when an employer or a potential investor asks you to tell them about yourself.

It's not easy.

So, we thought we'd come to one of the world's biggest startup events to get some elevator pitch tips.

Here we tracked down three entrepreneurs who have successfully started their own companies

and who have mastered the elevator pitch.

Hi I'm Michael Pryor. I'm the co-founder of Trello.

My name is Viola Llewellyn and I'm the co-founder and President of Ovamba Solutions Inc.

My name is Michael Bodekaer. I'm the founder and Chief Technology Officer of Labster.

The first thing I think about when I do the elevator pitch is to keep it really short and sweet.

We talk about how we are going to solve a problem, make a lot of money, and mitigate risk.

Identify the pain that you're solving for the person.

My problem as a pitcher and yours as a startup is the same.

Crystallize your idea in your mind and be absolutely sure that you know what you're talking about.

I reworked my pitch.

Practice, practice, practice.

I started over and used a simple example of something that made sense to them every day.

Use some form of analogy that allows the investors to

very easily and quickly understand what you're working on.

Paint the picture.

Explaining your product in terms that people use every day is going to make it much more approachable.

Be willing to pivot.

I often find that I adjust the pitch a little bit to each and every audience.

Put in all the energy, all the passion that you can into your speech.

The best pitch is a personal pitch.

What investors really care about is hearing and feeling

how passionate and excited you are about your idea.

My name is Viola Llewellyn. Here's my business card.

Hey everyone, it's Elizabeth. Thanks so much for watching.

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Bye for now!