>> DO YOU COTHAT FOR ALL OF YOUR GUESTS.

>> Stephen: I DO IT FOR ALL OF MY GUESTS.

WE HAVE LOCALLY SOURCED MOZZARELLA AND HYDROPONICALLY

GROWN CHERRY TOMATOES WITH A BALSAMIC REDUCTION.

ENJOY.

>> THANK YOU.

>> Stephen: WOULD YOU LIKE FRESH-CRACKED PEPPER ON THAT?

>> YES, GO FOR IT.

>> Stephen: THERE YOU GO.

THANK YOU.

>> THAT IS PRETTY GOOD.

>> Stephen: THE CHEF WILL BE AROUND IN JUST A MOMENT TO CHECK

ON YOU.

>> GIVE ME A SECOND TO DIGEST.

>> Stephen: NOW, HERE'S SOME LOCALLY SOURCED HYDROGEN AND

OXYGEN BONDED TOGETHER FOR YOU.

( LAUGHTER ) NOW, YELP IS 11 YEARS OLD.

OKAY?

WHAT HAVE YOU DONE TO US BY CREATING YELP?

ALL OF US ARE CRITIQUING EACH OTHER ALL THE TIME.

WOULD YOU LIKE TO APOLOGIZE?

( LAUGHTER ).

>> I THINK-- SKEWS ME.

THAT PEPPER, WOW!

>> Stephen: YES.

THAT'S WHAT IT'S LIKE WHEN YOUR BOUCHE GETS AMUSED.

>> IT'S VERY AMUSED, THANK YOU.

I MEAN, I THINK, ACTUALLY, YOU SHOULD BE THANKING ME.

I MEAN, YELP IS THE WAY TO FIND THE BEST LOCAL BUSINESSES SO

WHEN YOU'RE TRYING TO SPEND YOUR HARD-EARNED MONEY WHICH I KNOW

YOU WORKED FOR.

>> Stephen: SURE.

>> YOU WANT TO GO TO THE BEST, RIGHT?

AND THAT'S WHAT YELP IS DOING, ALLOWING EVERYONE TO SHARE THEIR

FAVORITE PLACES, THE RECOMMENDATIONS, SITTING DOWN

WRITING THE FIVE-STAR REVIEW S.

>> Stephen: WHEN PEOPLE ARE TALKING ABOUT THE REPUTATION

ECONOMY, WHAT DO THEY MEAN?

>> INSTEAD OF THE YELLOW PAGES WORLD WHERE IT'S ALL PAY TO

PLAY, YOU LOOK ONLINE, GUTO YELP, YOU SEARCH FOR WHATEVER IT

IS YOU'RE LOOKING FOR-- YOU NEED A BARBER, YOU NEED A GREAT

RESTAURANT, MAYBE A BOUCHE.

YOU CAN JUST TURN TO YELP AND TAP INTO THE ENTIRE COMMUNITY'S

KNOWLEDGE.

THE ENTIRE CITY IS SHARING INFORMATION.

MILLIONS OF PEOPLE ARE SHARING ALL OF THEIR FAVORITE SPOTS.

>> Stephen: PEOPLE CAN BE PRETTY CRUEL, THOUGH, ONLINE.

I'VE READ SOME PRETTY ROUGH STUFF ON THERE.

>> THAT'S WHAT WE FOCUS ON.

I THINK THAT'S ANOTHER ELEMENT OF HUMAN NATURE.

YOU ZERO INTO THE BAD STUFF.

IF WE WERE OUT IN THE WILD AND SAW A LION, WE'D WANT TO

REMEMBER THAT.

WE REMEMBER THE NEGATIVE.

>> Stephen: "ONE-STAR REVIEW-- LION ATE MY FRIEND.

WOULD NOT COME BACK."

>> YES, YOU GOT IT.

EXACTLY.

>> Stephen: SOMEBODY INSPIRED BY YELP TRIED TO START A WEB

SITE THAT REVIEWED PEOPLE, LIKE YELP REVIEWED BUSINESSES.

>> I HEARD ABOUT THAT.

>> Stephen: AND BASICALLY THE INTERNET WENT NUT AND SAID DON'T

DO THAT.

YOU'RE A TERRIBLE PERSON.

ISN'T THAT PERSON A PROPHET.

AREN'T WE EVENTUALLY GOING TO BE REVIEWING EACH OTHER ALL THE

TIME.

>> IF YOU'RE OFFERING A SERVICE, I THINK IT'S FAIR GAME.

BUT TO REVIEW YOUR BEST FRIEND --

>> ISN'T HUMAN INTERACTION ON A CERTAIN LEVEL TRANSACTIONAL,

JEREMY?

AREN'T YOU AND IAURING EACH OTHER THE SERVICE OF OUR

COMPANIONSHIP RIGHT NOW?

>> ARE YOU PAYING ME.

>> Stephen: I THINK WE DO.

DON'T YOU GET A MINIMUM OR SOMETHING LIKE THAT.

>> I WAIVED IT BECAUSE WE'RE FRIENDS.

>> Stephen: YOU WAIVED IT?

>> I WAIVED IT FOR YOU.

>> Stephen: "TWO STARS."

>> ONLY TWO?

>> Stephen: "WAIVED FEE."

WELL, I GIVE SAOIRSE RONAN FOUR STARS.

I CAN'T GET EVERYBODY.

LET ME ASK YOU SOMETHING ABOUT YELP REVIEWS.

WILL YOU CREATE A BUTTON WHERE SOMEONE CAN GIVE ZERO STARS.

I'M TIRED OF READING, "I WISH I COULD GIVE THIS RESTAURANT ZERO

STARS."

WHY AREN'T THERE ZERO STARS.

WHY DO WE HAVE TO GIVE ANYBODY ONE STAR?

>> IT'S NOT THAT DIFFERENT FROM ZERO STARS.

>> Stephen: WHEN I WAS IN SCHOOL, ANY GOLD STAFERS A

POSITIVE THING.

( LAUGHTER ) YOU'RE JUST REWARDING PEOPLE WHO

HAVEN'T BEEN GOOD CHILDREN.

>> I SEE YOUR PINT.

I SEE YOUR POINT.

I'LL TAKE IT UNDER ADVERTISEMENT.

BATTER IT AROUND.

>> Stephen: YOU HAVE SOME CRISP THINGS TO SAY ABOUT

GOOGLE.

WHAT'S YOUR BEEF WITH GOOGLE?

>> YOU KNOW, GOOGLE OVER TIME HAS REALLY COMPROMISED CONSUMERS

AND A LOT OF PEOPLE DON'T EVEN REALIZE.

>> Stephen: WHAT DO YOU MEAN COMPROMISED CONSUMERS.

I CAN FIND WHAT I NEED ON DPOOLG.

>> HOPEFULLY THEY SEND TO YOU YELP.

INCREASINGLY THEY ACTUALLY DON'T DO THAT.

YOU SEARCH FOR A PHYSICIAN-- MAYBE YOU'RE NOT FEELING WELL--

GOOGLE WILL SERVE UP THEIR OWN CRUDDY CONTENT.

THEY DON'T HAVE VERY MANY REVIEWS IN A LOT OF CATEGORIES

YET THEY'LL SERVE UP THEIR STUFF AND BURY THE OTHER OPTIONS

WHETHER YELP, OR ZOC-DOC.

>> Stephen: DOES YELP HAVE A REVIEW FOR GOOGLE?

>> PROBABLY.

IT DOES HAVE AN ADDRESS.

I DON'T THINK I REVIEWED IT, THOUGH.

I SHOULD.

>> Stephen: JERRY STOPPELMAN, "I WISH I COULD GIVE GOOGLE ZERO

STARS."

>> "MAY BE BIASED."

>> Stephen: "THE LATE SHOW WITH STEPHEN COLBERT" HAS A

REVIEW.

I LOOBLGD IT UP BEFORE YOU CAME ON.

I GOT FOUR AND A HALF STARS ON AVERAGE, OKAY.

( CHEERS AND APPLAUSE ).

>> I THOUGHT IT WAS FOUR.

>> Stephen: ON AVERAGE.

BUT THERE IS-- THERE IS ONE WOMAN OUT THERE WHO GAVE US A

TWO-STAR REVIEW.

AND SHE SAID, "THIS IS THE FIRST TIME I HAD BEEN IN A STUDIO

AUDIENCE FOR A TV SHOW SO PLEASE KEEP IN MIND IN THE FOLLOWING

COMMENTS.

I'M A BIG FAN OF COLBERT.

ALWAYS WANTED TO GO TO THE ED SULLIVAN THEATER."

BLAH, BLAH, BLAH.

"IT WAS COLD.

I WAS FREEZING.

HE CAME OUT FOR A FEW MINUTES.

I ENJOYED THE MUSICAL... I HAD A FEELING THE AUDIENCE WERE REALLY

JUST PROPS TRAINED TO CHEER.

( CHEERS ) BASICALLY HER COMPLAINT IS THAT

THE SHOW IN THE STUDIO WAS A LOT LIKE WHAT IT SEEMED LIKE AT

HOME.

>> OH...

( LAUGHTER ) THAT'S AN INTERESTING PROBLEM.

>> Stephen: WHAT IS YOUR-- WHAT IS YOUR EXPERIENCE BEEN

LIKE?

IS THAT A LOT LIKE WHAT IT'S LIKE WATCHING IT AT HOME?

>> IT'S A LITTLE BIT DIFFERENT.

THERE'S MORE INTERACTION.

>> Stephen: THAT'S TRUE.

>> I'M NOT JUST YELLING AT THE TV BUT THE TV IS SORT OF TALKING

BACK.

>> Stephen: DO YOU NORMALLY YELL AT THE TV WHEN I'M ON?

>> OR THROW SHOES.

NO, NOT SO MUCH ANYMORE.

>> Stephen: BEFORE WE GO, THIS IS--

>> IT'S BEAUTIFUL, IT REALLY IS.

>> Stephen: THEIR HAIRLOOM POTATO, A PURPLE TOMATO, A

LITTLE CREME ON THERE, AND ONCE AGAIN, WOULD YOU LIKE

FRESH-CRACKED PEPPER ON IT.

>> I WISH I HAD MY PHONE SO I COULD TAKE A PICTURE AND ADD IT

TO YELP AND ADD IT TO THE LISTING ON YOUR SHOW.

>> Stephen: YOU REALLY DROPPED THE BALL, MAN.

>> I REALLY SCREWED UP.

>> Stephen: JERRY STOPPELMAN, THANK YOU SO MUCH FOR COMING BY.

JERRY STOPPELMAN, C.E.O. OF YELP.

WE'LL BE RIGHT BACK.