my channel name is MKBHD, and the theme is tech videos

テクノロジー製品がテーマのチャンネル 「MKBHD」を運営しています

anything from smartphones to cars to TVs

[コラボで視聴者層を拡大]

anything with an 'on' button.

コラボの主な目的は 協力してこそ実現できる良い動画を作り

I think the main point of a collaboration is

互いの作品と視聴者を共有することです

to make the video better

共通部分が多すぎるチャンネルと コラボするのは避けるようにしています

to bring something into the content that couldn't otherwise have been there

視聴者にとって 得るものが少なくなりますから

and hopefully share their work with my audience

でも いつものトピックから 離れすぎるのも考え物です

and my work with their audience.

ちょっと共通部分があると 良いコラボができるでしょう

Like, if you made a Venn diagram of my channel

最初は動画のトピックを選んでから コラボ相手を選ぶとよいと思います

and the channel of someone I'm looking to collaborate with

新しい電気トラックの動画を作ったんです

I don't want it to be too much of an overlap

そこで 詳しい友達に登場してもらいました DIYのチャンネルを持っている友人です

or one circle inside the other

僕が知らないことをしゃべってくれて おかげで良い動画になりました

because the audience would probably have already gotten that perspective

たくさんのクリエイターを呼んだ動画は おもしろく仕上がりました

if they already watch this channel.

各クリエイターに興味を持った視聴者が 彼らのチャンネルを訪れたので

But you don't want it to be completely separate

視聴者にも参加クリエイタ―にも 意義があるコラボになりました

because then you're sort of losing the connection to that topic.

コラボスタイルは相手によって変わります

So having a slight overlap

異業種の有名人へのインタビューでは 彼らのために何をできるか考えますが

that's the perfect opportunity to see if you can collaborate with that person.

質問を新鮮に感じ 面白い話をしてくれることが多いです

I think it often first helps

クリエイターとのコラボでは お互い撮影に慣れているので

to pick a video topic and then chose the collaborator.

気楽に質問や意見交換ができます

So, I did a video about a new electric truck.

近所にコラボ相手は2人ほどいますが

I have a friend who's really into trucks already

大多数は他の地域にいるので 現地に出向くか 映像を送ってもらいます

and makes his own videos and does a DIY-style channel

先輩にあたるチャンネルに連絡するときは 自分の専門を伝え動画を見てもらいましょう

so I had him talk about it because that's something I couldn't speak to.

自分が相手に何を提供できるかを伝え

They can say things that I wouldn't have known to say

互いに補い合えることを 知ってもらうことが大切です

and that helps the video.

良い動画を作り それを見た人が コラボしたくなるというのが理想です

And, a recent video where I had a bunch of different YouTubers

有名チャンネルにコラボを持ちかけるには ソーシャルメディアも便利です

in the video

自分の視聴者が提案を 後押ししてくれる場合もあります

was really entertaining and exciting and it made that video better

そこがメールとの違いです

and also each one of them had their own voice and style and perspective

イーロン･マスクへのインタビューも Twitterでユーザーを巻き込んで実現しました

that would make you want to go watch the rest of what they do

実証された方法です

so it was kind of a win-win.

コラボの評価方法は２つ

The audience got a better video

１つは数字を見ること もう１つは実際の動画を見ること

and each of those creators who participated

視聴者が楽しんで互いのチャンネル間に 行き来が生まれたことが数字でわかればベスト

got some people also going to watch the rest of what they did.

でも最大のメリットは コラボのおかげで良い動画が生まれること

The style of the collab changes based on who's involved.

単純に「あの人と動画を作った」 という喜びも大きいですね

I've interviewed Elon Musk, I've interviewed Kobe Bryant

[クリエイターアカデミー]

and you often think like

"What could those people possibly get out of me interviewing them?"

But they often get to tell their story

in a way that they haven't been asked about before

or haven't had the opportunity to share before.

The other side of it is when I'm just talking with a creator

that's the easiest type of video

because they can riff on something forever

they're good on camera

they can ask me questions

I can ask them stuff.

I've only had maybe One or two creators in the area

to collaborate with.

So almost all the rest of them are people in different regions

where I'll either travel to them or have them submit a clip.

So, I guess if you're a newer channel

looking to reach out to other, more established channels

"Look, I have this expertise here, I would really love to help you

"or to give you this bit of content here

"but also, maybe check out my previous videos

"maybe you like something you see here

and you want to bring something I haven't mentioned into the picture."

So, make your own videos as good as you can

and then ideally, it speaks for itself

as far as people wanting to collaborate with you.

A practical suggestion

as a small creator to reach out to big channels for a collab

is, obviously there's email, but also social media works really well.

I think just tweeting at someone or getting in touch via social

looks very different, especially if your audience backs you up

or they say "Hey yeah, I'd also like to see that."

That looks very different in someone's radar than an email does.

That's actually how I got Elon to agree to an interview.

I tweeted at him

there were obviously people seeing that tweet and replying

and they got into that, and he agreed.

So that's definitely something that works.

You can look at a collab two ways after the fact.

You can look at it on paper, and the numbers

and you can look at the final product

the actual video.

Obviously on paper you want to see that the audience enjoyed the video

that they got to see it

and that maybe people from your channel went

and viewed their video and subscribed to their channel

and vice versa.

You also kind of just want the video to end up

better than it would've been if they weren't involved.

So that's more a sentimental idea of a collab

but I want to look back and say, "I'm glad I brought them in"

or "I'm glad I went to his studio," or "I'm glad I had them in a Q&A."