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  • Olivia Gulin: "Creating images together as never been so easy or widespread.

  • It's part of who you are, it's part of your group identity."

  • Chris Menning: "There are just scenarios in people's lives that we can all relate to.

  • People enjoy that and they pass it along, they share it, because they identify with it."

  • Patrick Davison: "With the culture that you're making and the culture that you're interacting with online

  • there is sense of universality." Mike Rugnetta: "The people who make and the people who watch are slowly becoming the same group."

  • Ryder Ripps: "We are all living in the exact same moment. It is very much about embracing pop culture.

  • Embrace it fully and uh make it something new."

  • John Kelly: "I think it really rewires the infrastructure of knowledge in cultural creation globally."

  • Patrick Davison: "collaboration is much more like a dialogue or like a discourse where one person will go do

  • everything and post that and someone will see that and go do everything."

  • Mike Rugnetta: "People collaborating to build a large body based on one form,

  • using a certain technology."

  • Patrick Davison: "And the collaboration is the aggregate of all of that, rather than everyone getting together."

  • Mike Rugnetta:" 10 people getting together to make one really funny rage guy comic - that never happens."

  • Patrick Davison: "But you've got 10 people making #$%^ ones until the 10th person makes a great one."

  • Chris Menning: "In about 2008, this four panel comic became really popular

  • on 4chan and it just illustrated the effect on back-splash while taking a poop.

  • it's silly it's uh... irreverent but it's something that probably every

  • single person can relate to. More people had their own common experiences

  • that they can share and they used that last frame, that screaming guy with seven Fs and twelve Us

  • as the punch line for their own common experiences and so it's

  • just become this massive massive medium. Literally hundreds of different faces

  • that are used and hundreds and thousands of iterations of people creating their

  • own comics using these same tools and they're even handfuls of websites that try

  • to make the process of making a rage comic easier, but it's become

  • something bigger than that. What you do with it is self-expression, engaging with

  • other people, communicating, creating things together. Everything that creative

  • people seeking to do in real-life they convey emotions that are sometimes really hard

  • to put into words but much easier to convey as just a single panel."

  • Olivia Gulin: "Miku Hatsune associated with the particular voice of the vocaloid sound package.

  • It labelled her as a virtual popstar.

  • You use the software to make music.

  • 'Nya nya nya' is a song

  • made using the Miku Hatsune vocal. It originally became popular on Nico Nico Douga, which is the Japanese equivalent of YouTube.

  • It's a pretty repetitive song, pretty fast-paced, featuring the phrase 'nya'

  • over and over and over again

  • which is the sound a cat makes in Japanese. Kind of like meow.

  • This guy named PRGuitarman made an animated gif of a pixel art cat with a pop tart body

  • and a rainbow behind him and stars bursting in the background.

  • People started sharing pop tart cat on Tumblr. At some point, a YouTube user

  • decided to take the pop tart cat and the 'nya nya nya' song and put them together. The marriage of them together was kind of a cute overload.

  • (song plays)

  • Millions of people watched it on YouTube, obviously and lots of remixes happened.

  • One thing that was popular was the Nyan Cat song mashed up with a Slipknot video. Fan art of Nyan Cat turned up in all

  • sorts of different places.

  • Things move back and forth between

  • different countries all the time.

  • It is so easy to. And Nyan Cat is one of them."

  • Ryder Ripps: "Dump.fm is a website that myself and Scott Ostler started in late 2009

  • with the predication

  • that it was for artists and the content was primarily gifs.

  • The purpose of an animated gif is to make something that is to the point, fast, can be shared really easily.

  • It is a visual sound byte.

  • That's the best way I can put it, you know.

  • It's a little piece of an instant.

  • These gifs are a reflection of pop culture.

  • It used to be if you didn't like what was on the radio or you didn't like the way

  • most people dressed, you had to counter it.

  • The standpoint is, to me, a very old model thing. And I think a new model is to embrace it fully,

  • but be subversive and funny and re-contextualize it.

  • Take an element of pop culture and juxtapose it, rehash it,

  • create a mash-up so to speak and have it

  • become yours. And own it.

  • i never i guess made a distinction between art

  • on the internet and art

  • in the real world. We're having a generation of younger people who only make stuff on the computer.

  • We get in the space together

  • from all over the world and we're all seeing eye to eye."

  • John Kelly: "There's always avant-garde cultural producers.

  • Those, however, have traditionally been constituted in major cosmopolitan cities.

  • What i think is different with the internet is that you still have pockets of avant-garde ,

  • cultural creation, innovation

  • but they're no longer location based necessarily.

  • But they can be contained in certain centers on online space. If you look at the emergence in the last few years of meme culture

  • this kind of meme form tends to move very quickly

  • in certain online pockets.

  • They are often going there to get away from mainstream culture, but what they're doing there now can radiate out

  • and back to mainstream culture."

  • Olivia Gulin: "People are just making stuff on their own accord and it's growing

  • it's going to become a thing and people will ignore it after a point."

  • Mike Rugnetta: "Every single piece of content that a user on the internet makes amounts to a certain amount of self expression."

  • Ryder Ripps: "I really want to see an image that I never thought I'd see before. On the internet, that is happening all the time."

  • Chris Menning: "It is cultural expression. We can see themes about where humanity is at.

  • Where people are at."

  • Olivia Gulin: "They are definitely sharing ideas, definitely creating stuff that hasn't been created before."

  • Patrick Davison: "Except now we have all these opportunities to find out about them and to see these weird, crazy, amazing things."

  • How do you make a meme? Step 1.

  • You don't. We'll do a case study. Let's first look at things that are extremely popular

  • and then you can decide when you decide that you want to make a meme whether or not

  • these activities that you would like to engage in.

  • So. Number one.

  • You need a cat. Take some pictures of it.

  • See what happens.

  • Other options. Your butt. Or boobs.

  • I've you've got big ones or just any ones. At all.

  • Twelve year olds! If you've got a twelve year old, load that kid up with Mountain Dew and leave them alone in a room

  • with three computers and some crayons.

  • If you just go to Reddit and post a bunch of the same picture over and over and over again now

  • that will work.

  • If you just make twenty different accounts for yourself on any given service, just load something

  • and use them all to like something. Just like button that. Just like it.

  • And there you go. Then you are very popular. On the line.

  • i think we also sometimes don't take this question seriously

  • because

  • the vast majority of people who want to know the answer to this question are

  • people who

  • want to know with answer for one reason and that reason is to make money. People

  • can see that coming a mile away and so that's one reason we say don't.

  • As a user if you're interested in making like a new joke form

  • make something funny and post it somewhere

  • and

  • you know if it gets noticed it gets noticed

  • and if not, try again!

  • If you make something that can be repeated

  • and then you upload it to the internet

  • even if you just you know email it to ten friends

  • like congratulations

  • you've made a meme. We'll see how successful it is, but

  • you've made a meme.

Olivia Gulin: "Creating images together as never been so easy or widespread.

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ビジュアルカルチャー・オンライン|オフブック|PBSアーツ (Visual Culture Online | Off Book | PBS Arts)

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    sybil に公開 2021 年 01 月 14 日
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