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  • - Many years ago I was speaking at

  • an internet marketing conference.

  • And it was a two-day conference.

  • We had a group of amazing speakers

  • and I was actually the first speaker.

  • I was first speaker in day one.

  • And after my presentation, I sat down,

  • front-row seat, kind of VIP, sitting at the front,

  • and I would just pay attention and take notes.

  • And the second speaker came up on stage

  • and about halfway through his presentation,

  • I stood up and walked towards the very back of the room.

  • And people thought, is Dan leaving?

  • Is he going back to his hotel room? Which could be the case,

  • 'cause I spent a lot of energy in the first segment, right,

  • during my speech.

  • But that was not the case, I was actually walking towards

  • the back to sign-up for the speaker's education,

  • because he had an offer that he was talking about.

  • Now, no one moved, I was the first one to move.

  • And the staff was asking me, well,

  • "Dan, you don't know what the offer is yet," right?

  • I said, "It doesn't matter, here's my credit card,

  • "put it on my credit."

  • He said, "But you don't even know how much it is yet."

  • "You don't know is it a workshop,

  • "is it a group of DVDs, what kind of package,

  • "is it a book, you don't know what it is."

  • I said, "It doesn't matter, just put it on my credit card."

  • And he did.

  • After I finish filling the form, and everything, right?

  • I walk back, sat down, front-row seat,

  • taking notes again.

  • And I did the same thing for the third speaker,

  • fourth speaker, and the rest of the speakers that day,

  • I bought everybody's education.

  • And at the end the staff,

  • one of the staff couldn't help it, he said,

  • "Dan, I don't understand, like

  • "why are you investing and buying all these courses?"

  • "Like don't you teach internet marketing?"

  • "I mean, you're an expert on this subject."

  • "I mean, look, I saw your presentation,

  • "I saw your screenshot, I mean,

  • "you make millions of dollars online.

  • "Why are you buying all these courses?"

  • I looked at him and as I reply, I said, "You know,

  • "duh, how do you think I get to be successful?"

  • "Because I invest in myself," right?

  • I'm always investing in myself,

  • I'm always looking for that edge.

  • So how do you tell good story?

  • There is a story.

  • Let me give you three secrets today.

  • When it comes to storytelling,

  • one of the best way to draw people in

  • is not just telling them, hey, you should do this,

  • you should do that, and you should listen to me,

  • and this is what you must do.

  • A much more powerful way, more persuasive way

  • to do it is to share the same lesson, but in a story.

  • So three keys, first secret is, time and location.

  • With any good story, you'll notice a lot

  • of fairytale starts off with what,

  • once upon a time, once upon a time.

  • So if you can take the viewer, you can take your audience

  • to a place, a time and place when this happens,

  • and you wanna be very specific.

  • You don't just be like, okay,

  • that kinda happened so many years ago.

  • No, you wanna kinda take them to that place.

  • You wanna set the tone, and set that stage.

  • So in the beginning of my story I share with you,

  • many years ago, I was speaking

  • at an internet marketing conference.

  • So I wanna create that mental image,

  • oh, you can visualize, imagine me on stage,

  • and speaking to a large group of people, right?

  • That's setting the stage, time and location.

  • Number two is you want to be very specific in your story.

  • I like to use dialogs, because dialogs are so powerful

  • in storytelling, it pulls the readers,

  • you put the

  • the listener, the reader,

  • right into the middle of the scenario.

  • Put in the comment, how many of you could see,

  • visualize me talking to someone in the back

  • of the room about the incident,

  • about what happens, right?

  • He was asking me question.

  • So dialogs immediately puts your listener right

  • in the middle of the action, very powerful thing to do.

  • And number three, just with any good story, right?

  • Secret number three is what's the moral of the story?

  • What's the transformation?

  • What's the one take-away that you want the listener to have?

  • In my case, is invest in yourself.

  • And it's invest yourself when you don't even have to.

  • That's the key, that's what makes people,

  • that's the difference between someone

  • who is unsuccessful and some who is successful, right?

  • Over the years, I've learned,

  • people who need information don't seem to be seeking it.

  • Guess who are the ones who don't invest in information?

  • The ones who are struggling financially.

  • The ones who are successful,

  • we're always investing in ourselves.

  • So that's the moral of the story.

  • So three secrets to brilliant storytelling.

  • So comment below, tell me how you're gonna apply this.

  • Next time maybe you are closing,

  • maybe you're righting a piece of copy,

  • maybe you are doing a speech,

  • how could you apply these three simple secrets

  • in your next communication, your next message,

  • your next speech, your next communication piece,

  • let me know.

- Many years ago I was speaking at

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華麗なストーリーテリングへの3つの秘訣 (3 Secrets To Brilliant Storytelling)

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    林宜悉 に公開 2021 年 01 月 14 日
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