know your competitors more. 00:02:0.390 --> 00:02:1.950  They know themselves. 00:02:2.540 --> 00:02:4.850  You should know what they're working on. 00:02:4.990 --> 00:02:6.250  What marketing initiative? 00:02:6.260 --> 00:02:9.430  They're doing One new product, a launching you have to keep. 00:02:9.430 --> 00:02:15.910  And I constantly so know that Hey, what are some things that you need to do within your company?

So you can be innovative number to understand the difference between being inventive versus innovative.

They're two different things because a lot of people they confused to being inventive, meaning that you invent a new thing.

It's a brand new figures revolutionary that's being inventive.

Now, some entrepreneurs, they do do very well.

They make a lot of money being inventive, maybe their inventors. 00:02:51.800 --> 00:03:2.500  But most entrepreneurs are actually more innovative, visiting, inventive, meaning that they are looking at what other people are doing and they can see. 00:03:2.500 --> 00:03:3.650  How can I make the connection? 00:03:3.660 --> 00:03:13.390  Ah, lot of people they say that I'm a great synthesizer on the great connector, meaning that I'm not the guy that comes up with breakthrough original idea.

But I'm very good at up serving ideas that works in what seemed to be industries that are not relevant.

And I'm able to make those connections say that's interesting, that works for this particular industry or that works with death, particular business that works for this sector that okay, maybe I can borrow that idea into this business.

No one's ever done depth before you think about example.

Think about the drive through example, right.

Drive through has been around a long time fast food.

After so many years, someone thought about Hey, you know what you could have to drive through for fast food? 00:03:56.100 --> 00:04:0.000  Why couldn't have dry through for banking this vehicle in the bank? 00:04:0.140 --> 00:04:2.090  You know so much all the time. 00:04:2.230 --> 00:04:3.100  They don't have to park. 00:04:3.290 --> 00:04:5.750  They just want to do a quick deposit or quick withdraw. 00:04:5.890 --> 00:04:9.740  Why not just put my card to do it in and out? 00:04:9.740 --> 00:04:14.180  I don't need to park line up with the bank and do all of that stuff from the bank's point of view.

More transaction, more transaction fees makes more money.

It's been around a long time, but someone saw them.

Then Someone is innovative enough to say there's something that we could do in Thank you.

Very, very profitable idea that's being innovative.

What do you want to do is to go out of the industry on dhe.

A 10 trey shows that are outside your industry treasures that has nothing to do with what you do and just see what people are doing. 00:04:54.920 --> 00:05:5.660  One of the things that I like to do is I like to read block post or articles, newsletters and magazines from industries that I know nothing about. 00:05:5.670 --> 00:05:11.410  I would pick up a gardening magazine like I would pick up a magazine on games.

I would pick up a magazine on something else on technology, just something that just totally out of the box.

Because how you gonna get out of the box idea by staying in the box?

You can't if you look at what everyone else is doing industry.

And yes, you wanna keep your enemies close by the same time you're studying things outside of your typical norm.

You're trying to defy conventional wisdom to find ways to do things that nobody's ever done in your industry.

You do that by feeding your mind with information and content that you don't usually consume. 00:05:49.990 --> 00:06:1.440  It's a very, very simple thing, and when you read those things, maybe you're like, I don't understand its OK, but something would hit you and ideas like, Well, that's interesting that's odd. 00:06:1.450 --> 00:06:5.010  Like I've never thought about that and then makes you ponder. 00:06:5.020 --> 00:06:7.590  Makes you think that's how you stay innovative. 00:06:7.600 --> 00:06:8.700  Number three. 00:06:8.710 --> 00:06:23.450  The best wake, The absolute best way to stay innovative and also stay relevant in business or in marketing is to hang out with other successful entrepreneurs outside of your industry.

Go to that association joined different groups me with them, talk with them, have lunch, have dinner here from them.

What are the new things you're working on?

You might get a new idea for a business model.

You might make that connection, or you might get a new strategy or a new process of doing something Those little golden nuggets.

You would not be able to get those things staying in your bubble by staying at home.

By staying in your office, you need to go out there and get them. 00:06:58.350 --> 00:07:3.260  And that's how you get new ideas that would take your business to a whole new level. 00:07:3.330 --> 00:07:10.570  I'm talking about that one elegant idea, and one elegant idea is better than 1000 lousy ideas.

One elegant idea that could completely transform your business.

So those are the three ways what you need to do to stay innovative and always remember, Just because you're doing well today, just because everything's is good today, don't let your guard down.

It doesn't take a lot for someone to come along and grab market share.

It doesn't take a lot for someone to steal customers from you.

It doesn't take a lot for consumers because consumers are very demanding their very unforgiving to say, Hey, I'm not gonna buy from you anymore.

Companies from here pop off the game within a short period of time.

I'm not talking about decades. 00:07:59.350 --> 00:08:6.580  I'm talking about a few years, sometimes a few months from here to here very, very quickly. 00:08:6.770 --> 00:08:19.990  So it is your job as an entrepreneur, as a leader, to stay innovative, to stay on the cutting edge, to do what it takes to know what's ahead, what's coming, what's upcoming trends. 