Just about three years ago, Ford announced that they would be bringing the Bronco back to the market.

So almost exactly three years later, now we're looking at a reveal.

In just a couple of weeks, I wanted to get this news to you really quickly.

So this is not gonna be a fancy video with a lot of editing.

Michael Martinez of Automotive News broke the story.

So there was a meeting of the National Automotive Dealers Association in Vegas over the weekend, and Ford had their annual.

I think it's a branding meeting, their dealer meeting, not quite sure what to call it.

And during that meeting, Ford revealed that the new Bronco is actually going to be have to debuts again. 00:00:56.390 --> 00:01:0.410 Nothing is confirmed yet until Ford actually announces it. 00:01:0.420 --> 00:01:3.190 So again, take this with a little bit of a grain of salt. 00:01:3.250 --> 00:01:7.850 But this information is coming from dealers who, apparently, you're under N D. 00:01:7.850 --> 00:01:8.110 A. 00:01:8.110 --> 00:01:9.880 But not everybody is going to obey the N D. 00:01:9.880 --> 00:01:10.150 A.

So here's what we have.

The first debut is going to be the Bronco, the body on frame Bronco, the Big one, the off road version that is going to be revealed at some point in March.

We don't have an exact date yet, nor do we have a location.

It could be Las Vegas not entirely clear.

So that's the 1st 1 This is gonna be a standalone event.

It's not associated with any auto show, and we expect to see the two door and the four door version.

Then in April, we're expecting to see the debut of the Baby Bronco, which now appears to be called the Bronco Sport.

Not the Maverick like was previously reported, so I would expect to see that sometime around the New York Auto Show.

Probably that is an early April, the press days, air April 7th and ninth. 00:01:59.570 --> 00:02:4.760 So I would expect to see probably another standalone event as well, like they did with the Mustang Maki. 00:02:4.980 --> 00:02:10.070 I would think maybe on April 6th or fifth somewhere around there.

Now the Bronco sport is a little bit different than the full, off road body and frame Bronco.

It is based on the Ford Explorer, so it's a crossover vehicle off road capable, little bit smaller, probably a little bit Maur City friendly as well.

The Big Bronco is based on the upcoming Ford Ranger.

So with the name Maverick apparently being, I wouldn't say it's being retired.

But it's not gonna be used as the name for the vehicle.

It could end up being a trim level, kind of like what Jeep does with the Wrangler and their line.

They've got the Rubicon to the trim level.

They got the Sahara.

So I think that's probably where Maverick is going to be used in the Ford lineup again.

Maverick is not a new name to the Ford lineup.

They used it a couple times in the past, so we think we know when the reveals air going to be. 00:02:58.730 --> 00:03:2.210 What about production when you're gonna be ableto buy the Bronco? 00:03:2.210 --> 00:03:3.850 That's what everybody really wants to know. 00:03:4.180 --> 00:03:8.480 So again, we have to separate launch dates for these. 00:03:8.480 --> 00:03:20.610 We don't have exact confirmation, but it appears that the Bronco sport, the smaller Bronco, is going to be launched first, and Ford is expecting to have sales in 2020.

So this year, that means we're gonna have to see production starting sometime around.

The fall of the big Bronco is going to be announced or rather made available to dealers.

A little bit later, you'll be able to buy it, probably in 2021.

They didn't put an exact time frame on it, I would expect, probably in the first half of the year.

What's really interesting to me, though, is how Ford is positioning the Bronco and how many of these they want to sell.

So you know that the Jeep dominates in this class.

In fact, I'll show the cheap numbers in a second.

But Ford wants to sell 200,000 Broncos in 2021.

Now that's a combined number. 00:03:59.390 --> 00:04:2.310 That's a pretty big number in for comparison. 00:04:2.610 --> 00:04:11.440 Jeep sold about 923,000 in 2019 and in fact, in 2018 they sold 973,000.

You can see going all the way back to 2012.

They're selling about 470,000 year, and the Jeep brand just keeps being more and more successful.

Now.

This isn't just a Jeep Wranglers.

This is across the entire Jeep brand, so that includes a lot of different vehicles like the Grand Cherokee, for example.

However, if Ford is targeting 200,000 vehicles, that means they're aiming to get about 1/4 of the Jeep sales.

I don't know.

A Ford is trying to target conquest sales where they're getting some people that would have bought the Jeep over to the Bronco.

That's a possibility, or they're trying to expand the market.

Jeep has certainly been very successful with this market, and Ford clearly wants a part of it because Ford hasn't exactly had the best year financially.

We're going to get to that.

In just a second month. 00:04:57.290 --> 00:05:0.450 Over month, Jeep has been selling a lot of jeeps. 00:05:0.550 --> 00:05:5.360 January 58,000 they sold as many as 90,000 in Fiat. 00:05:5.360 --> 00:05:13.110 Chrysler moved a quarterly reporting later in the year, so the numbers for the quarters air summed up in December in September.

Now what's also interesting?

I think following also in the Jeep model is the aftermarket and the accessories.

So you know that for a vehicle to be really successful long term, they've got to sell a lot of accessories that has to have a healthy after market.

Toyota's doing this with the super.

They're encouraging it.

Ford has got a very healthy after market with the Ford Mustang, for example.

So what they want to do is have a lot of accessories available at launch, presumably for both separate vehicles.

So that's pretty exciting.

Ford obviously wants to capture a lot of these aftermarket sales themselves, because that is a way of rising, bringing up the profitability across the whole brand. 00:05:53.800 --> 00:06:0.200 Now, in order to push out 200,000 vehicles out to customers, they're gonna have to sell these at a lot of dealers. 00:06:0.210 --> 00:06:16.940 So instead of having some dealers being certified to sell the Bronco, like with some high end specialty vehicles, Ford is gonna make the Bronco available across their entire dealer range that cause all the dealers in the US, so that means you'll be able to get a Bronco at your local Ford dealer.

So there was some comments on the last video about Ford's profitability, and if they're going to survive.

I'm not gonna comment on that specifically because I'm not a financial analyst.

However, in 2019 4 did report a loss in the last quarter of $1.7 billion.

That's quite a bit for 2021.

Ford is actually gonna have a very, very big year.

They've got three major vehicle launch is going on.

I've got the Bronco.

Of course, there is also the revised F 1 50 that's coming out.

And, of course, what everybody has been talking about for a while is the Mustang Mach E the Mustang Maki.

I believe that they're targeting 40,000 units for sale. 00:06:56.710 --> 00:07:0.890 So the Bronco is actually targeted to be a really big vehicle for four. 00:07:0.890 --> 00:07:10.590 They're hoping to generate a lot of sales and a lot of profit with it should be probably one of the most important launches for Ford in a long time Now, there's two videos up on screen right now.

One of them is in the Ford Bronco.

I did a whole video on everything you need to know about the Bronco.

It's gonna be right over here.

My name is Eric.

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