excited because we are unveiling the biggest collection that jeffree star

cosmetics has ever released now I love summer for my brand it is one of my

favorite times of the year because we get to turn it up do something different

and really take it there so with this collection oh my god I'm so excited to

unveil everything because you guys I have created my biggest pilot to date

and of course this is the jawbreaker collection we have the jawbreaker

palette this has twenty four shades I've never made a palette this big before it

is what rainbow wishes it could be it's the next level of rainbow and then of

course we also have for the first time ever the jeffree star cosmetics mini

palette which this one is called a V mini breaker and this has nine shades

and this is the first time that you will ever be able to get the Jeffrey store

formula for only $28 hi how are ya so today we are going to unveil the entire

collection so not only is there two eye shadow palettes there is a skin frost

palette there are liquid lips lip mo supreme frost velour lip scrubs there's

new mirrors and there is new merchandise you guys summer it's gonna be bright

it's gonna be bolt and it's gonna be amazing so saddle up and come dive in

into the official summer reveal alright now this entire collection it is really

bright let's do a little recap now I have done three summer collections

previously and every time I like to turn it up so we have done of course hot

orange last year we did really bright yellow in 2016 and 17 we did this

beautiful chrome everything so we have done so many things you guys we've done

white caps we've done red for Christmas we've done so much so I sat here and I'm

like okay summer I think neon always dripping bright craziness you know last

year we did the thirsty collection with the thirsty palate everything was very

popsicles I have an addiction to sugar you guys know that I've had nine root

canals I've had thirty cavities as a kid I have

sugar problem so today you are going to see a lot of inspiration from that so of

course the word jaw breaker right BAM jaw breakers are iconic I love candy

I love sucking on things and I just love sugar in general so I've always loved

jaw breakers I love the concept of them I love how hard they are they last

forever of course we can pull up some Willy Wonka references the movie

jawbreaker of course is iconic and there's just so many things my first

like memory of jawbreakers is just going to amusement parks and circuses and

arcades and they have those crazy machines where you can have the claw and

grab stuffed animals or candy right and I remember this crazy machine and I was

like God wants like 11 and I had just all jawbreakers of all different sizes

and I was like it looked so cool all the rainbow colors in the splatter and I'll

never forget putting in a quarter and getting a candy from that cloth so it

stuck with me forever and today we are going to dive into the full jaw breaker

moment what color is the packaging going to be that we haven't done before bitch

we picked acid chartreuse some say it's neon yellow some say it's neon green I

call it chartreuse it's acid it's amazing its brightest and all the

packaging reflects out of this summer so you guys will see of course the velour

liquid lips everything will come in this bright amazing packaging so the supreme

dross everything is a bright and crazy and I am just I'm in love with how it

turned out you guys I'm Chuck so I think it's time to unveil the eyeshadow

palettes because everyone is that girl let's see it alright so let's start with

the Big Daddy jawbreaker is my biggest palette to date you guys it has 24

shades let's open her up right now let me get these blocks off bitch cuz we

need to starts watching and get a little personal so hi packaging full white and

when you open it up of course we have to stick to our iconic jeffree star

cosmetics pink everything and here it is yeah

oh my god looks so beautiful I'm so proud of this collection you guys and of

course the moment you've all been waiting for let's open her up

introducing the jaw breaker palette yes oh my god here is my version you guys of

a rainbow palette of course this is the same iconic eyeshadow formula as blood

sugar blue blood alien I am so proud of it of course you guys see there are four

rows of six shades each and there are several formulas we have the of course

the amazing mattes we have some blinding shimmers and then of course some like

sickening metallics so I want to swatch everything and I want to dive in through

the whole palette you guys will have some fun with the shade names I wanted

to have just do be silly be quirky you know me I'm a silly ass bitch so this

shade names will definitely reflect that and this is all about having fun being

bright being creative I think that so many brands have really been sticking to

girl the brown neutral palettes cantrell a so I wanted to do my own version of a

rainbow palette I've been getting requests for a long time so before we

swatch this we had so much fun on set creating these campaigns lipstick NIC so

laid my makeup like she took it to another dimension what's new so talented

I'm obsessed with her work so let's throw up some images from the campaign

first of all hi me in the jawbreaker machine I had to have that moment after

my childhood first experience of the jawbreaker right so just me you see the

guys in their underwear they're staring into the machine that I'm on the

jawbreaker claw like oh my god it was something that I envisioned in my head

and Marcelo my amazing photographer he really took this shoot to the next level

and then of course you see me with the giant jawbreaker and I'm on my knees

nothing new but I really wanted to express that candy larger-than-life

feeling and then of course you see my stunning models the girls with the like

the eyeshadow the vibrancy I want you guys to see that formula up close and

no we just had so much fun on this shoot always the JSC team is unreal so I want

to talk about the mini let's talk about it right now

BAM here is the mini breaker palette now this palette features nine shades so

let's unbox her of course you guys see the unit carton is in the acid neon

color now the mini breaker palette is the first time I've ever done obviously

a mini and this has nine shades in it of course it comes in this beautiful

jawbreaker bright neon packaging let's open her up

now the palette itself voila it of course is full ly like the candy so

let's open her up you guys here is the mini breaker yes now of course you guys

see Hello there are actually two shades from jawbreaker in this palette and this

one will be retailing for only $28 alright let's do a size comparison here

is jawbreaker of course and here is the mini I wanted to change it up a little

bit I've been doing 18 pallets for a while now blood sugar blue blood alien

so I wanted to change it up and I've been getting asked for a long time now

do single eyeshadows do minis so we're working on a lot of stuff and here is

the first ever mini palette so of course you guys will see that both palettes do

have normal eyeshadows in them of course just like all my eye shadow palettes but

there are of course some pressed pigments and those will be labeled on

the back of course of the unit carton if you have really sensitive eyes be

careful y'all know controversies of people getting their eyelids stained

blood-sugar does that anything with reds or Pink's that are vegan formula to have

dyes in them which could stay in the lid do I care do a lot of people out there

know you put concealer on the next day you don't care but I always want to be

very transparent honest with you guys so if you have really sensitive eyes or

skin just be a little careful final retail pricing $28 the big one is $58

only a few dollars more than blood sugar and blue blood and of course on launch

day which oh my god hi let's talk about the launch day June 21st at 10 a.m.

Pacific Standard Time 1:00 p.m. Eastern Standard Time

that's June 21st this entire collection will be out so what will happen on that

day both palettes of course will be available individually but if you want

to the bundle and get both they'll be

offered at a discount price for only $75 so ideal how are you alright let's open

up the mini breaker again now you see the first row double scoop Orange Crush

and foreplay and then we have aural purple punch and slice bubblegum bite me

and a hot fudge now there are of course there's a duochrome shade right here

which we've never done before there is metallics and of course the

iconic mattes so let's take a peek now of course

double scoop it is a beautiful haricot a nude by the way you guys my nails are

growing it I am so sorry but I'm gonna swatch these on my hands BAM there is

double scoop alright Orange Crush and for play let's

give them a swatch BAM now this one is matte but it has a little bit of like a

reflexive gold in there and then for Playgirl it is a really cool ma be pink

and it is just so pretty now this duochrome shade is called oral

and it is so oh my god it's so pretty look how that shine this packed on the

lid is everything let's give her a swatch oh look at that reflection it's

like a mirror it's so pretty the next shade next to it is called

purple punch it is a beautiful matte it looks like this and let's swatch yes and

then the shade next to it is called slice which is a beautiful like burnt

yellow orange like I just oh it's so unique and it's oh my god it's stunning

Wow alright swatch is now in the bottom row

these two shades are actually in jawbreaker

they are bubblegum and bite me and the rest of the shadows are exclusive to the

mini breaker so let's swatch of course bubblegum this beautiful matte pink and

of course we have bite me this stunning dark rich purple and then we have hot

fudge which is just a really dark cool tone brown that I am living for and I

hadn't created yet and it was just a must so let's show you all bubblegum him

bite me hi purple shadows how are ya and then of course we have

boom alright so here is the entire mini breaker pallet swatched let's dive into

the jawbreaker pallet now like I said earlier twenty four shades this is my

biggest pallet to date I wanted to really go big and take it there

so in this pallet there are so many matte bright colors let's go down the

first top row now you will see bubblegum that I just watched in the mini breaker

we're gonna skip that one but here we have a virgin now I have done a lot of

white shades before we have white white and blood sugar we have a different soft

white called Cullinan and blue blood this one is a bone yellow tone white

never been made before from my brand and it is so perfect with a brow bone for a

base for anything good morning the next shade is a really soft soft pale almost

fleshy pink so we're gonna swatch that of course we have bubblegum and then we

have the next shade wow it's bright it's yellow it's neon and it's actually I

think four times brighter than the yellow and thirsty it just has a

different tone it's yellow and the next shade is called suck which is a really

true beautiful orange it's just like hi it's orange and of course the next shade

next to it liquorice is a pure matte red but actually did not make it into blood

sugar I've been holding on to it and it's amazing it is a different type of

red it's like Pantone cran book red we're in blood sugar it was more like a

rust so let's swatch them here is the whole entire first row so watched now

there's no primer or any trickery on my hands I just took my finger in the pan

and swiped down but you guys you know the drill with all my reveals I think

that you need to really swatch and try colors with your brushes no one really

unless it's metallics or a pressed pigment takes their finger and does this

entire look with their fingers absolutely not so any makeup brushes you

guys know how to work with eyeshadows and hello we have yellow in here today

we have liquorice in here I have a bunch of shades we'll talk about in a second

but there is the first row swatched what do you think but the second row here it

is so watch there are so many shades and so many things in this collection you

guys I'm not gonna do one by one we'll be here all day so second row let's

we have cute we have fuck we have gumdrop we have snack we have

brainfreeze and we have jaw breaker oh my god okay now the shade jaw breaker

it's right here on my brow bone it is so reflective and pretty I am AB

like obsessed with it now this one right here snack so good for a highlighter on

the inner corner and the rest you see them there they're very vibrant and

they're matte and they blend like a dream all right now the third row oh my

god here it is so wash you guys let's go down the line we have this stunning red

metallic it is called and what and then we have orange juice we have sour we

have soaked we have a raspberry and we have cotton candy all my favorite things

now these shades of course you see there's two sorry there's three

metallics and three mats in this row and last but not least the fourth row which