I'm Bree and I want to teach you about landing pages A landing page is a web page

with a single

focused call to action either a sign up form or a button. contests and coupons are also great

types of the landing pages

visitors these pages generally arrive there after clicking on Google or

Facebook ad

or in a link in a Google search results page and one of the most important aspects of a

landing page is that has no top bar navigation links

meant to limit the options available to your visitors and helping them guide

them towards the intended called action

contests are great way to get new Facebook likes, Twitter followers, traffic

to your website and leads by incentivizing them with a prize

there are many different types the contest from the most basic random draw

like a Facebook sweepstakes

or to a highly involved video contest that has a panel of judges choosing the winner

all of which can be easily set up with contest apps like Wishponds

my biggest piece of contest advice do not give away an iPad

you will get a ton of entries but those people will not be interested in your product

and they will be interested in the iPad

this will make it almost impossible for you to turn those leads into customers

because they're

only interested in iPads. giving away a product that you sell or store gift card

ensures that the entrants are

actually interested in you which makes it easy to convert them into sales

there are two types of main landing pages for two different goals

first click through pages which are meant to sell visitors

on a product, service, or offer with a value proposition

include images and information needed to make an informed decision

get them to click a call to action button that directs them to an e-commerce

shopping cart, a PayPal payment form, or a registration page

and the second, lead generation pages these are used to collect information

such as name and email address on a sign up form

this allows you to market to and connect with your potential customers or leads at

a subsequent time.

As such a lead regeneration page will include a form along with a description

about what you're going to get in return for submitting information

or opting in an effective lead generation page offers people

something in exchange for filling out the sign-up form for example an e-book

free webinar

coupon or giveaway, this is whats known as a bribe

want to go more in depth click on one of these boxes to learn more