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  • It's been about a decade since the last financial crisis,

  • yet this industry has never been bigger.

  • Legislation that was meant to better regulate its largest players

  • has hurt its smaller ones,

  • resulting in most of the industry's assets to be controlled by the top one percent.

  • They've become too big to fail.

  • I'm not referring to big banks,

  • but the world of Big Agriculture.

  • As a public health practitioner

  • who has worked with small-scale farmers in Rwanda

  • and now as a small food business owner

  • who sits at the intersection between our consumers and producers,

  • I've been exposed to one of the most

  • ecologically and economically intensive industries in the world,

  • and throughout my work,

  • I've witnessed a chilling irony.

  • Our farmers, who feed our communities, cannot afford the very foods they grow.

  • Today, a handful of corporations continue to consolidate

  • the entire food supply chain,

  • from the intellectual property of seeds to produce and livestock

  • all the way to the financial institutions who lend to these farmers.

  • And the recent results have been rising bankruptcies for family farms

  • and little control for those who are just trying to survive in the industry.

  • Left unchecked, we will head into another economic collapse,

  • one very similar to the farm crisis of the 1980s,

  • when commodity market prices crashed,

  • interest rates doubled,

  • and many farmers lost everything.

  • Fortunately, there's a very simple, three-part solution

  • you can be part of right now

  • to help us transform our food industry from the bottom up.

  • Step one: shop at your local farmers markets.

  • Buying from your local market

  • and subscribing to a community-supported agricultural produce box,

  • better known as a CSA,

  • may be the single greatest purchasing decision you can make

  • as a consumer today.

  • Last year, American farmers made the least they have

  • in almost three decades,

  • because they now own fewer parts of the supply chain

  • than ever before.

  • Under exclusive contracts with Big Ag and big box stores,

  • farmers are not offered a fair price for their goods.

  • In fact, the average farmer in America

  • makes less than 15 cents of every dollar on a product that you purchase at a store.

  • On the other hand, farmers who sell their goods at a farmers market

  • take home closer to 90 cents of every dollar.

  • But beyond taking home a larger share,

  • farmers use markets as an opportunity

  • to cultivate the next generation of agriculturalists

  • who shepherd our farmlands and our pastures.

  • In our fight against climate change, we need them now more than ever

  • to promote and preserve diverse land use.

  • When multigenerational farms are lost to Big Ag consolidation,

  • our communities suffer in countless ways.

  • Rural America has now jumped above the national average in violent crime.

  • Three out four farmworkers surveyed have been directly impacted

  • by our opioid epidemic.

  • Now oftentimes disguised as accidents,

  • farmer suicide is now on the rise.

  • Step two: shop at your local farmers markets.

  • (Laughter)

  • Produce from a large retail store is harvested before it's ripe

  • to travel more than a thousand miles before it ultimately sits on your shelf

  • roughly two weeks later.

  • Alternatively, because most farmers markets

  • have proximity and production requirements,

  • farmers travel less than 50 miles to offer you local produce

  • with minimal packaging waste.

  • With the advent of online grocers and trending meal kits,

  • consumers are increasingly disconnected

  • with their farmers and the economics of food production.

  • Since the rise of the smartphone revolution,

  • direct-to-consumer goods have stagnated.

  • While local and sustainable foods have been trending for almost a decade,

  • terms like "healthy" and "natural"

  • have no legal framework in the United States.

  • Your best bet for fresh, nutrient-rich foods

  • without the marketing jargon?

  • Go to your farmers market.

  • Buying local is not a new idea,

  • but turning it into a habit in today's world still is.

  • If we want to avoid the high costs of cheap food,

  • protect our environment,

  • rebuild our communities

  • and save our farmers -- literally --

  • we're going to need to vote with our food purchases.

  • The success of our food systems is directly attached to us.

  • If we want to break up Big Ag's hold on our food supply chain,

  • then we're going to need to connect with our farmers.

  • We're going to need to rebuild relationships

  • with the hands that feed us three times a day.

  • Plus, two more for snacks.

  • Come on.

  • With a government online database of more than 8,600 farmers markets

  • across the country,

  • you can easily find the nearest one to you.

  • Just think of yourself as an investor in food,

  • where your purchasing power helps create a more equitable society for everyone.

  • Oh!

  • Almost forgot step three,

  • which may surprise you:

  • shop at your local farmers markets.

  • (Laughter)

  • Thank you.

  • (Applause)

It's been about a decade since the last financial crisis,

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TED】モハマド・モダレス:あなたが地元のファーマーズマーケットで買い物をした方がいい理由(あなたが地元のファーマーズマーケットで買い物をした方がいい理由|モハマド・モダレス (【TED】Mohammad Modarres: Why you should shop at your local farmers market (Why you should shop at your local farmers market | Mohammad Modarres))

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    林宜悉 に公開 2021 年 01 月 14 日
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