Name: Eコマース商品ページレベルのSEO事例 (Ecommerce Product Page Level SEO Case Study)
Uploaded: 2021-01-14T08:35:40.000Z
Duration: 10 min 57 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

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Ecommerce SEO Case Study - Sales up, margin up.

Tim Barrie from Holistic Web Presence here.

動名詞

I guess this what every company wants is to see a result like this by working with an

To that end, I put this together as a mini case study, and this particular client is

a large 180 million dollar global company.

We worked to help them get an increase in sales, and we got sales up by 11 percent,

margin up by the highest gains ever seen almost 60 percent.

In terms of the total web sales, we focused on the US-based e-commerce store, and we got

an increase in terms of the amount of business the e-commerce store was doing for that company

So I'm going to talk about is, well, what exactly do these results mean and how did

we do it and give you a really real world example of that.

So, you can see, this is actually an extract from their financial statement and obviously,

there's stuff here that I can't share the detail of it but what I want you to see

is the nature of these numbers, and these are the two that I'm focusing on, which

And you can see how sales are up and the margin is up significantly over previous achievements.

So you can see these numbers are really quite real.

So working with them at an SEO level, we got a significant increase, a positive trend upward

The first thing to understand is, just the nature of what SEO is all about, what organic

ranking is all about, and it's not obvious to everybody just what the difference is.

If you get a jump in one position in the search results, it can make a huge amount of difference

to the business overall especially if we're talking about big numbers to start with.

So, for example, this is a chart created by another company here an analysis.

You can search on this kind of thing: “conversion by organic ranking position” is what you

would search on and you'll see lots of examples of this and it's pretty well known that

if you rank in the top organic position of the number of people that search and then

click on something, on average all things being equal, that position gains around just

However, it drops off very rapidly, if you're on position two, you're going to get around

half of that and then it drops off quite a bit and then it drops off more and then it

sort of levels out and goes right through.

So, this would be page one stuff, position one through ten would be page one results.

So, if you're in position eight on page one, and you go up, you're going to get

a little bit of an improvement but if you will get position 3, 2 or 1.

You can see a huge improvement in your overall sales, and this is just not often well understood.

So, focusing on getting an improvement here, can dramatically change the business.

To be really clear about what we're talking about here, here's a typical search results

page, and I put in a just a random search, so this isn't the key phrase associated

I just want you to get the general idea of what this means.

So you can see the little ad symbol there.

So, this is paid advertising and this is the top organic result.

What this previous slide is talking about here, from here to here, is a change from

All things being equal in the search results.

And there's a lot of other things that can be done to change the nature of search results

but I just want you to understand that key difference.

The thing that pops up at this point that most people are going to ask is “What about

the AdWords, if we've got one of these positions.

If we've got number one position here in AdWords, wouldn't that be even better than

So if we just go back to this, so we can go from 10% to 21% in the top organic position.

Meaning, going from here to here, wouldn't going up here be even better?

This is what organic vs paid actually looks like from a search point of view.

What this is telling you is that the organic positions by far, get most of the clicks,

so let's just be clear about what this means.

This position by far gets most of the clicks.

People, when they search, have learned whether they think about it or not, to ignore these,

because the know they are ads, and they'll typically go straight to this position and

You still win if you're here and you still win if you're here but you're not really

winning when you're down there, so you got to get into one of these three positions and

So what's the relative difference if we're talking about, if you're here in, say position

three, or you're in one of these positions?

Is it better to be up here with AdWords and spend money on AdWords than being in position

As you can see, it's a tiny fraction that AdWords gets compared to the organic positions.

Position 3 is getting 7%, how many clicks does the top position in AdWords get?

That's any one of those paid search items not necessarily the top one.

94% of people click on natural search or the organic rankings.

So, no AdWords we've blown that one out of the water.

AdWords is definitely not the place to be if, you can get into organic ranking, if you

can get in position 1,2, or 3 in the organic search results.

That's how we did it is we got them into the top positions in the organic search results.

Well, let's start with what was previously happening.

The previous agency that worked with them, tended to produce an awesome report.

There's a lot of companies out there that will be familiar with this, and it was a 22-page

beautifully produced report with lots of graphs and all kind of interesting to statistics

But what they saw over time was a decrease in sales and a decrease in ranking.

So, if that sounds familiar to you, you should talk to us.

The key thing to understand here is that a small part of what most companies do, tends

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Eコマース商品ページレベルのSEO事例 (Ecommerce Product Page Level SEO Case Study)

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