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  • Pinterest just went public. At

  • IPO, it was valued at $10 billion.

  • So what is Pinterest and how does it make money?

  • Pinterest was started in 2010 and it's the creation of Ben Silbermann and

  • Evan Sharp, who are ex-Google ex-Facebook techies.

  • What they created is a social app that lets folks bookmark images that

  • they find around the internet.

  • Pinterest is an online social network where users can bookmark images they

  • find online by pinning them to their boards, which can range from recipes,

  • to weddings, to home remodeling.

  • Then users can share their boards with friends or all Pinterest users.

  • Users find new ideas by following friends, influencers and brands, or

  • simply by searching Pinterest's large user base.

  • Pinterest has 265 million monthly users and it's a group of users that is mostly women.

  • So it's not a very diverse group, but it is pretty favorable for

  • advertisers who are trying to reach consumers who are going to spend money.

  • Pinterest makes money from all those users in one simple way: advertising.

  • Like most consumer-facing tech companies, Pinterest makes money from

  • advertisements. So its real challenge in this space is competing against

  • Facebook and Google which basically control the digital advertising market.

  • Pinterest sells promoted pins to advertisers, making three dollars per user last year.

  • Advertisers pay for an ad to surface in their desired audience's home feed

  • or at the top of search results.

  • These promoted pins appear in a variety of formats: a standard still image

  • pin, small or large video, a promoted app, or an image slideshow.

  • Pinterest also has hundreds of retail partners like Ulta Beauty, Lowe's

  • and Wayfair.

  • Shopping ads invite users to click-to-buy and can appear in users' feeds

  • when they're in one of those partners' stores.

  • For the most part, Pinterest users go on the app when they're planning some big sort of event.

  • So maybe they're doing a house renovation, they're planning their wedding,

  • they're going on a big trip.

  • That's when they turn to use the app.

  • So it's not the kind of app that you open on a daily basis.

  • However when you are using it, it's because you're probably very likely to spend money.

  • Pinterest's value at IPO is down from its last private valuation of $12 billion two years ago.

  • For 2018 Pinterest made about seven hundred fifty six million dollars in

  • revenue which is pretty good it's almost at $1 billion and they've shown really good growth.

  • However in 2015 there were projections that came out that had them making about $2.8 billion in this past year.

  • So they are making money.

  • However they haven't reached the potential that some folks thought it had.

  • Pinterest took off with rapid growth in 2012 but expansion has tapered off,

  • largely because of what employees told CNBC is a work culture that's slow

  • when it comes to making decisions.

  • I spoke with 20 former Pinterest employees and they described to me the

  • culture. It's one where folks are very nice to each other.

  • So it's a very cool place to work, however things get done very

  • slowly. One former person told me that it's done at a glacial pace.

  • And that's because rather than giving folks direct feedback, they're

  • essentially just doing meeting after meeting to just get everyone to buy

  • in on a project before they move forward with it.

  • Pinterest is part of a big wave of tech companies expected to go public this year.

  • It's listed as "PINS" on the New York Stock Exchange.

  • The thing to take away with Pinterest is that although the company isn't

  • growing users or revenue at the fastest pace, they aren't running into

  • scandal. They are very deliberate about everything that they do and once

  • they commit to it, they go full force.

Pinterest just went public. At

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Pinterestの稼ぎ方 (How Pinterest Makes Money)

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    Chloe Chen に公開 2021 年 01 月 14 日
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