Name: クラフト大麻は大麻に対抗できるのか？ (Can craft cannabis compete with Big Marijuana Marijuana)
Uploaded: 2021-01-14T08:34:32.000Z
Duration: 8 min 48 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

JUDY WOODRUFF: Next, we come back to our series the Green Rush.

Now that adult marijuana use is legal in California, the state government is starting to write

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new rules to treat marijuana growers someone like winemakers and allow areas to be considered

The hope is that, by doing so, it could provide a lifeline for small farmers.

Business and economics correspondent Paul Solman has the story.

It's part of his reporting, Making Sense.

PAUL SOLMAN: In Mendocino county, California, Swami Chaitanya announces his presence...

PAUL SOLMAN: ... to Ganesh, Hindu God of, among other things, good luck, who presides

over the crop Swami grows to produce Swami Select, his patented marijuana brand.

SWAMI CHAITANYA, Swami Select: All the potency is in the female plants.

PAUL SOLMAN: So why do you have the males here?

SWAMI CHAITANYA: Well, because we don't know which is which yet.

At a certain point, each plant will declare, what's your gender declaration, right?

So, they -- and they change from time to time.

PAUL SOLMAN: So cannabis is gender-fluid?

PAUL SOLMAN: California's marijuana market has itself been pretty fluid of late.

Swami's been growing for years at his remote ranch.

But he went legit, and legalization brought costly regulations and taxes, which his black

And new industrial-scale rivals have economies of scale that lower their costs.

So how can a small legal grower like Swami possibly compete?

SWAMI CHAITANYA: The place you want to be is on the high end, not just quality, but

something about your style, something about your story.

And you make it a small batch, and you make that your advantage.

PAUL SOLMAN: Niche branding, as with wines and their appellations.

SWAMI CHAITANYA: So the idea is that the soil that a crop or a product grows in creates

something in that product which is unique, and if you grow it anywhere else, it's not

PAUL SOLMAN: French wines are classified by location, grape variety and winemaking practices.

Swami claims to produce the champagne of pot.

SWAMI CHAITANYA: If you take a bottle of sparkling wine from Spain or anywhere else, and compare

it to a Veuve Clicquot or a Dom Perignon, it's going to be different.

The wine, the product is an expression of the soil it comes out of and the culture and

skill of the people who make the product.

PAUL SOLMAN: At Alpenglow Farms in Humboldt County, the cannabis flourishes near waterfalls

CRAIG JOHNSON, Co-Owner, Alpenglow Farms: This is our signature strain.

We have bred these over the past 15 years for our site and our location and our climate.

PAUL SOLMAN: This specific environment is what French winemakers, and now California

Craig Johnson is shooting for a southern Humboldt appellation.

CRAIG JOHNSON: Industrial America is not producing what we produce.

You're not seeing rows of greenhouses here.

We have regenerative growing practices, which are above and beyond sustainable and organic

So this is the Internet of the Earth right here, these long fungal strands.

You peel back that cover crop and there's worms and biology.

The checks and balances of nature, we try to keep in tune with.

PAUL SOLMAN: And thus the entire culture of cultivation is what makes his premium products

CRAIG JOHNSON: So this is extract from our flower, Blood Orange Kush, that was grown

This is extracted by a company called Chemistry.

You can think of it as a grape grower-winemaker relationship.

CRAIG JOHNSON: Yes, so this would be summer 2018, Southern Humboldt County, Alpenglow

PAUL SOLMAN: Of course, the business model wholly hinges on consumers caring where their

cannabis comes from, and willing to pay up for it.

Craig and wife Melanie are betting they will.

MELANIE JOHNSON, Co-Owner, Alpenglow Farms: There is a strong resurgence for family, family-owned,

People want that experience of knowing where their food comes from, where their medicine

And I feel that, as a small farmer, we will always have that niche.

We may not have a million people, but we will have enough people.

CRAIG JOHNSON: We have a little bit of cloud cover this morning.

PAUL SOLMAN: In order to find their people, the Johnsons brand-boost every day, on Instagram

CRAIG JOHNSON: My goodness, I wish you guys could smell that.

We have people popping up live from Israel, Uruguay, New York.

I want them to have an image of this site, this area, and have a...

CRAIG JOHNSON: ... a connection to the plant.

PAUL SOLMAN: The Johnsons are, of course, aware of the very different image of where

MAN: I have been shot at, beaten, kidnapped three times.

PAUL SOLMAN: On Humboldt County's Murder Mountain.

CRAIG JOHNSON: Which is right over the ridge right there.

PAUL SOLMAN: A Netflix documentary about the murder of a black market grower presents a

lawless, violent image that Humboldt farmers are intent on countering.

Swami, in a prior life William Winans, a '60s Wesleyan grad, filmmaker, San Francisco hippie

who spent 10 years in India, has his own angle.

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クラフト大麻は大麻に対抗できるのか？ (Can craft cannabis compete with Big Marijuana Marijuana)

scale

cultivate

sustainable

commodity