Really?

Dont Chris backer ways he can cloud now.

There aren't many destination cafes left for me in the world.

But can cloud is one because they've been just so open about what they do and how they do it.

That it makes me want to go and see how that feels as a customer.

Now, I was up super early jet lag, so I figured I may as well come and hang out on the beach little bit because I never get to hang out on the beach.

And then I'm gonna get secrets on.

Maybe will be called a podcast on then.

I don't really know.

When was the last time you way?

Just We just did a podcast, which I think think win well.

Does Christmas?

How did what way?

Podcast.

Podcast was great.

I'm happy.

There's one question that you would let me ask.

We won't talk about it.

Way got it settled off camera.

So for everyone out there, they could just wonder what that iss Sure, we get coffee.

We should definitely coffee.

We're gonna go in the force.

Here's five years.

I got something for you.

All right, now I'll drive.

All right?

How obnoxious do you want to be?

All right, look, it's on my town, okay?

It's pretty good.

Okay.

All right.

On time.

A little bit of love, but it's just like fun.

It's just a stupid little car that makes you smile left that way.

Take care of your jacket.

You get people coming here like me on, like, little mini pilgrimages, right?

Like people who want to come down and just see this.

See this cafe because they know you or they know Captain Cloud, how do you How do you deal with those expectations?

Used to stress me out in the beginning a lot.

So I would think.

Okay.

Obviously people have some sense of idea in the coffee industry of like, who I am or who Jared is and the expectation of what they're going experience.

In my mind, it made me really, really, really self conscious.

But this weird thing you started happened where people would come in.

And I remember the first time someone came in and neither of us were here, and we saw a glaring review basically about it later on, Instagram social media and I was just like, Wow, and I just never experienced anything like that in my mind.

I had to let go of the things that I know that aren't perfect about the business.

There's some of our build out that's a reflection of our financial state when we open.

Some of it was some of its awesome.

There's a lot of it that's awesome.

But there's always these little things were like, I wish I could have done a little bit more here or this could be a little bit more fancy And what I started to realize was that didn't that didn't matter?

It didn't matter what our counters looked like.

It didn't matter.

The paintings that were on the wall, even if they were awesome.

The thing that started radiating and shining through was the people behind the counter in the effort that we put into them and the effort that they put out to the people who walk through the doors.

And that's been like just a freaking mind melter for me because I think it's something everybody has control over that, whether you have very little money or you have shitloads of money the way you train your people and who you put behind the counter and what you empower them to.

D'oh!

You have total control over that so you can do amazing things with very little.

And yeah, that's been that weird evolution.

This cafe is in part a reflection of what you want from a cafe.

Yes, what do you want from a guy like, Where do you go?

What do you look for?

It's different from what you offer specifically and coffee or I think, person coffee.

That's a great question.

I think your cafe that you own should be your favorite cafe.

Not in like some selfish Oh, it's mine.

It's the best, but like yet it should be the best.

If you create an experience, you should create like the experience that you want.

So I love coming to the cafe, and I actually had this thing happen where I took a vacation.

I'm like I took a staycation take a week off, and I tell myself, I'm not coming into the cafe because I'm gonna take a break from work.

And then I got around three or four days and I felt this like magnetic poles or I was like I need to go to the cafe and it was a struggle between do I keep taking my vacation and relaxing or deal with the fact that, like actually I'm exerting effort to stay away from my own cafe?

And that's also not relaxing.

So I went into the cafe and I had a great time.

Um, what I look for in any cafes, more so than anything, assuming that the coffee's of decent quality.

I love confident employees.

They don't even have to be the friendliest.

I love people who are witty.

I love crazy strange banter.

I want someone who's like, maybe borderline, a little bit aggressive, like those are my favorite barista.

So if I could find that anywhere, just like aggressively assertive, confident braces, I love that my favorite places in this transcends coffee, too.

I want to know that the person behind the counter is just a little bit cooler than I.

I want to belong to something that's like, a little bit special, and I want to feel just the slightest amount of intimidation going there, and I know that doesn't ring true for a lot of people.

Why would you want to feel intimidated when you come into a business, and I think there's a balance to.

Our people are still welcoming, but they're not overly friendly, like it's not like Disneyland.

It's like, Hey, we're cool.

We're gonna allow you to be cool to You can be part of the cool kids, but But there's a There's a split second of vetting, like right?

Okay, now you may glory.

Yeah, and I like that.

I love that.

It's hard to find.

So I'm doing a really cruel thing, which is I'm getting Krista hold the camera while I talk about going to his cafe s so he can't really do much as I as I talk about why I wanted to come here.

And he's part of why I wanted to come here.

Andi experience of going to what is a destination cafe, right?

Because when I was young, destination cafes, you would go in, would get an espresso, you would judge that harshly, and then he would just walk out the door like that spot.

It's okay.

It's great.

I think this is different when it's at this point in my life.

When I want to go to cafe.

Why is a little different on its wanting to for a minute participate in the culture and community around the cabin.

Just see what that's what that's like.

And I can't really come here with Chris and have a genuine idea of how the service is.

Everyone was so lovely, but I can't pretend that's like a normal experience if you're with, you know, one of the owners of the business.

The coffee was delicious, but that isn't again why I'm here.

Like I want to see what this place feels like to be inside because, you know, I've seen it through his videos and photos.

I've heard about it in the podcast, and I just want to see what that feels like.

You know, it was great.

I really enjoyed it.

Like this is where I would get coffee If I lived round here like this would be the community that I wanted to be a part of an attach myself to.

So, you know, people will be like, How is the coffee?

No, no, no.

That's not the point.

The coffee is why I came in.

But it's so why would stay, because he was great.

But I just love spaces that feel like people have invested themselves into it.

And this is most definitely one of those which makes this a very worthwhile trip to come and see and drive two hours 6 a.m. In the morning, down to Santa Cruz to come and get a cup of coffee.

I like this place.

That's that's all about that.

I'm a current said.

Oh, yeah.

Okay.

Yeah, he's still something.

May Yeah, that's a looping.

That's just cool.

I feel like, uh, free from the burden of documentation.