ROD:

LOOKS LIKE BREAKFAST REALLY IS

THE MOST IMPORTANT MEAL OF THE

DAY -- IF YOU'RE IN THE FAST

FOOD BUSINESS.WENDY'S HAS

ROLLED OUT ITS NEW BREAKFAST

MENU IN SEVERAL MARKETS AHEAD OF

THE MARCH SECOND U-S LAUNCH

DATE. THEY ANNOUNCED THE MENU

BACK IN SEPTEMBER -- JOINING A

GROWING TREND OF INCREASED FAST

FOOD BREAKFAST OPTIONS IN RECENT

YEARS.THERE ARE NINE

SANDWICHES ON THE BREAKFAST

MENU, INCLUDING A MORNING

EDITION OF THE POPULAR

'BACONATOR.' OTHER ITEMS

INCLUDE THE ICED FROSTY-CHINO

AND THE HONEY BUTTER CHICKEN

BISCUIT.