WE WANT TO HAVE YOU BACK

FOR THAT.

THANK YOU SO MUCH.

LAUREN: SWITCHING GEARS TO TALK

THEIR LARGEST AND MOST EXPENSIVE

WATCH WHICH NOW DOUBLES

LETS BIG IN LIEU OF

DISRUPTIVE TECH

RESEARCH.

GOOD MORNING.

I WANT TO START WITH A

WATCH.

LISTEN TO AT THE

COMING'S CHIEF OPERATING

OFFICER HAD TO SAY ABOUT

IT.

>> ALL REPORTING,

CLASSIFICATION, NOTICE,

SYMPTOMS ARE STORED IN

THE HEALTH APP IN A PDF

RHYTHM SIMILAR TO A LEAD

LAUREN: IS A GAME CHANGER

BECAUSE NOW YOU HAVE AN OLDER

DEMOGRAPHIC THAT MIGHT BE

BROUGHT INTO THE WEARABLE

BECAUSE THEY CAN GET AN EKG AND

WORK WITH THEIR DOCTORS BY

WEARING THE WATCH AND APPLE IS

WILLING TO WORK WITH REGULATORS.

>> IT'S A POTENTIAL

BREAKOUT AND MAYBE THE

SURPRISE OF A COMPLETELY

BORING EVENT BECAUSE IT

COULD MOVE THE WATCH

FROM A NICE TO HAVE IT

TO A NEED TO HAVE DEVICE

WE HAVE PEOPLE THAT

MIGHT BE THINKING THEY

AN ANXIETY ATTACK.

LINKS HAVE TO BE WORKED

OUT, BUT I BELIEVE THIS

CHANGES THE DYNAMIC FOR

THE WEARABLE SPACE AND

PREP ON PARTICULAR AND

INVESTORS THOUGHT COMING

RIGHT AWAY.

YOU SAW THEY RESPONDED

BY SELLING OFF SHARES OF

FITBIT WHICH I THINK

WILL PROVE TO BE A

ONE-HIT WONDER AND GOD

LAUREN: PEOPLE MIGHT GET AN

ANXIETY ATTACK ABOUT SOME OF THE

PRICE OF THE NEW IPHONES

RELEASED.

AND WHILE THAT'S

CONSIDERABLY LESS THAN

THE MOST EXPENSIVE ONE

AT 11 OR 1200, IT'S THE

COST OF ENTRY AT 749,

HIGHER THAN IT'S EVER

BEEN.

HUNDRED DOLLARS HIGHER

THAN IT'S BEEN.

WHAT DOES THAT MEAN TO

SHAREHOLDERS?

THERE ARE BIGGER SCREENS

AND BIGGER PRICES SO WE

WILL SEEK THE STAGES FOR

THE HIGHEST AVERAGE SALE

PRICE PER DEVICE WITH

STRONG DEMAND THAT WILL

DRIVE UP RECORD REVENUES

REVENUE FOR APPLE.

WATCH THAT BECOMES THE

LAUREN: DO YOU KIND OF CALL THE

EVENT BORING, BUT THE BORING

EVENT YESTERDAY, IS IT ENOUGH TO

MAKE INVESTORS DISMISSED TRADE

CONCERNS BECAUSE APPLE IS

WORRIED ABOUT A POTENTIAL TRADE

WAR WITH CHINA?

>> I THINK THE TRADE WAR

AND TARIFF CONCERNS

OVERHANGING APPLE ARE

WILL WIN THE TRADE WARS

AND WE WILL LOOK BACK

SIX MONTHS FROM NOW AND

REALIZE IT HAD NO IMPACT

ON APPLE.

MY DAD TAUGHT ME LONG

AGO THAT LORI

BUSINESSES, DON'T BE

FOOLED THAT THEY CAN