and the company knows it's got to get this one right.

That's because Samsung's last major launch, The Galaxy Note 7, ended in disaster.

Users posted incendiary videos like this one, showing the phone capable of overheating and catching fire.

Samsung sided issues with faulty batteries, and after two rounds of global recalls,

the entire Note 7 crisis has estimated to have cost the company more than $6 billion dollars.

What's more, it may have also costed Samsung its lead in the global smartphone market.

According to Gartner, Apple share of sales edged past Samsung ever so slightly in the final quarter of 2016 by a margin of just 256,000 phones.

Before that, Samsung has beat Apple every quarter since the end of 2014.

Which brings us to Samsung's comeback attempt, the S8.

It comes in two sizes, both of which are larger than the latest iPhones.

The Samsung logo has been removed from the front of the phone to make more space to use the screen.

The S8 also comes with encrypted facial recognition and a virtual assistant named Bixby to give Samsung users an equivalent to Apple's Siri or Amazon's Alexa.

But of course there's still the question:

is it safe?

At Samsung, safety has always been our priority.

The company has been touting a new 8-point battery safety check in commercials released earlier this year.

Investors appear confident with Samsung shares trading near record high.

But Samsung faces another test later this year,

when Apple is expected to roll out the 10th anniversary version of the iPhone.