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Actor and vegan activist, Joaquin Phoenix,

has been on our screen since he was eight years old.

His first every role was on the tv series Seven Brides for Seven Brothers

alongside his late brother River Phoenix.

Since then, he's had lead roles

in academy award-winning movies

including 2005's Walk the Line.

Hello, I'm Johnny Cash.

And 2013's Her.

Hello I'm here.

- Hi. - Hi, I'm Samantha.

Most recently Phoenix starred

as the iconic DC Comics Batman villain in 2019's Joker.

- One small thing. - Yeah.

When you bring me out, can you introduce me as Joker?

The role was a departure for Phoenix,

who once said he didn't feel big blockbuster movies

were fulfilling enough for him.

One role that it's always fulfilling for the three-time Oscar-nominated actor

is standing up for animals.

I've been vegan since I was three years old.

And at that age, my and my siblings

witnessed fish being killed in a really violent and aggressive way.

And it was just absolutely obvious

that that was something we didn't want to participate in,

and we didn't want to support.

Two months after the fishing trip,

Phoenix's entire family converted to veganism.

Now, even his dogs are vegan.

He rescued Soda, a large white pit bull mix

from Euthanasia 13 years ago.

During his career, Phoenix has taken many opportunities along the way to help the animals.

Just hours before receiving the first Tribute Actor Award

at the Toronto International Film Festival,

Phoenix led a protest against animal cruelty

at the St. George subway transit station.

The event tour of the train station

which was plastered with animal rights posters,

it was led by Phoenix and Anita Kranjnc,

of the vegan advocacy group, Toronto Pig Save.

The only window he had was 3:00 to 5:00 p.m. today

and he has this big awards ceremony

yet he took time out to come see Be Fair, Be Vegan Toronto,

because it's so close to his heart.

So he's the type of celebrity that uses his fame

to promote animal rights and other good causes.

Phoenix agreed with Kranjnc

that these types of ads should be in cities everywhere,

including Los Angeles where he lives.

And we'd like to see these ads

in the city centers everywhere.

Absolutely.

You'd like to see it in L.A.

Absolutely

On the opening weekend of Joker,

Phoenix attended screening of the movie around L.A.

wearing an Animal Liberation Front sweatshirt.

The faceless direct action group

is funded through donations and the sale

of merchandise such as Phoenix's sweatshirt.

Phoenix's activism isn't new though.

Back in the 90s he was raising awareness about veganism.

He started an advertisement urging the public

to save turkeys on thanksgiving

by choosing plant-based food instead.

In 2013, he appeared in an anti-fishing campaign.

Phoenix is shown underwater thrashing around

because he can't breathe, just like fish

who suffocate when they are pulled from the water.

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Phoenix also tries to convince people

top stop using animals for fashion.

Ahead of New York Fashion Week in 2018,

he appeared on a thought-provoking billboard ad

located close to the event.

He wore a vegan wool suit which was designed

by cruelty-free label Brave GentleMan.

I never knew that suits were made of wool.

I had that rationalization, well it's something

that is just taken off them and there's not a lot of abuse.

Which seems incredibly naive and that's

the nice way of saying it.

The billboard read, "Cruelty doesn't suit me."

"Wool hurts, wear vegan."

He has also spoken out against China's dog leather industry.

He described footage from an investigation into the industry

as one of the worst things he's ever seen.

Dogs are taken from the streets

in China and beaten to death.

Their skin is then turned into leather accessories

like belts and bags.

Phoenix said in a campaign video against the trade,

"Products made from dog leather are exported

around the world to be sold to unsuspecting customers."

So if you buy leather gloves, belts, or shoes,

remember there's no easy way to tell

whose skin you're really in.

If you love dogs like I do then please

never buy or wear leather.

Whether it comes from a dog, a cow, or any other animal.

He's still starring in campaigns.

He appears on the New York City billboard

with the tag #endspeciesism.

The image shows Phoenix with a chicken,

whose eye is positioned just over his

so that both appear aligned.

He said about the campaign, "When we look at the world

"through another animal's eyes, we have to realize

"that inside we're all the same.

"And so we all deserve to live free from suffering."

Phoenix has also contributed his voice

to animal rights films.

He narrated 2005's Earthlings,

a documentary about humanity's exploitation

of animals for economic gain.

The film, written and produced by activist Shaun Monson,

looks at exploitation in the pet, food, clothing,

and entertainment industries as well

as in scientific research.

Animal trainers would like for the public to believe that animals

are coaxed into such behaviors with the promise of rewards.

But the truth is the animals perform

because they fear punishment.

The idea was to try a different approach

so it wasn't just horrible footage

over and over and over again.

But to try to sort of logically speak to people

and say okay look, how come we cultivate

love and compassion here for this being

but in the same breath have a total attitude

of aggression toward this being?

Phoenix also narrated parts of 2018's Dominion.

Similar to Earthlings, the film co-produced by Monson,

explores the way in which humans and animals interact.

It looks at how animals are exploited for human benefit.

The movie is so disturbing. some viewers

are unable to watch it in it's entirety.

According to the Daily Mail, one social media wrote,

"Got six minutes into Dominion

and that's all I could cope with."

Another added, "I believe it should be

compulsory viewing for all omnivores."

Some said they felt sick while watching.

And others said that although they found it difficult,

they forced themselves to watch the whole thing.

The film combines footage from hidden,

handheld, and drone cameras.

It shows never before seen footage

to convey how terrifying the empire

of animal agriculture really is.

A number of other celebrities helped to narrate the film,

including Sadie Sink, Kat Von D, Sia,

and Phoenix's fiance Rooney Mara.

Mara and Phoenix met on the set of Her but fell in love

during the filming of 2018's Mary Magdalene.

Mara is also vegan and passionate about animal rights.

She loves sustainable, cruelty-free fashion.

So much so that she founded her own

vegan fashion line, Hiraeth in 2018.

The brand is born out of a desire

to connect shoppers with the items they're buying.

Mara told Vogue in 2018, "In fast fashion,

"you can find faux leather boots that are really cheap,

"but while it's cruelty-free in the animal sense,

"I didn't necessarily know where those things were made,

"or if they were cruel towards humans.

"I didn't want to compromise on either thing