字幕表 動画を再生する 英語字幕をプリント Did you know that every month there are more than 100 billion searches on google.com? These searches are great opportunities to promote your app. For example, you could show an ad for your travel app to people who search for New York hotels to encourage them to download it. Today, we'll share how to set up a new ad campaign to promote mobile app installs. Get started by clicking on the +campaign button. In the drop down menu, select Search Network Only. It's best to set up a new campaign for each app you'd like to promote. Now let's add a name for your new campaign. Next, choose the campaign type. Here you'll notice a new type available, called mobile app installs. This type of campaign will only show ads to people who haven't already installed your app, saving you time and budget. Next, use the mobile app drop down menu to select the app that you want users to download and install. If your app isn't listed, find it with Select An App. Now it's time to choose how you'd like to bid for the campaign. For Android apps in the Google Play Store, you can automatically track installs as conversions, so you can use target CPA bidding. We recommend target CPA bidding to automatically find the optimal bid for your ad each time it's eligible for an auction without waiting for conversion history to accumulate. Next, let's set a daily budget for this campaign. Save and continue. Now that setup is done, it's time to create your ad. As you write the copy, be sure to highlight the key benefits of the app to potential users. In this example, we'll share that Google Express delivers from your favorite stores. Next, select your device preferences. Most apps run on both tablet and smartphone, so we recommend leaving the Exclude Tablets box unchecked so your ads can run on as many devices as possible. Now it's time to find the best keywords to bid on. The enhanced keyword suggestion tool recommends keywords based on past queries people have already used to find and download your app on the Google Play Store and Google Search. Once you've generated a strong list of keywords, save your ad group, and you're done. Potential new users may be searching for your app right now. In just a few moments, we've created a new mobile app installs campaign to help them find your app whenever they're searching. Visit the AdWords Help Center to learn more about ways to promote your app.