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  • The field that we decided to do it in, the choice we made, was music.

  • Now why music?

  • Well we love music.

  • And it's always good to do something you love.

  • More importantly, music's a part of everyone's life.

  • Everyone.

  • Music's been around forever, it will always be around.

  • This is not a speculative market.

  • And because it's a part of everyone's life, it's a very large target market all around the world.

  • It knows no boundaries.

  • But interestingly enough, in this whole new digital music revolution,

  • there is no market leader.

  • There are small companies like Creative and Sonic Blue.

  • And then there's some large companies like Sony that haven't had a hit yet.

  • They haven't found the recipe, no one has really found the recipe yet...

  • For digital music.

  • And we think, not only can we find the recipe, but we think the Apple brand is going to be fantastic.

  • Because people trust the Apple brand to get their great digital electronics running.

  • So, let's look at portable music, let's look at the landscape.

  • The first thing if you want to listen to music portably, you go out and buy a CD player.

  • Right?

  • That's one way to go. About 10-15 songs.

  • Or you can buy flash player.

  • You can buy one of those.

  • You can buy an MP3 CD player.

  • Or you can buy a hard disk based jukebox player.

  • These are the four choices for portable music right now.

  • So let's take a look at each one of those.

  • A CD player costs about $75, holds about 10-15 songs on a CD, that's about $5 a song.

  • You can go buy a flash player, pay about double that about $150 holds the same 10-15 songs, for about $10 a song.

  • You can go buy an MP3 CD player and an MP3 CD, which you can burn on your computer, costs about $150 but holds

  • 150 songs so you get down to $1 a song.

  • Or, you can go buy a hard drive jukebox player for about $300

  • it holds about 1,000 songs and costs about $0.30 a song.

  • So, we looked at this and studied all these, and that's where we want to be.

  • That is where we want to be.

  • And we are introducing a product today that takes us exactly there, and that product is called...

  • iPod.

  • iMac, iBook, iPod.

  • What is iPod?

  • iPod, is an MP3 music player, has CD quality music, and it plays all of the popular open formats of digital music:

  • MP3, MP3 VBR, WAV and AIFF.

  • But the biggest thing about iPod, is that it holds 1,000 songs.

  • Now this is a quantum leap, because for most people it's their ENTIRE MUSIC LIBRARY.

  • This is HUGE.

  • How many times have you gone on the road with a CD player and said,

  • "Oh God, I didn't bring the CD I wanted to listen to!"

  • To have your WHOLE, music library with you at all times is the quantum leap in listening to music.

  • The coolest thing about iPod, is that your entire music library fits in your pocket.

  • Okay?

  • You can take your whole music library right with you in your pocket.

  • Never before possible.

  • So that's iPod.

  • There are three major breakthroughs in iPod, let's take a look at each one of them.

  • The first one is, it's all for portable.

  • So if we're gonna keep 1,000 songs on iPod, and it fits in your pocket, how do we do this?

  • How do we possibly do this?

  • Well we start off with an ultra-thin hard drive.

  • We've got a 1.8 inch diameter hard drive, that's 0.2 inches thick.

  • SUPER thin.

  • And that hard drive, is 5 GB in capacity.

  • Five gigabytes, which holds 1,000 songs at 160K bit rate.

  • Which is a VERY high quality rate of MP3 compression.

  • VERY high quality.

  • A thousand songs on this 5 gigabyte drive, and we've built in 20 minute skip protection.

  • That's not 20 seconds! Twenty MINUTE, skip protection.

  • So you can take iPod bicycling, mountain climbing, jogging, you name it.

  • And you're not gonna skip a beat.

  • So, we've got this 5 GB drive that holds 1,000 songs.

  • How do we get the 1,000 songs ON to iPod?

  • We don't want to wait, so we've built in Firewire.

  • Now Apple as you know invented Firewire, we ship Firewire on every computer that we make.

  • It's built into iPod, it's the first and only music player with Firewire.

  • Why?

  • Because it's fast.

  • You can download an entire CD, into iPod in 5-10 seconds.

  • An ENTIRE CD.

  • So let's take a look at how it compares with USB.

  • Five-ten seconds for Firewire to load a CD.

  • On a USB player, you're talking 5 minutes.

  • Let's talk about 1,000 songs now.

  • On iPod with Firewire it is under 10 minutes.

  • On a USB player it is 5 hours.

  • Can you imagine that?

  • You get your USB player you want to load 1,000 songs you get to watch it for 5 hours while it loads the songs.

  • Under 10 minutes with iPod.

  • It's 30 times faster than any other MP3 player.

  • So, huge win.

  • Now, it doesn't matter how many songs you have with you, if your battery's dead right?

  • So we have built in and extraordinary battery into iPod.

  • Ten hours, of battery life.

  • And that is 10 hours of continuous music.

  • We're using a rechargeable lithium polymer battery, this is a more advanced battery than we even use in our portable

  • computers.

  • It's the most advanced battery we've ever shipped.

  • And you can recharge this 10 hour battery in one hour to 80% of its capacity on a fast charge.

  • One hour.

  • But maybe the coolest thing, is that you know Firewire, the Firewire cable that carries all the data from Mac to iPod?

  • The Firewire also has power on it.

  • And so, when you plug in to your Mac, it actually charges the iPod over that single Firewire cable.

  • So you don't have another charging cable to worry about.

  • It charges over Firewire, every time you plug into your Mac.

  • Now you might say, "Well what happens if I'm on the road

  • and I didn't bring my Macbook with me and my battery's running low? What do I do?"

  • Well, we got a really cool charger that ships as part of iPod too.

  • And this charger, has a Firewire port on it.

  • So you take your Firewire cable and plug it right into the charger and plug it right into the outlet, and charge iPod

  • where ever you happen to be, where there's an outlet.

  • So 10 hours of continuous music playback with a remarkable new battery technology.

  • Now you might be saying, "Well, this is cool, this is cool..."

  • "But, you know I got a big hard disk on my portable iBook, I'm running iTunes, I'm really happy,

  • I got Firewire on my iBook. I don't quite get 10 hours of battery life, but iBook's got better battery life than any other

  • consumer portable so, what's so special about iPod here?"

  • It's ultra portable.

  • And iBook is really portable, but this is...

  • Ultra portable.

  • [Laughter]

  • And let me show you what I mean.

  • iPod is the size...

  • of a deck of cards.

  • A deck of cards.

  • It is 2.4 inches wide, it is 4 inches tall...

  • And, it is barely 3/4 of an inch thick.

  • This is TINY!

  • It also, only weighs...

  • 6.5 ounces.

  • That is lighter than most of the cell phones you have in your pockets right now.

  • So, this is what's so remarkable about iPod.

  • It is ultra portable.

  • We didn't stop there.

  • iPod has got Apple design.

  • We've got one of the best design teams in the world, and they have done a remarkable job

  • and let me show you.

  • This is what iPod looks from the side...

  • Again, about 3/4 of an inch thick.

  • I'm gonna show you the back first, cause I'm in love with it.

  • It's stainless steel, it's really, really durable, it's beautiful...

  • And this is what the front of it looks like...

  • Boom.

  • That's iPod.

  • I happen to have one right here in my pocket in fact!

  • [Laughter]

  • There it is, right there!

  • [Applause]

  • So, this amazing little device holds 1,000 songs.

  • And it goes right in my pocket.

The field that we decided to do it in, the choice we made, was music.

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ジョブズがiPodを発表 (Jobs Unveils iPod)

  • 177 17
    Mike に公開 2021 年 01 月 14 日
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