- Wow, thank you.

Good morning and welcome to the Steve Jobs Theater.

Let's talk about Apple TV+.

The first shows will be available on November 1st

and we'll be adding more Apple Originals every month

and Apple TV+ will be available

in over 100 countries at launch.

And it is just...

$4.99 per month...

(applause)

for your whole family!

And so starting today, when you buy

an iPhone, an iPad, a Mac, or an Apple TV,

you'll get one year of Apple TV+ included for free!

Now let's turn our attention to iPad.

- So this is the new seventh-generation iPad.

10.2 inch retina display, support for Apple Pencil,

and a full size smart keyboard,

and as you would expect,

great cameras, sensors, and ultrafast wireless,

all packed into a thin and light design

that's durable and weighs about a pound.

And, for the very first time,

our enclosure is made from 100% recycled aluminum.

(applause)

Under the hood of this iPad, is the A10 Fusion chip.

This new iPad will start at just $329.

And for education customers

it's even more affordable at $299.

You can order it today

and it will start shipping at the end of the month.

- Now, next stop, let's talk about Apple Watch.

Introducing Apple Watch Series 5,

featuring an innovative new display

that is always on.

You'll always be able to see your time and complications.

A wrist raise or a tap brings everything

back to full brightness.

It all starts with the industry's only

low-temperature polysilicon oxide display, or LTPO.

LTPO allows the display to refresh dynamically

from as high as 60 Hertz to as low as 1 Hertz

while still maintaining the same

all-day 18 hour battery life.

Now all of the watch faces have been carefully tuned

for the new display, so you'll always be able

to see your time and your complications.

We've also optimized the screens for all of the workouts

in the workout apps, so you'll be able

to see your workout metrics without raising your wrist.

Next, let's talk about another new feature in Series 5:

a built in compass.

Now with the updated Maps app,

you'll be able to see which way you're facing

just like on your iPhone.

You can add the compass to your watch face

so you can see your direction at a glance,

and there's even a new compass app

which allows you to see not only your heading,

but also your latitude, longitude,

current elevation, and incline.

Apple Watch has some important safety features

built right in,

like fall detection, emergency SOS, medical ID.

Now, with Series 5, every cellular model

has international emergency calling.

Aluminum models come in silver, gold, and space gray.

And now the cases are made from 100% recycled aluminum.

Stainless steel models come in

gold, space black, and polished.

And we're introducing new models for the first time...

in titanium.

This natural brush titanium maintains its color

through a special surface treatment

that Apple custom-engineered.

And there's also a second model in titanium

in this brushed space black with a diamond-like coating.

Series 5 will be available in ceramic as well

in this brilliant white color.

Series 5 GPS models will start at just $399.

And $499 for cellular models.

You'll be able to order Series 5 starting today,

and they'll be available in our stores

starting September 20.

- Let's talk about iPhone.

This is iPhone 11, the next generation of iPhone.

- iPhone 11 comes in six new colors

with an all purple, white, yellow,

green, black, and Product RED.

It has a 6.1 inch Liquid Retina display

with True Tone, wide color, tap to wake,

and Haptic Touch in even more places with iOS 13,

like contextual menus.

And now we have spatial audio which provides

an immersive theater-like experience

by creating a sound field around you

using an Apple-designed virtualizer.

And we support Dolby Atmos

for an incredible sound experience.

We have an amazing dual-camera system

with an all-new wide camera

with a new sensor with a 100% Focus Pixels

for faster autofocus, three times faster in low light.

And we have a new ultra-wide camera

with a 120 degree field of view.

So now when you're taking a wide camera shot

you'll see our new immersive camera interface

it let's you see outside the frame

hinting at a bigger shot.

Then you can simply tap to switch to the ultra-wide,

revealing more of your scene.

But now with two cameras, we have stereoscopic depth,

so now you can also take portraits of your favorite pets.

Let's talk about night mode.

And mode comes on automatically

when it's dark enough to brighten photos and reduce noise.

Here's an image with night mode turned off.

Here it is with night mode turned on.

We determined the image fusion time

and used adaptive bracketing

based on what we see in preview.

So shorter frames if you have subject motion

or longer frames if you have deep shadows,

to recover them.

Then we intelligently fuse images together,

reducing motion and blur.

So when taking video you can easily tap to switch

to the ultra-wide camera to capture even more in your scene.

We support 4K resolution up to 60 frames per second.

Slo-mo, timelapse, cinematic video stabilization,

and now extended dynamic range at 4K

up to 60 frames per second.

And this is across both cameras which is pretty cool.

We also wanted to make it easier for you

to take a quick video with QuickTake.

So now when you're taking photos

and you decide you want to take a quick video,

simply tap and hold the shutter button to record a video.

We've also updated our front TrueDepth camera

to a wider 12 megapixel sensor.

So now you can still take your seven megapixel selfies

as your normally would,

but simply rotate to landscape to capture even more people

using that wider sensor.

Also on the front camera, we've added 4K video

with extended dynamic range up to 30 frames per second.

And you can also capture on front at 4k 60 as well.

Now we've also added slow motion video

to the front camera for the first time.

Well now we're introducing the A13 Bionic,

the next generation of our industry leading chip.

So with the advancements in iPhone 11,

it will still have an hour more in battery

than in your iPhone XR for incredible battery life.

Powerful dual-camera system, night mode,

and things we didn't even have time to talk about,

like faster Face ID, water and dust resistance,

wireless charging, WiFi 6, and more.

So we're really excited to offer iPhone 11 at just $699.

- This is the iPhone 11 Pro,

and these are the most powerful and most advanced

iPhones that we have ever built.

- It's made of a surgical-grade stainless steel,

the back is a single piece of machine glass

with an optical PVD coating.

It has a beautiful new matte-textured finish

that looks great and feels awesome in your hand.

iPhone 11 Pro comes in some gorgeous new finishes.

This is an all-new midnight green.

There's a very pro space gray,

a beautiful silver,

and a new gold.

It comes in two sizes: 5.8 inches and 6.5 inches.

They have the highest pixel density

of any display Apple makes.

It's a new OLED panel that has

two million to one contrast ratio.

P3 wide color, True Tone, Haptic Touch,

and now a much-brighter, up to 1200 nits,

that's incredibly bright while also being

15 percent more energy efficient.

In addition to that, it has the spatial audio sound

that Cayenne told you about.

It has HDR 10, Dolby Vision, Dolby Atmos,

so we decided it's worthy of a new name.

We call it the Super Retina XDR Display.

iPhone 11 Pro, you now get up to

four hours longer in your day.

And with iPhone 11 Pro Max up to

five hours longer in your day.

We're also including

our fast charge 18-watt adapter in the box.

It has a new wide camera,

it has a fast f1.8 aperture and focus pixels

that cover 100% of the sensor.

It has a new telephoto camera with a larger f2.0 aperture.

It lets in 40% more light.

And has a new ultra wide camera with a super wide,

a 120 degree field of view

and a tremendous range of focus across the entire image.

Now all these work together with the A13 Bionic chip

and its new generation image signal processor.

It's using the neural engine of the A13 Bionic

to create a whole brand-new kind of image processing system.

We call it Deep Fusion.

Alright, now let's talk about video.

All three cameras shoot 4K 60 frame per second

extended dynamic range video

with beautiful highlights and shadow details.

In realtime, take data from the camera you're shooting with

and prime the other cameras automatically

for auto-focus, auto-exposure,

color temperature, even tone-mapping.

So you can get a smooth transition across all three cameras

while we minimize any shifts in color or exposure.

There's also faster cellular, better water resistance,

stronger glass, and so much more.

So iPhone 11 Pro will start at $999

and iPhone 11 Pro Max

at just a hundred dollars more at $1099.

You can pre-order all of them starting this Friday

at a new time, 5:00 am Pacific Daylight Time

so you can get a few more hours of sleep.

They'll all start shipping on September 20th.

In addition to that, we're going to keep iPhone XR

in the line, starting at just $599,

and iPhone 8 at just $449,

so there's a lot of great options for people

at all different price points.

- Thank you and have a great day!

All of these incredible shows for the price

of a single movie rental.

This is crazy!