Firefox OS phones are the world's first phones based on Web technologies and new Web APIs

from Mozilla.

They enhance the overall smartphone experience by enabling developers and users to have great

applications and content, so that these experiences can be used across various different platforms.

Today we're going to demonstrate the new Firefox OS phone from LG, the LG Fireweb.

The first thing you'll notice is the large 4-inch screen and the same handy lock screen

as the other Firefox OS devices.

You can select the camera and take photos right away or unlock the phone and go directly

to the home screen.

When unlocking the phone, you'll notice that adaptive app search is now front and

center on the homescreen - more on this later.

The first app I will show you is the Firefox browser.

By opening the browser, you will see that there are top sites, sites you've visited

previously for easy access.

You also have the ability to bookmark your favorite sites by clicking on the star icon.

On the top right, you'll notice there's another icon you can click on to access different

tabs and create new tabs, so you can easily navigate between different content.

Just like any smartphone, there is a dialer you can easily contact and call your favorite

people, friends and family.

Then, by clicking on the contacts, you'll see that you have contacts you can import

directly from Facebook.

Simply log in with your credentials and select all your friends or a few friends and import

them into the device.

If you look at what I have here,

I already selected a few friends but I can go in and easily update them,

remove one of my friends here, and add two more, I've updated my contacts very easily.

From here, I can view their profile photos, their birthday, email them or send them a

message.

People love taking photos, so we spent a lot of time building a camera application that

is easy to use.

The LG Fireweb is the first Firefox OS phone to come with a built-in LED flash. The phone

also has a 5MP camera providing good size images for printing.

You'll also notice that when you take a photo

the camera will focus on the object you are shooting, before capturing the image. Another

first for a Firefox OS phone.

After taking a photo, a can easily edit it in the gallery by pressing the gallery button

within the camera app.

The gallery opens and then I can go back to the photo I just took, tap on it, and now

I have the ability to make different edits.

I can change the exposure for photos that are too dark or too light.

I can crop the photo as well, so I can focus on a given area. I'm also able share the photo

via email, via Bluetooth, as well as I can tweet this photo to all my friends.

Everyone loves being able to find their location as well as search for different locations,

and we think that's really important.

We've worked with HERE Maps to enable the location experience

For example, type in San Francisco and it pops up and you have the ability to click

on it and it gives you photos of the city,

gives you reviews of different places, restaurants and sights, and you also have the ability

to get directions from, say San Francisco to Mountain View.

Here you can see the directions between these two locations

and you can click on different views such as a satellite or a traffic update view, as

well as see public transportation options.

Gaming is hugely popular with smartphone owners,

so people who buy this LG Fireweb, will be pleased to know it comes preloaded with the

hugely popular game, Cut The Rope.

Of course there are many other games and apps available from the Firefox Marketplace.

You can go into the Marketplace and search for games, different types of apps and interests

that you have.

One of the examples you can search for is Time Out, the popular travel app.

By searching for it, you can get a description of the app, as well as reviews.

Here I can actually install the app and it will show directly on my home screen, and

I can then go to the home screen, launch it and use it right away. And as you'll see

I don't need to be online to use it.

In addition to the Marketplace, the Web is filled with great content and web apps.

We've made these available to users really easily using the adaptive app search.

When you hit the home button in Firefox OS,

you will see a search box in which you can type in a query and it will offer a selection

of apps that you can launch instantly or install on your home screen for easy access.

Say I want to go out with my friends to a restaurant and grab dinner. By typing in sushi,

for example, it returns many different apps

What's great about this, is I don't have to install the application or download it.

I can instantly get my app and it adapts to my phone experience as well.

I can learn everything about sushi I want. It doesn't necessarily have to be about the

restaurants.

There are many other apps to choose from.

This is a new operating system from Mozilla based on web technologies, so go out and enjoy

it. It gives you a personal experience with great performance that you'd want in a smartphone.