They are related to marketing now marketing in before any field, any product, anybody, any person in particular.

These are your dominant large is that you will find people using in the field or off marketing.

Let's get started with the first word that this word is launch.

Now, what does launch me?

Launching the product, launching a person.

Usually directors and producers launch an actor Well, it is also a strategy. 00:00:57.460 --> 00:01:3.250 It's also marketing strategy, so launch is nothing but to introduce something. 00:01:9.880 --> 00:01:16.890 Instead of saying I'm going to introduce this new product to the world you say launch.

But you must often see on movie screens that whenever you whenever there's a new actor, the tox screen always says, introducing so and so busted right?

So they're basically using this word instead, off launch going on to the next world New Line.

It's not a word.

Sorry, but it's a slam dunk now.

A new line is nothing but another line off products related to something that they have done before.

it's nothing but a new line.

Now, for example, we Yes, we have so many phones and so many mobile phone, so many applications coming back to back after one product after the other one product after the other on the company's always say we are launching, introducing a new line off makeup or cosmetics or building or we're launching a new line off phones.

So view lying is nothing but introducing really there, line off rocks.

Yeah, these are these are such common terminology that you can actually use in your lady languages.

Well, but obviously you have to see where you use it.

It has to fit properly.

Now moving on to the next world Cash go.

Any guesses?

What could it mean?

It's a little dose land, but it is highly used in the marketing field.

What is cash go cash, all of us know. 00:02:59.640 --> 00:03:4.950 But when added when the world cow is added, workers me, huh? 00:03:5.410 --> 00:03:5.840 Okay. 00:03:5.840 --> 00:03:7.530 Don't scratch your brain that much. 00:03:7.670 --> 00:03:12.150 It means nothing but something that is a profitable to the company.

Now, For example, when we have these, when the companies have these new phones, when ever anybody gets a new brother Now let's talk about Instagram for a second.

Okay, now, Instagram, when I became an AB and when it became famous and people started using it, it was a cash cow to the company.

That is where these are earning money from.

Similarly, for a lot of you do vers than channel has become a cash cow, which means very profit is like I said, it could be a product.

It could be, ah, company and AB assorted person who could be a cash cow. 00:03:58.850 --> 00:04:3.090 Er, an act off when done, well, becomes a cash go. 00:04:3.540 --> 00:04:11.690 If I have to be a little naughty here, I can always say that, Um, my shine, The gold of the boy is my cash cow.

He's so smart, he's gonna bring a lot of money home.

It's just a funny way to tell you what it means, but you can use this for a lot of product.

You know, marketing blitz.

People usually use this terminology.

Toe express that we're going to run aggressive marketing campaigns so that people get a room.

People usually wait.

The company's wait till before the introduce the new line of products, and once they have, they wouldn't wait enough and then they will starve their marketing blitz. 00:04:45.840 --> 00:05:4.660 Okay, That means aggressive marketing campaign his so that everybody gets to know about their product. 00:05:4.670 --> 00:05:8.590 Everybody, you might see these advertisements write whenever flashing. 00:05:8.600 --> 00:05:11.250 Probably on your laptop screens or your mobile screens.

Obviously.

Why?

Watching the weedy?

Oh, but there's there's nothing back.

Marketing blitz.

Aggressive marketing camp.

Now hide.

I'm sure you must have heard.

This terminology are quite often what does hide me now if marketing with marketing blitz means ah, campaign aggressive campaign war does hide me.

Hide means nothing but excessive publicity.

Right?

Two, for example, when the new line off iPhone was launched.

Okay, Thank the eight day Ah, hype about it. 00:05:55.410 --> 00:06:7.880 That means there was an excessive publicity about wherever you go wherever you you if you're driving, if you're writing, no matter what you're doing, you were always find that advertisement campaigns off course. 00:06:7.880 --> 00:06:11.130 It was also due to marketing blitz.

Okay, moving on.

Cutting edge now.

Cutting edge usually is the world.

Technology is added quite often with the with the dumb cutting edge Cutting edge means advanced Highly advance.

Okay.

No.

Do you remember that time when you used to use a fee.

Bad.

Ah, phone with keys on.

That was a day when slowly, that's screen end of the market.

What happened?

It was cutting edge technology. 00:06:59.490 --> 00:07:6.180 At that point of time, you have your phone now, get unload with face recognition. 00:07:6.180 --> 00:07:6.720 What is that? 00:07:6.730 --> 00:07:8.380 That's cutting edge technology. 00:07:8.430 --> 00:07:17.850 So everything that gets one step or one launch high up in technology becomes your advanced technology and cutting edge technology.

Who, any now, obviously the world hook itself can tell you what it means, but it just means some something that can attract people.

Do you another example.

When you go fishing, you put a warm a one on the hook so that it's like a big didn't let the fish They come and they eat and then you catch that fish.

Exactly.

That's what hook is anything, any part off your product that can attract people.

It could be an emotional attachment.

It could be a cutting edge technology part of it. 00:07:57.600 --> 00:08:5.550 But it's nothing but something that stems people, our track speed. 00:08:9.110 --> 00:08:19.520 And that's what I hope is going to something that any particular but that attracts others to the product now skyrocket.

Obviously, I think the word can tell what it is.

But I wouldn't tell you what it means in the marketing, Domina LA Geez, skyrocket means something that Rosen rapidly boom.

Something that ruling when he goes is appreciated.

Really well, is bought by so many people.

On the price is your other set.

The sail is try rocking high, which means as a rapid growth in the sale of the product.

Okay, rapid growth. 00:08:57.740 --> 00:09:4.400 The sale of iPhone was skyrocketing, or it's the the car. 00:09:4.660 --> 00:09:13.850 Okay, the car sale is also skyrocket high, which means it's rapidly growing, moving on to stamp all of us know what Stan, Miss.

But whenever there is a marketing meeting or whenever people are discussing our products and how do market them and create a hype about it, they usually talk about spamming people, which means sending a lot of irrelevant meals to a lot of people that if nothing, people get just a vision and out off thousands and lacks of peoples.

Two or 3% of them might actually choose to go on that.

But that's what it means. 00:09:45.380 --> 00:10:4.150 Slamming means sending you a living means in this case, okay, just giving you an example now die in whenever Whenever people speak about tying in, which means trying investors. 00:10:4.160 --> 00:10:9.680 Okay, That means the company is talking about to talkto banks. 00:10:9.690 --> 00:10:16.550 Who would tie up with you die in with you for mutual benefits, okay?

Or mutual benefits.

So let us try to die in banks so that we can have We can start our marketing blitz.

This is a way to talk about it.

That means you will try toe, um, take money from the banks where they also benefit.

And you can start your aggressive marketing campaign.

Now, the last word rebate means Aw, shit.

Refund. 00:11:1.440 --> 00:11:11.800 For example, your strategy is that you will market as many people marketed to as many people as possible spam to as many people as possible on dhe.

If it all divide the product, but they find that the product is not worth it, you will give a rebate to those who aborted.

That means partial refunds.

OK, now, I think a lot off airlines have this same mythology.

You don't You don't know.

Get a complete refund if you cancel the ticket.

Right, You get up three big, which means partial refund.

So, guys, these are your marketing's lying Woz and Don's for the days.

Make sure that you make the most of them.

Use it wherever you can.

That's all for the day.

I will be back.

Vice on with another Interesting listen.

Underland.

Make sure you're practicing.

Make sure you're smiling.

Spare a lot of love ties.

This is me, Mira.