Name: 説明者。ディスラプターになる方法 (The Explainer: How to Be a Disruptor)
Uploaded: 2021-01-14T08:21:33.000Z
Duration: 2 min 4 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

How does a small, young company beat an industry giant

Through what Harvard Business School professor Clayton

Big players focus on sustaining innovation, upgrading

existing products and services to attract

But soon they start to ignore all the regular customers who

That's where the entrepreneurial company jumps in

The big guys stay focused on more profitable customers

and begin to overserve, adding bells and whistles no one

Meanwhile, the disruptor improves its product

The classic example is the steel mini mills

which first produced low-quality rebar, then moved

from the large mills that had been dominant.

More recent disruptors include makers like Toyota and Hyundai,

which launched with economy models then added

The only way for industry giants to fight back

is by launching their own disruptive innovations.

as a separate unit with a different business

segment customers by job, not by product, market size,

or demographics; and develop basic, low-cost ways

with Crest White Strips, a cheap, do-it-yourself

alternative to an expensive dental service.

Disruptive innovation creates new markets

To achieve growth in a fast-changing world,

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説明者。ディスラプターになる方法 (The Explainer: How to Be a Disruptor)

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improve

treat

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