AS YOU KNOW THE SUPER BOWL IS COMING UP THIS WEEKEND.

ACCORDING TO NEW RESEARCH, OVER HALF OF AMERICANS SAY WHEN IT

COMES TO ATTENDING A SUPER BOWL PARTY, FOOD IS MORE IMPORTANT

THAN THE GAME.

(LAUGHTER) LISTEN, EVEN THE GREATEST

FOOTBALL TEAMS LOSE BUT PIZZA UNDEFEATED.

NEVER LOST, NEVER LOST.

56% OF AMERICANS SAY THEIR FAVORITE PART OF THE SUPER BOWL

IS FOOD.

ALTHOUGH THAT NUMBER JUCHED TO 100% FOR BRITISH TALK SHOW HOSTS

WHO DON'T QUITE UNDERSTAND AMERICAN FOOT BALL YET.

I THINK I KNOW, I ROUGHLY GET IT.

EVERYONE ENJOYS SUPER BOWL SNACKS.

AN THIS YEAR SUPER BOWL VIEWERS WILL BE ENJOYING WHAT I CONSIDER

THE HOTTEST SNACK OF ALL, 49ERS QUARTERBACK JIMMY GAROPPOLO.

(CHEERS AND APPLAUSE) THAT IS QUITE THE DISH.

(LAUGHTER) OF COURSE ONE OF THE HIGHLIGHTS

OF THE SUPER BOWL EACH YEAR IS THE COMMERCIALS.

AND THIS YEAR IT'S BEEN ANNOUNCED THAT EACH 30 SECOND

SPOT WILL COST ADVERTISERS A RECORD 5.6 MILLION DOLLARS.

THAT'S A LOT OF MONEY FOR SOMETHING THAT PLAYS IN THE

BACKGROUND WHILE EVERYONE'S TAKING A BATHROOM BREAK.

5.6 MILLION.

BUT IT'S TOTALLY WORTH IT.

BECAUSE YOU REMEMBER THAT COMMERCIAL LAST YEAR?

YOU KNOW, YOU KNOW, THE THING.

YOU KNOW THE COMMERCIAL, YOU REMEMBER THERE WAS-- EVERYONE

WAS TALKING-- YOU NO, NO, NOT THE --S WHATUP, THAT WAS LIKE,

THAT WAS 15 YEARS AGO.

THE ONE, THERE WAS THE COMMERCIAL WITH THE-- NO, NOT

THE CINDY CRAWFORD WHEN SHE-- NO, IT WAS-- YOU DON'T

REMEMBER?

NOR DO I.

HERE'S MY TAKE.

IF YOU WANT TO SAVE MONEY ON ADVERTISING, JUST MAKE A PRODUCT

THAT PEOPLE WHO ARE ON TV WILL LIKE AND THEY WILL CASUALLY

MENTION IT ON THE AIR, IN THE HOPES THAT YOU WILL ONE DAY SEND

THEM SOME FOR FREE.

LIKE SHAKE SHACK.

(LAUGHTER) AND DID YOU--

(APPLAUSE) AND DID YOU GUYS SEE THIS, A

TEENAGER IN NEW YORK, TESLA, STARTED A PETITION TO MOVE THE

SUPER BOWL FROM-- WHAT, WHAT ARE YOU-- OH, AIR PODS.

(LAUGHTER) BUT THE NEW ONES, NOT THE OLD

ONES.

THE ONES WITH THE, NOT JUST THE REGULAR, WE'VE GOT THE REGULAR,

WE WANT THE NEW ONES.

A TEENAGER IN NEW YORK STARTED A PETITION TO MOVE THE SUPER BOWL

FROM SUNDAY TO SATURDAY SO THAT MORE PEOPLE COULD ENJOY THE GAME

WITHOUT WORRYING ABOUT WORK OR SCHOOL THE NEXT DAY.

SO FAR HE HAS MORE THAN 70,000 SIGNATURES.

YEAH.

ARE YOU IN FAVOR OF THIS?

DO YOU LIKE THIS?

(APPLAUSE) I DON'T KNOW.

I DON'T KNOW.

EITHER WAY, IT'S JUST NICE TO SEE A BRIGHT YOUNG PERSON

CHANNELING THEIR ENERGY INTO SOMETHING AS CRUCIAL TO THE

ENTIRE PLANET AS THE SUPER BOWL'S RATINGS.

AND FINALLY.

WE WANTED TO SHOW YOU THIS.

OF COURSE THE SUPER BOWL IS IN MIAMI THIS YEAR AND JUST

FATHERBY IN FLORIDA, A-- IS TEACHING ELDERLY PEOPLE

SELF-DEFENSE TECHNIQUES TO WARD OFF AND FIGHT ATTACKERS USING

THEIR WALKING CANES, RIGHT?

THEY ARE CALLING IT CANE KEY DOE.

DAIK A LOOK AT THIS.

>> YEAH.

WOW.

(APPLAUSE) THAT IS GOING TO REALLY LIVEN UP

BINGO NIGHT, ISN'T IT?

CAN WE SEE SOME MORE OF THAT?

>> AND MISS DOROTHY, CANE KEY DOE HAS BEEN A GAME COMANGER.

>> James: SHE IS REALLY GOING AFTER THAT DUMBY BUT THERE IS A

GOOD EXPANDATION.

YOU CAN'T SEE BECAUSE OF THE CAMERA ANGLE BUT THAT DUMBY WAS

WEARING THIS T-SHIRT.