Name: Emma Grede on Building Skims, Social Media Style & Self Confidence | The Good Buy | Harper's BAZAAR
Uploaded: 2026-03-31T18:08:03.000Z
Duration: 39 min 33 s
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this is Harper's Bazaar's The Good Buy, where we invite celebrities, designers, models, and

tastemakers to talk shop: what they buy, where they got it, and why it matters.

It is freezing here in New York, like, truly.

It's all—it's all happening, and it's a hard time.

I would say it's a very hard time to get dressed.

I think that we should play a fantasy buy.

Where maybe it's not our good buy of the week because, full disclosure, me and Leah have been working a lot.

But listen, you're always thinking of something.

I am, and I have my fantasy buy lined up, and

it's courtesy of Matthew Blasi and the amazing Chanel world that he's building and cultivating.

And his first show, which I was super lucky to be at last September, had some of the best footwear.

Matthew Blasi has reimagined Chanel shoes in a way that's just so incredible, and I can't wait.

And it's definitely too gross outside to wear anything like that.

Come March, April, I hopefully will have my hands on a pair.

This is going to be sad because I don't even know if I'm going to be dreaming fantastically enough.

When I think about the spring collections coming in, I really, really like Michael Ryder's Celine.

And I also just—the colors, the blazers, like, I'd love to try that stuff on and see how it fits.

And I just—I really like what he's doing.

you're probably just going to be like, "Yeah, just get those already." But the Phoebe Ballet flats that have become kind of the shoe of the Bazaar offices, they now have them in like a— Oak's bloody red color.

Yeah, I am going to just go in and say, "Can you just get them already?" Get them already.

I will also confess, I do have a pair of these.

You should have the shoes that you want—no, you—sorry.

You should have the shoes that you want because our next guest is someone who's a big believer in getting the things that you want, dressing for the success, for the life that you deserve.

She is a mentor to me, now a woman that Forbes calls one of the richest self-made women in America.

Through her businesses, Good Americans, Skims, and Off-Season, she has disrupted product categories, made history, influenced, and

even the playing field for millions when it comes to getting dressed.

Her podcast, Aspire, inspires listeners through conversations with leaders, entrepreneurs, and

visionaries like First Lady Michelle Obama, recent Bazaar cover star Meghan, Duchess of Sussex, and

And as if she's not busy enough, April will see the release of her first book, Start With Yourself, putting her years in business into actionable pointers to achieve success in your own life.

Please welcome to The Good Buy Emma Grede.

Emma, you know, I think we have to get this out of the way.

Thank you for starting there, Lynette, because if you didn't, I was going to.

I mean, I— Let's talk about us and our history, shall we?

Disclaimer, everyone listening to the podcast or watching at home, Emma holds a very dear place in my heart.

Emma was my very first boss, and I mean very first boss.

Barring I worked in a little caf—caf, that's a British term for a little café—way back when Emma was my true, my first, you know, big girl boss.

I was her assistant, the office assistant, in her first one of her first companies.

Independent talent brands, was visionary company, influencer culture before we even know it knew it to be a thing.

You don't know what a big influence you were.

I'd never seen a woman as glamorous as Emma.

I'd never seen someone with a Chanel bag, particularly a beautiful woman of color who came to work every day, meaning business, and

Talk to me about style way back when, your first memory of fashion and why it was such a big deal and why it basically influenced your whole career.

The way you put yourself together is really important because you are trying to lift yourself up in so many ways.

And I think that's where style started for me.

she would always impose on us how important it was to be clean, to separate yourself from the riff-raffary that was around.

She would be like, "You get ready." And I watched her get up, go to work every day, put on a suit, put on some fragrance out the door.

And so to me, that was so much part of being a professional and how you wanted to be seen in the world.

And I kind of learned how to pull myself together.

I actually talk about this in the book, but

I learned to pull myself together in an outfit because that wasn't the reality of my life.

And it was almost like a shield and a way of saying, "Look, I'm coming into this workplace regardless of what's happening at home, where I'm from, and

in my life." So it was an early kind of defense mechanism, I think, for me.

I think about I've always dressed to please myself.

I am the person who wrote the book, Start With Yourself.

And I think that the way that I dress and the way that I come into the room and come into my own style was very much about me first.

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Emma Grede on Building Skims, Social Media Style & Self Confidence | The Good Buy | Harper's BAZAAR

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