♫ Chili's baby back ribs

No one, not myself, no one at Chili's, heard the piece

of music after it was done and thought this

is going to be around for 20 years.

I thought it'd be gone after six weeks.

♫ I got my baby back ribs

- [Man] Yeah, if you want, you can have one.

- Yeah, you know, I haven't eaten one.

Why start now?

My name is Guy Bommarito.

I'm an Advertising Creative Director and Copywriter,

and the one responsible for the Chili's

Baby Back Ribs jingle.

Barbecue sauce.

Most everybody's grown up with jingles

and I guess the older you are the more jingles

you remember because it used to be, you know,

the heart and soul of the entire industry.

And so by the '90s when this song was written,

jingles had gotten to a point where they were

the lowest common denominator form of advertising

and everybody avoided them 'cause they were

typically annoying and, uh, um, unpleasant.

We did it because the client insisted on it.

We never would have done it otherwise.

I was so embarrassed to take the assignment

back to my creative department that I just wrote it myself.

♫ Doo-Doo-Doo-Doo-Doo-Doo

♫ I want my baby back ribs

People would either say that's my favorite song,

I love it, or they would say if I hear that song

one more time I'm going to stick a fork in my eye.

When the song first started taking off,

my biggest concern was, “I hope that's not

the only thing in my obituary.”

I hope that I do something else, you know,

that surpasses that.

Because I really don't want to be known

as the guy that did Baby Back Ribs song.