Name: 卵とコレステロール。明らかに誤った、誤解を招くような主張 (Eggs and Cholesterol: Patently False and Misleading Claims)
Uploaded: 2021-01-14T06:02:56.000Z
Duration: 5 min 55 s
Description: VoiceTubeの動画で発音を聞きながら英語表現を覚えよう！学べる英語：

様態の副詞

"Eggs and Cholesterol: Patently False and Misleading Claims"

For decades, "on the basis of concerns from the  American Heart Association and consumer groups,"

"the Federal Trade Commission carried out successful  legal action - upheld by the Supreme Court -"

"to compel the egg industry to (cease and)   desist from false and misleading advertising"

"that eggs had no harmful  effects on health."

See, anti-cholesterol attacks on eggs resulted in severe  economic loss through a reduction in egg consumption,

so the egg industry created a  "National Commission on Egg Nutrition"

to combat the anti-cholesterol,  anti-egg publicity with ads like this,

exclaiming there is "no scientific evidence whatsoever that  eating eggs in any way increases the risk of heart attack,"

which the U.S. Court of Appeals found patently false and misleading.

Even the tobacco industry  wasn't that brazen,

instead just trying to introduce  the element of doubt,

arguing that the relationship between  smoking and health remains an open question.

The egg ads made 7 claims, each of which,  in truth and in fact,

The Court determined the  egg industry ads were, and are,

In fact, legal scholars view what  the tobacco industry tried to do as the same

as what the American Egg Board's  National Commission on Egg Nutrition tried to do.

As with the egg ads, the tobacco industry did more  than just espouse one side of a genuine controversy,

but just denied the existence  of scientific evidence.

Over the last 36 years, the American Egg Board   has spent hundreds of millions of dollars

to convince people eggs are not  gonna to kill them—and it's working.

"In combination with aggressive  Nutrition Science and Public Relations efforts,"

"research shows that  the advertising has been effective"

"in decreasing consumers' concerns  over eggs and cholesterol/heart health."

This is from their internal  strategy documents I got a hold of.

Their approach is to  "surround moms wherever they are."

They pay integration fees  for egg product placement in TV shows.

To integrate eggs into The Biggest Loser,  for example, could be a million dollars.

But getting some kids story time  reading program to integrate eggs

The American Egg Board keeps track of  who is and is not a "friend-of-eggs"

They pays scientists $1500  to sit and answer questions like,

"What studies can help disassociate  eggs from cardiovascular disease?"

From the beginning, their arch nemesis  was the American Heart Association,

over which they fought  a major battle over cholesterol.

In documents retrieved through  the Freedom of Information Act,

we see even the USDA repeatedly chastising  the egg industry for misrepresenting

the American Heart Association position.  In a draft letter to magazine editors,

the egg industry tried to say that the   "American Heart Association changed its recommendations"

"to approve an egg a day in 2000, and eventually   eliminated its number restrictions on eggs in 2002,"

to which the head of USDA's poultry research   and promotion programs had to explain,

"the  'change' in 2000 wasn't a change at all."

"Nothing in the guidelines or  recommendations was changed."

What happened is that in response to a question   posed by someone planted in the audience,

Heart Association reps acknowledged  that even though eggs are

the most concentrated source  of cholesterol in the diet,

since an individual egg has  less than 300mg of cholesterol,

technically an egg could fit  under the 300 mg daily limit.

And in 2002, they just eliminated the  specific mention of eggs for consistency sake.

But the American Heart Association  insists that they haven't changed their

position and continue  to warn consumers about eggs.

If one egg has 213 and the limit (dietary cholesterol   intake) for people with normal cholesterol is 300

you could fit in an egg, if you   cut down on all other animal products.

You could have an egg for breakfast, and then if you   add some coffee, some skinless turkey breast, etc.

you could end up...510,  nearly twice the recommended limit.

So if you are gonna to eat  an egg you need to substitute

vegetables for some of the meat, drink your coffee black,   and you'll watch for hidden eggs in baked goods.

And the limit for folks with  high cholesterol is 200mg a day,

which may not even allow a single egg a day.

This is how the Senior Director of Nutrition education  at the American Egg Board's Egg Nutrition Center

characterized the  American Heart Association guidelines:

"Maybe I'm being overly sensitive,  but this reads like:"

'if you insist on having those deadly high  cholesterol eggs your penalty will be'

'to eat vegetables and you can't even have  the yummy steak and creamy coffee you love.'

'Oh, and if you think you'll be able to  enjoy some delicious baked goods,'

'forget it, the deadly eggs are there too!'"

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卵とコレステロール。明らかに誤った、誤解を招くような主張 (Eggs and Cholesterol: Patently False and Misleading Claims)

evidence

eliminate

board

integrate