Hegemonic masculinity refers to the dominant form of masculinity in a given society, which often upholds certain ideals about male behavior and roles.

This concept, introduced by sociologist R.

W.

Connell, suggests that hegemonic masculinity sets the standards for what is considered normal or ideal masculinity.

It typically emphasizes traits like physical strength, authority, heterosexuality, emotional stoicism, and competitiveness.

These traits are often reinforced through cultural norms, media portrayals, and socialization process.

From a young age, boys are often socialized into this expectation through family, education, peer groups, and media.

For example, boys might be encouraged to engage in competitive sport, avoid showing vulnerability, and in this case, avoid cute gesture, as a way to assert themselves in a way that aligns with traditional masculine growth.